Web traffic statistics-from counting to decision making

Web site Flow Statistics program is the webmaster contact most of the procedures, is an essential tool for website operation, the major web site flow statistics program site High Alexa value also reflects the webmaster on the site traffic statistics of all ages.

The first site Flow statistics program function is very simple, using the database, and some even server memory variables, statistics under a few people visit, refresh a page +1, good words with session or cookies do a simple visitor distinction. Up to now, most web traffic statistics programs still count as the main function. In this, 51.la is a count of the access Statistics program in the excellent, simple Web site traffic record function, the use of 51.la can be very good to meet the demand, and it also provides a small dimension of the flow index contrast function, with the analysis of Web site flow statistics program part of the characteristics.

With the development of web analytics, simple counters have been unable to meet the needs of webmaster, and the operational complexity of log analysis so that the focus on the analysis of the second generation of Web site flow statistics program appeared, the representative as Baidu statistics and Google Analytics. And if you're looking for a few features for the second generation of analytical flow statistics, it's typically 2 points, 1, and a large time range flow indicator. 2, all kinds of behavioral conversion rate tracking function. Personally, only with these two points can it be considered as the second generation flow statistics program based on analysis. Among them, Baidu Statistics is an up-and-comer, ease of use and in line with national characteristics of real-time statistics, including query functions is its selling point, unfortunately, the product is still in the development period, some of the function is unsatisfactory. GA is known for its powerful, customizable nature, and unfortunately, the operation of GA requires a certain learning cost.

For web site traffic statistics, whether the count, or analysis, its purpose is all for decision-making, and with the development of the network, "faster" demand determines the Web site traffic statistics program in the future, lies in "decision-making." Compared to the owners of a pile of reports, so that the webmaster in the data of the sea subjectively speculated analysis of the phenomenon and proposed a solution, if the statistical program can directly select important indicators to change the report, and help webmaster Analysis of the reasons for the changes in indicators, and even, to provide solutions, that such access statistics program will undoubtedly be more popular. Imagine one day, you open access statistics, see not a bunch of clutter of IP PV UV onsitetime, and so on, but tell you, today, traffic than usual increased by 50%, most of which flow from the changes in Baidu traffic, which, 80% of the changes from a keyword, It has risen from the second page ranking to the first page. In addition, the site's online stay time than usual down 30%, where the main change is a page to stay time shorter, these pages flow in the search engine part of the timeliness of keywords, may be the corresponding entry page content has expired, should update more real-time content to meet the needs of users.

In such a scenario, the site traffic statistics are close to intelligent, or call it "website Decision Analysis Program" will be more appropriate. The intelligent analysis of GA has made some gratifying progress in this aspect, expecting other programs to follow up as soon as possible, so that technology can save more time for the employees and create greater value.

Author: Flying Pig