Web banner Advertising font Design user experience

Font design is the demand of human business activities, it constantly changes with the progress of the Times and science and technology. is widely used in all aspects of Internet life. Modern font design in the application of computer technology has been deep into the day-to-day work, every corner of life. With the increase of various kinds of demands in the work, more and more kinds of advertisement banner design have more and more requirements for fonts. To design a better work, from the computer out of any one of the standard fonts are not suitable, because it will create a tedious, design "crash" accident, the shortcomings of the identification is not strong. It requires designers according to different needs, different design atmosphere, life common sense, to capture the accuracy, relevance, uniqueness, development of different personality fonts, to convey the meaning of the requirements and commodity characteristics, which is the key to graphic design design. It can be said that the training of the design of the font itself is to strengthen the designer's observation ability, thinking ability, artistic creative ability training. At the same time inspire designers to correct the study of font design enthusiasm. Music

Because art comes from life, only your works so that everyone can see their own life can be a bit of empathy is a good design. As the word "image" is widely used, the meaning of imagery is changing. Because it is not a static concept, it is the result of the two-way action of the observer, the object of observation and the environment. "There are differences and connections in the environment, and the Observer chooses, organizes, and assigns meaning to what he or she sees with the help of a strong adaptability." ...... So the image of a particular reality is very different from the observer. The expression of "imagery" is not only a constant change, but also a very abstract concept, which is difficult to generalize in one sentence. In our daily design work, "imagery" is understood as "the outward type of the typeface and the image of the word in People's life", which is clearly a good way to design our creations. "The outward type of the font" is more used to express the designer's ideas and to render the larger environment, and the imagery we are talking about is more of a kind of spontaneous, hand-made feeling. In the process of Chinese character development, its form has always been entangled with its meaning and cannot get rid of it. This is also one of the most important reasons that Chinese characters have not been translated into phonetic. Because its font has the basis of image, it makes people easily form its image character when writing it, but this kind of image is not rigidly adhere to the kind but with more abstract, so it is easier to vent the soul image of the writer.

The characteristic of Chinese character endows it with "the Imago"---------------------------------------a In the form of Chinese characters, there is a characteristic that is likely to evoke strong images for any observer. It is not only seen, but is clearly and strongly perceived, and it joins the creator's own spiritual feelings. This characteristic of Chinese characters is fully embodied in Chinese character graphics. The image design of Chinese character graphics can also be called image change font graphics. "Its characteristics are to grasp the specific character of the image, the connotation of the text through the visual expression of the vivid form of their own interest." "The image of the Chinese characters to the text by the strong idea of literal, through the rich association ingenuity to show the romantic color of the text to recreate." The changed image text is detached from the concrete "shape", but extracts the abstract "meaning", so as to obtain the expressive expression of the media function meaning. Because of the variety of the meaning of Chinese characters and the variability of the creator's soul image, the method of image design presents a variety of features. According to the different meanings used in the design, and the difference of borrowed symbols, the image design methods of Chinese characters are classified, and some classification methods of the modern Chinese character image design are also borrowed. Meaning image design refers to the character of borrowing characters in the art design of Chinese characters, and expresses the attributes of the things to be conveyed. This is the most simple image design, it as long as the intuitive expression of the meaning of Chinese characters can be. Of course, different people show the same Chinese character and different. Introduced so much, you must also want to design a good-looking font to catch the customer's eyeball it? The following is a summary of my learning process experience and some examples to share with you.

Example 1:

Example 2:

Example 3:

Example 4:

Example 5:

Example 6:

1~4 is designed for women's banner, you can see in the use of color and style is very good rendering and integration of the environment through the rich association ingenuity to show the romantic color of the design of the text, in the shape of the variant to grasp the inherent characteristics of women soft, as far as possible to use curve expression, in the structure of the word variant.

5 example is the design of home environment, this example is to explain the design before said to understand the meaning and structure of the design words, the use of daily life in the shape of the impact of the variant, design from life, we do in the design of fonts can not relax on the ordinary life of careful observation, I always thought it was a designer. The careful observation in daily life is very helpful to design, can extract inspiration from the observation of daily life and apply the element to design, when people look at this design can connect with the ordinary life, resonate is a good design.

6 cases are men's banner design, everyone in the design of men can be very good magic line, because the line bar is the best performance of the male characteristics of a design element. In life it's not hard to see straight lines are the fundamental elements of many male brand logo designs.

(PS: In font variants to remember 2 points: first, the deformation to the end of the stroke or the pen will not be abrupt; the second is the overall design, to the copy as a whole to design and elegant, this is the early variant needs attention)

Good creativity depends on the constant accumulation of life and thinking, above is my daily work of a summary, in short, the application of the effect of font has been more and more attention, whether it is the choice of fonts or the use of fonts constitute a measure of a designer's standards. We can say that a good designer can not only be good for the need to choose the font, but also the font can be well designed to arrange and control. The appeal of the font design is huge, the world does not look good text or not good-looking text only care about how the designer to the text to create attractive fonts. New century designers to use a new concept to express the age of the font, design and combination to bring other people fresh feeling. Most of the design is for the promotion of merchandise services, so designers want to customers, consider what can be used resources, customer preparation in this design investment how much, of course, the most important thing is the design of this font can increase the attractiveness of the product. Nature invisible hand to show us a colorful world, the ever-changing color, shape matching fascinating; Similarly, a successful font design, it has the vitality, can infect the audience mood. Designers to the use of font more in-depth understanding and research in order to put the word out more exciting works.