Web site optimization strategy of SEO must know the seven major skills

As SEO, often take over the new site that is also a potluck, and for a new site, to improve the weight of the site that is the most important, because a new site to attract the attention of Baidu, it is necessary to consider some aspects of the problem, and these problems are actually as the basic operation of the SEO process just, Just a lot of SEO new people are not very understanding, today, Shenzhen SEO Liu Yufan to talk about a summary of some skills it!

　　One, the website domain name and the program

A new site is the first to consider the domain name problems and procedures, select the domain name should also be analyzed, the domain name of course it is best to include the keywords you want to do, such as 58, domain name is 58.com, such a domain name is convenient for user memory, the second is to facilitate search engine judgment. The first consideration for a program is to choose a static URL, and a short URL can be short, if you have to refer to the dynamic path, it is not too much over miscellaneous, and in the site layout is best in accordance with the usual, that is, the homepage plus the page Plus columns page Add content page and other ways to specify the Web site, Baidu is still fond of the regular card

　Second, navigation

This navigation should actually be put on the above, but I would like to say that a site navigation is very important, which is the same as we buy things in the mall is the same, if the mall does not indicate which area is what items, you can find what you think of it? It takes a lot of time to find it.

So how do you design the navigation? In fact, is also very simple, is to highlight, a column has a navigation, can let users know how to enter, navigation is a way to guide users, many users enter a site are first from the navigation look, because they want to find signposts, navigation is a signpost. and the role of navigation is not only a signpost so simple, navigation and layout good keywords, so that not only can guide users, more able to guide the search engine.

　Third, title and description

The title and description of a website is very important, then for the title and description of the writing and optimization, in fact, in the Baidu Search engine guide has made a detailed guidance, in this Liu Yufan chat one or two, for the title of the description, the first thing to pay attention to a point, that is, do not accumulate keywords, Because Baidu participle has been very mature, as long as the main keywords in the front, and then in the selection of relevant, relative, so that the writing can be, Baidu Chinese Word will automatically help you match. For the description of the writing is very important, the description of a few points, that is, your keyword plus your business and then add your detailed way, so you can write. The title and description of the writing not too long, simple to highlight the focus on the good!

　Four, website content

A site to retain users, it is necessary to have a strong content to do the root. That for the content, in fact, is also very tangled, here I divided into original and false original two parts, although the original is good, but time-consuming and laborious fee, so many people chose the false original. But we have to understand that the original is a search engine to judge a good and bad standards of one of the site, so do the original or very necessary, just original to completely can do some false original, here original and false original number is a certain skill, original should be a website 70%, Pseudo original can be 30%.

If you have to ask me to count the contents, well, consider this ratio yourself!

　　Five, anchor text

Anchor text Everyone knows its importance, a site's weight value is mostly from the anchor text. and a new website to build anchor text is to be noted, first of all, the first home anchor text, then in the layout of the home page, many beginners will certainly accumulate keywords and set up a number of keywords anchor text linked to the home page, in fact this way is a misunderstanding, because the first too much accumulation will lead to a new site is not trusted by Baidu, Next link more than one keyword anchor text to the home page, will spread the weight of the site, so the home anchor text must be appropriate.

Again, the anchor text in the article, we all know that Baidu is now on the page and article page weight value is more and more attention, the anchor text in the article or the first page anchor text has a certain difference, because the anchor text in the article is mostly for keywords to do, then an article in the best anchor text not more than four, Even if the chain is not too much, or Baidu will crawl dizzy, and the article anchor text not multiple keywords point to the same address, this will make the search engine error judgment.

　　Six, friendship Links

All know the benefits of friendship links, but links can not be arbitrarily added, if you are a new site, then I suggest or not too fast to add links, if your site has a certain weight, that is, Baidu has been included in the 10, the chain also has dozens of, so you can be appropriate to find links. Many people ask why a new site do not too quickly find friends chain, in fact, this is very good explanation, this is like, you in the process of making friends, if you suddenly know more than 10, dozens of people, then ask, can you remember them? So, what's your impression of them? I think there should not be one, So once the new site is too fast to exchange links, then it is equal to speed up the transfer of the weight of Baidu, and you are a new site, a little weight has not yet, so that the site will be Baidu as a site is not conducive to the transfer of weight, resulting in Baidu will give me a certain period of time to assess, so it is not worth it, So Liu Yufan suggest a new site for friendship links when to consider the weight of their own site to bear the problem.

　Seven, external chain

When it comes to the chain, a lot of SEO are very headache, because the chain is too time-consuming too boring, and hair outside the chain is very annoying, I think this is also every webmaster have resonance. Shenzhen seo Liu Yufan Here to say is whether you are SEO or webmaster, outside the chain is a basic work and constantly to study the technical problems, so please calm down.

A site to quickly improve the rankings and weights, then the chain is a good way. The way to get outside the chain is very much, then Liu Yufan here is mainly said two methods, one is the purchase link, the second is the soft link.

Buy Links: A lot of people buy links are confused, no matter 3,720-, see that the PR high weight of the site to buy, in fact, this is wrong, purchase links also need to analyze and diagnose.

The first thing to look at is the friendliness of the Web site that sells links: if the user experience of the site is not satisfactory, then what is necessary.

The second is to see it sold to link the site's friendliness and user experience: This is actually the same as the first, if the comprehensive experience of selling the site is not good, then do not go to buy links, because this site will make our weight transfer minus points.

The third one depends on the number of links: quantity problem is a trick to come, if the site is too many links, then he dispersed the weight will be much lower, and Baidu gave the score is not good where to go, so bought and did not buy no difference, unless you buy is Sina, Tencent, NetEase and other websites link.

The other is to consider the correlation: this correlation I guess everyone knows that Shenzhen seo Liu Yufan once found that a company to buy a link is very ridiculous, the company itself is to do clothing, he went to buy a game link, oh, my God, this company's SEO is really not the general cattle, thinking can be seen in general, He thought that the traffic of the game website is big, will bring certain benefit to the company website, in fact this is wrong to add wrong, and this also very likely causes the website to be K. Finally Liu Yufan said yes, Baidu Update, his site was K, so the purchase link must first analysis, the above several points are the most basic, but also need to know.

Soft Link: Soft text link premise that is to have the foundation of writing, a high-quality soft text to achieve the effect that is quite high, and the soft text to bring the external link is also very considerable, this is also a rapid increase in the site external links to a method, in general, to submit resources to the site, such as A5, webmaster home, search outside, fast way, These sites to contribute after the reprint rate is quite high, so the soft text can not only promote external links can also be launched brand, but the writing of soft text needs certain requirements, not just an article can be.

To sum up is only Liu Yufan in Shenzhen to engage in SEO to some of the experience, not to mention what technology, just want to novice SEO has a good guide. If you want to communicate with me, you can add me qq;41755279. Prudential to pay the Internet hobby people.

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