Many people have mastered the web page production technology, but the essentials of web page design still need to be improved. Some people think that if there are many colors, the page will be rich and the design will be better. However, this is not the case. For Beginners, we need to get rid of three problems: first, the text visibility is too low; second, the webpage lacks dominant colors; and The webpage colors are too powerful to make the visual fatigue.
Text visibility is too low, that is, the contrast intensity between colors is too low, beyond the range of human visual recognition. The combination of background color and text on the webpage makes the combination of text and background color a challenge.
To make the entire page "harmonious", many new users ignore the readability of text. Here we need to pay attention to a theorem: the background of high-brightness colors. We use text with low-brightness colors to better identify; and the background of low-brightness colors, text with high brightness is used for better identification, but do not select the background color and text with similar brightness, so it is difficult for us to distinguish the text content.
The comparison effects of different colors are also different. For example, the color of beige on the white background is less easy to see, while the color of orange is high. Orange is a bit of red and orange, soft and bright. The standard RGB is R: 255, G: 97, B: 0. It can be said that as long as the orange color is not too similar, the displayed content is clear. Therefore, orange is a striking color. Of course, red is also.
Let's take a look at other colors, green and red, green and gray, purple and red, purple and black, green and black as background colors and text colors are relatively low, poor results. Of course, when selecting the color, we should first notice the Four Colors: red, yellow, orange, and white, because these colors are bright and high in purity and are suitable for text color, it does not apply to the background.
The lack of dominant colors on Web pages is a "historical problem ". In earlier years, when China's Internet was not so developed, its webpage was relatively simple and lacks uniformity. In today's era of rapid development, messy web pages have made users feel disgusted. If the title uses a color, the image uses a color, the background uses a color, the Logo uses a color, and everything uses a color, then the webpage is like a pigment bucket, with a wide variety of colors but complicated and chaotic, it is unsightly and cannot highlight the key points. Therefore, we should think about the content, the color of the background, all the colors, or the color of the title, dominated by the main color, and other colors. Of course, pay attention to the text visibility mentioned above and the beauty of the entire web page.
The so-called visual fatigue, in the web design, is that after the user enters the web page, although the text to highlight is very obvious, but there are some glare, then there will be visual fatigue, sore eyes. In red, this color is more excited to the retina. And when the color is deeper, it will feel calm and will not give people a dazzling feeling.
Therefore, when designing promotional pages and other web pages, we should not blindly seek to highlight the key points. We should also stand on the user's point of view and do not adopt high-brightness and high-purity background colors, these colors are highly irritating and may cause visual fatigue. Do not use a large area of colors with high stimulus intensity, but some designers suggest that although the low brightness of the color fatigue is small, it is easy to produce a depressing feeling, the promotion effect is not good.
We can adopt this method to use bright and soft light tones, while bright colors can appear in a small area. Such a webpage design is not only harmonious and unified, but also has a strong comparison, it is not so easy for visitors to produce visual fatigue.
Summary: This article mainly applies to new users. These three problems have blocked the development of many designers. These three problems cannot be solved, and even the best web framework is useless. These problems are closely related. This article is compiled by www.bysygh002.com registered with the Third Hospital of Beijing Medical University. Please indicate the source for reprinting. If a newbie wants to show his wings and fly, he cannot stay on the technology. More efforts should be made in aesthetic and innovation.