Web page UI Design: tables and information in forms

This prototype is the Marketing data analysis backstage table, the table contains a lot of information, but the designer of the information to "prioritize" processing, looks very good.

ICO analysis

Campaigns columns: the way titles and time are mixed is new. On the title and use bold + color + underline shows important and can point links, time information with gray display

Recipients column: The most direct design to show the effect of campaigns, using large and focused fonts.

Open column: Centers the actual data with the corresponding activity percentages, opens the number with bold and blue , percentages with parentheses + gray + small words , looks clear

Clicks columns: With the open column, the colors are changed to make it easier to visually separate.

Viewreport: Use small icons instead of text to make the entire table more flexible.