Web Portal Planning Book

China Food and Beverage Entertainment Network design Promotion plan book

A catering industry in conjunction with the marketing market analysis:

With the accelerated pace of society, people more and more attention to time, and network penetration is more and more high, compared to the cumbersome to find a suitable place to eat, the network agreed to eat more and more popular, especially high-grade living white-collar and senior income earners. The future of the catering industry is sure to involve e-commerce, such as online ordering, many people "spell" meal.

Catering industry into the network marketing must pay attention to the industry's brand building and characteristics of management, enhance the cultural taste of catering and network catering cultural characteristics. To engage in electronic commerce, we must improve the cultural taste of the catering industry, abandon the traditional services of the low level of service, walk the characteristics of food culture road. With a website of your own or a virtual storefront, can not simply introduce the hotel's address, booking phone or a few pieces of cooking pictures, must highlight the depth of food and beverage services, such as entrepreneurial spirit, characteristics of dishes, leisure, cultural and entertainment, in the same industry features advantages, complaints handling, feedback and even interactive exchange. In short, the catering industry to net, the most important thing is to upgrade its distinctive cultural taste, focus on the training of all levels of customer loyalty to the brand, everywhere reflects the company's customers "love, joy, clean, delicious" considerate, but also to take into account the characteristics of the network culture, so that consumers can produce on the network smell of incense, lure its color, Let its meaning, into its meal, drunk its sleep feeling.

My view on the design of "China Food and Beverage Entertainment Network":
(The following comments are directed against the existing works of the Chinese enterprises, not the negation of their final works!) )
First of all, the company made the website should be "Zigong Gourmet Entertainment Network" before the original version of the site, just a few changes in copyright and attribution, this practice for the enterprise taboo. When I see the home page, give people the first impression is "vulgar", put aside the technology and features do not say, but on the website design to talk about my views. This site is still in the design of the internet has just arisen, no new ideas can be said, to know, if you want to increase the site's traffic and popularity, tightly grasp the viewer's eyeball, must break through the tradition, give people a bright feeling, color matching with the best according to the transformation of the season to change color, such as the summer use of cold tones, Winter is changed to cold tones, the feeling is the best, this technology can be transformed through the template, but also easier.
Second, the Web site procedures can be used to move easily and the beautification version of the network to do, or directly beautify the two procedures, because the current domestic web site procedures in the company, the two are the largest, dynamic is professional to do the site, dynamic network is based on community forum. Website main structure can refer to "Git net" to do, because this website first in the country realizes the online ordering meal, causes the visitor to turn over very high. URL: www.fantong.com In addition, the site can refer to the "Beijing Food and Entertainment Network" in the home to realize the city map, because not everyone knows the streets of the city, the site into the map for consumers, can be the fastest time to find the destination, and do not have to ask everywhere how to go, He can find the best route on his own. And consumers can save fuel costs, and in high oil prices today, consumers will not take into account the fuel costs, if the customer to go to the destination to eat, laborious inquiry route, around the circle to find, so even if he found the destination, his mood can be good? Bad mood He also did not mind good taste of the charm of the feast, then his next chance to reduce, so that the 2 design is very able to reflect the Web site and business of human services, as consumers, business to their own consideration so thoughtful, who will have a good impression, Of course, the click-Through of the website and business is not spoken.
Third, as a website manager, to enter into the business of strict control and management, with the home to sign the relevant agreement, only to fundamentally restrain and standardize the behavior of businessmen, to the maximum extent possible to protect the rights and interests of consumers, when consumers feel that they are respected while also enjoying the delicious food fun, Can bring huge economic benefits and popularity to the merchant and the website, if the website and the merchant only consider the immediate benefit, but does not have the long-term vision, then finally suffers is the website and the merchant oneself, this is the service provider must "the basic skill". In the choice of merchants can be through most of the network around the recommendation to absorb the business, this effect is better than the site to choose from, because the user is through hands-on experience to make decisions, can represent the views of most people, this link to do Ningquewulan.
Four, the classification of the site may matter less, and to refine, classification used by the name to have new ideas, take the power of the works, the classification of the "policy" is superfluous, for the repast is meaningless, and "Cabaret Ballroom" and "Gourmet Forum" These 2 names are less elegant, the former for customers more sensitive, should be changed; website forum is best to "community" or "home", etc. to name, so that the site in the classification and classification of naming to give people a warm feeling and affinity. Moreover, "talent supply and demand" can be removed as much as possible, because the visitors to the catering site are almost all food lovers, in terms of work, all belong to the senior people, and business talent recruitment can be through professional talent network or talent market to solve, so that the classification effect is very small, but it is easy to make the overall image of the site is greatly discounted, Easy to make people feel Web site chaos. There is also a point, the site can set up a domestic food and entertainment events column, to provide information about the tournament, so that netizens have a better understanding of food and entertainment, this information in the station's basic Web site can be found. Set up a diet of the column, so that customers eat food in the health, and diet is now a new topic of catering, there are many food and beverage forces have been involved in this area, a new industry will inevitably lead to a considerable part of the consumer groups.
The Forum of the website set up, the site's popularity is a large part of the forum to bring, so the website forum design is also essential. A website if you want to have lasting vitality, it is necessary to abandon the traditional mode, increase the strength to do a good job in the forum art, the Forum interface to add attractive pictures and part of the animation, Forum classification can also add pictures to replace the original text form; The category can select the current domestic hot topic as a special edition , the maximum aggregation of netizens to explore. Can be set up a number of new sections, such as the original mood stories, netizens travel to taste the experience of food, the latter can be combined with some outdoor clubs, both publicity of the site, but also can seize the interest of netizens, in the appreciation of the scenery at the same time can understand all over the food, eat color Set up interactive section, you can write some webmaster or moderator their own views on certain things, so that users to express their views, so that you can better communicate with netizens, increase the user's affinity for the site. Taobao can learn from the establishment of Food forum, set up with the city to meet the food, not only can know new friends, but also can taste the characteristics of food, kill birds with one stone. Set up a private dish column, so that everyone can put their own unique skills to show, exchange experience, while increasing their pleasure and satisfaction of food. Other plate designs can also be used.

Three "China Food Entertainment Network" Promotion:

The promotion of the website is to be backed by the quality of the website itself, if a site does a very common, can not break the original state, so laborious promotion is also Lau, even if someone clicks on your site, but see your site has no new ideas, no features, then who will be in your site to stay, it turns out, The site has a high rate of hits, thanks in large part to repeat customers, so that they frequently browse the site, but also spontaneously to his friends to recommend your site, then how to make the site visitors become repeat, this will test the ability of the designer, only netizens feel that you have to have a site to see, There are things that are good for you, and he will visit the website frequently.