Web Design Reference: a comprehensive consideration of conceptual design

　　in the improvement of existing products, the role of conceptual design is equally important, such as: You can in your website revision, first of all, the existing site through a complete concept map, so that we can better understand where to improve, how many need to improve and so on, Then after the revision of the plan through the concept map of the way again, do a good planning and contrast ...

　　can simulate the future of the designer this article: White Raven

Here is a picture that I have mentioned in a speech that can be described in general:

　　three elements: User, technology, brand

　　1, do any product design before we have to consider these three elements: users, technology, brand.

　　2, understand the user is the basis of the product.

Only your product is the user needs of the value of the user, it is possible to move towards a successful product; (There are too many products around us because there is no user needs and go extinct)

　　3, what kind of technical basis

　　It is important to understand what the technology base is now, and the design that cannot be realized may not produce real value. (At present, there are two types of human-machine engineering: Interactive and design interaction, which can be called "Technology" and "design". The part of the technology is basically studying how to have better technology as the basis of experience, such as how the performance of "Chip" improves, and the part of the design who is studying how to design on top of technology has a better experience. It can be imagined that if MS in the DOS era had designed the Vista now, the value of the design would not have been well represented, as the experience support was far from being able to do so. ）

　　4, subject to the constraints of a whole

For an enterprise, all of these need to obey a whole constraint: This product design is consistent with the brand's culture and temperament, whether there is a real meaning in brand strategy.

If a designer only falls into "what the user needs", his design is often not complete, and how a developer is limited to what technical support I can provide is not complete; we have to understand all these situations, whether it's a designer or any member of a product design team.

Many phenomena show that "often a designer finishes work with only knowing ' design ' after I do not understand what they design the concept of the product, why the design", then we can be sure that "99.9% of the design is not a soul, is not reasonable, or in fact can be better.

　　The designer must have comprehensive knowledge and comprehensive thinking ability.

　　Therefore, we have countless times in the discussion to get the same conclusion: "Designers must have comprehensive knowledge and comprehensive thinking ability", in the work of managers are constantly asking designers to "actively think" and "comprehensive consideration." "Qualified designers are not only able to make a product very beautiful, in the entire product team they have an unmatched ability:-to simulate the future development of things."

At the beginning of product design, the designer's ability to "simulate the future" will be embodied by the concept design.

Conceptual design is the first time I learned about UE, I know the subject of the course, now also clearly remember the teacher said conceptual design when the first sentence of the general content; We all know that understanding users and the environment is the basis of any product design we do, Next, I need you to understand that conceptual design is the first step in any product design. ”

　　Conceptual design is the first step in any product design we make

It and you have to write an article before you must think about how to write, outline and what the content is, before drawing a portrait must first determine the approximate outline and basic proportions, perspective.

Whether you focus on this stage of work or not, whether or not you have a formal work output at this stage, you must have worked at this stage and must have produced something ...

　　Conceptual design can have many different ways and practices for different purposes.

For example, some surreal concept products are more and more appear in front of people, automobiles, digital products, industrial design and so on countless. (Design innovation has become more and more valuable in product competition, even in some brand bells beyond technological innovation and model innovation, such as "APPLE", for example, many designers will use the "concept map" to simulate the design of the product and the large usage process around the user using the process before the real hands-on design.

This way can be very good to promote and help the communication between the team, but also to the product design process of work and difficulty to achieve a better accurate assessment, but also to the owner of the product to the brand value of a more in-depth understanding to make more powerful decisions. (My eldest brother, Yu Guo, had mentioned that his mentor taught the concept map only in different design schools, and gave the students the same assignment, that is, to create a concept map to teach an adult who has no knowledge of baseball about how to play baseball, and there are works to show).

For example, often designers will be through some image of the way to draw some special concept map, more image and effective to explain the whole idea of the product has developed direction (the relationship between different roles, the relationship between different functions, and may even be a sales or profit mode series, etc.). This approach can better unify all team members for the overall understanding of the product and the cost is very low, but the role is very large.

Example: Last year I found a friend on Flickr who seemed to be working on the conservation of natural resources, and his Flickr published a lot of his concept map works. These works are very interesting, descriptive eclectic, but the expression is very accurate image.

　　effective expression of product ideas

Every time I talk about concept map design, I have the same word: express the concept of the overall concept of the product with what tools to draw any style of painting can be, only you can effectively express the product line of thought; I found a natural resource person on Flickr, and his concept map is the concept map I currently enjoy most.

So does conceptual design work only at the beginning of a product design? Is conceptual design just a rhetorical thing at the start of a scratch?

The answer is, of course, negative. Clearly, the role of conceptual design is not only at the beginning of the product design, but also the conceptual design is not entirely virtual.

As Angela's metaphor in this installment: "When painting, you need to get out of the details from time to moment, back a few steps to narrow your eyes to see the whole picture", in fact, at the beginning of the product design concept map can let the whole team in the entire product design process of continuous unification and adjustment of ideas;

　The role of conceptual design when the website is revised

For example: You can in your website when the revision, first of all, the existing site through a complete concept map, so that we can better understand what needs to be improved, how many need to improve, and so on, and then after the revision of the plan through the concept diagram of the way again, do a good planning and comparison ...

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