As a web designer, everyone will encounter this situation bar: product demand is not perfect, product customers did not want to thoroughly let designers start work, too much of the expectations pinned on the designer, and then repeated changes, or the product staff too much entangled in the design form, for the design of the designer to dictate. I believe my colleagues are not unfamiliar with these questions. Some designers are sure to have an emotional location, which could lead to a change in the project. So how do we communicate with product customers as a web designer?
First, understand the business
The first thing to do is to have enough knowledge of your business. Then you have a say. Rather than become a tool for drawing lines. If you want to say that the customer of this product business I do not understand, not professional, then you are wrong. No one is professional, just know more and less questions. Communicate with customers more, change position thinking. You don't have to worry that the customer thinks you're not good at it and doesn't understand his product business, so it makes the customer feel that you are concerned about his product business and that you feel at ease with the project. Then you have to analyze two questions, one is what the customer needs, two is what this customer is worried about. These two points as long as the solution, I believe that you have more than the product customer also understand this piece of business. Here is a little digression: there is a netizen asked me, your company has no salesman ah? I answered him, we do not need salesman, because every time I go to talk about customers than salesman success rate. )
Second, there are cases or copywriting support
In product customer communication, we often encounter a problem after a dispute, oh, we need to find their own theoretical support, because there is no ideological support of the argument is feeble, which requires us to work in the usual 8 hours outside, see more learn more think.
1. Pay attention to the website of peers, I refer to the peers not only your business involved in the peer, the vision to put a little farther. The internet's well-known domestic and foreign peers can see, because others have the truth of others success.
2. Go to see some anxious to feel good blog, like my own blog, some article ideas you may not be the official website can be seen, such as now this article. After reading, you will focus on some of these blog links. Maybe you'll find something unexpected.
3. Look at some basic Web site interface Research and user experience books, now talk about the user experience a lot of books, I think the user experience has some big criteria can be universal, but the actual application in the specific business is different, do not blindly believe that the user experience those books. It's about getting to know the product business you're in touch with. So it is necessary to look at some basic books. You can try the conditional one.
Third, the communication mentality
To believe that all the arguments are based on the idea that everyone wants to do a better job of the project, the Prime Minister should be able to think about the issue in the spirit of common progress. Maybe some people have a loud voice and some people are impatient. But you always have to be calm and arrogant to discuss the problem. Because I believe it is more positive to have a frank discussion about the very meaning of fighting and dark warfare.
Try to be friends with your clients
In my career this period of time has contacted many customers, many become intimate friends, this may be the Chinese characteristics. Sometimes, it may be difficult to do things or difficult to communicate the problem, have a friend this layer of relationship after all say. And it's also a networking experience for your future. I believe that even if you change a job or a company, when you have a problem, a friend will give you the selfless help of his ability.
Five, transposition thinking
Sometimes customers also have their expertise, sometimes they disagree with your design, perhaps in the overall or other direction to consider the issue. Maybe you should change your thinking. Stand in their shoes and think about the problem. Then you think the problem will be more thorough. And you're going to grow up, too.
Vi. Learning to give up
Learning to give up is also a kind of ability, when you find something different from what you think, and the other person can not accept your ideas. Especially the product marketing category of the site who can say a few things, we all feel that they are experts, at this time you should evaluate. This is not where you feel the core. Give up if it affects your overall effect. If not. I think you can learn to compromise, of course, if you feel that this change affects your overall layout plan, then you can insist that "no".
Seven, pay attention to the maintenance of personal brand
In the face of each customer, you seriously and satisfactorily complete each task. Get customer satisfaction feedback, at the same time you will also establish a good reputation in the industry. Slowly everyone will know the professional ability of the designer is good, I trust him. When there is a dispute, they will also feel: He has experience, very professional, his advice will not be wrong. Just do what he wants to do.
Summary: Improve yourself and be good at communication.
Article from: http://www.playdiv.com/Kunming website Construction