Web Design Experience: Designer Understanding search Results Page Serp

have been very want to search results page to write some experience article out, and even the catalogue has been sorted out, but it has not been done.

Because I always feel that there is a lot of things to study needs to be validated. Recently organized a group of companies in this line of the designer exchange and sharing, found that we want to communicate a lot of points.

So summon up the courage to write something out gradually. Most of the time this is not a solution or a proven truth, but only a thought, or some of the translation of the article to discuss with you.

Objective

What is SERP, whatever you call it, List page? search results page ? List page? Anyway, it means the results list page after search engine searching.

The main structure is roughly the same

Although the page is simple, there are many topics to explore:

On the topic of the product itself

1. How is list items designed?
2. How is search filtering designed?
3. How does Serp's ad do?
4. What does the product recommend?
5. Personalized development direction?

On the subject of evaluation criteria

How do we evaluate whether we are doing well or not?

• How to set design goals?
• How to quantify the design goals as data indicators?
• Are these assessment standards consistent with user requirements?

Specific to each branch of the product involves different evaluation criteria, such as search results filter (International station is called refine Search,yahoo called facet search).

Is it reasonable to evaluate the rate of user clicks and l-d conversion?

Google design Serp is to assess the user's use of time, the original intention is to want users to leave the page as soon as possible-because the appropriate results found.

In practice, however, these are not all problems that can be solved by design, because the user leaves and does not leave, and more is affected by the degree of match.

Similarly, the result is enough to match, users need to filter the use of search results is not so large, the use of the drop, can be explained by the search results filter design is not good?