Web site Alexa ranking reasons for the decline and solutions-alexa world rankings
Source: Internet
Author: User
For most sites, when the site Alexa ranked the phenomenon of decline, the need to enhance the site Alexa ranking problem, in fact, is in the stable period of the site how to effectively promote the number of visits to re-enter the new round of growth problem.
Although the Alexa site ranking system has a lot of unreasonable, but as the only global web site to do the ranking of the organization, Alexa ranking data is still seen as a reference to judge a site value of one of the indicators, so when the site's rankings appear significantly lower, often make the site operators feel a lot of pressure, and want to do some way to enhance the site Alexa rankings. In fact, Alexa site rankings can really explain a certain problem: although the top of the site does not necessarily visit the volume is really huge (do not rule out some sites using cheating means to get a high ranking), but the rankings are very backward site will not have a lot of traffic. Therefore, the actual situation is that most of the Web site operators, for Alexa rankings or the basic recognition and care, especially as a relative comparison of similar sites, Alexa data has its own value.
In the "Web site to increase the number of Alexa site rankings," the article analyzed the Alexa site ranked four reasons for the decline, which suggested that the ranking of similar sites to grow while their own site ranking decline in particular should be taken seriously, and that it is necessary to " According to the site operation of the stage characteristics of the design of targeted web site operation and promotion program. This article is to talk about the site in the operation of the stability phase of the promotion problem.
In the online marketing new observation series "120 Kinds of Website promotion practical method" proposed, from the website promotion angle, a website from the plan to the steady development must go through four basic stages: the website planning and the construction stage, the website release early, the website growth period, the website stable period. In these four stages, generally speaking, the first three stages of the site will have a significant increase in the number of visits, the corresponding site Alexa rankings are also rising. To the site stable period, the volume of traffic growth is slow or even a certain decline, Alexa rankings fall also usually appear at this stage. Therefore, for most Web sites, when the site Alexa ranked decline in the phenomenon, the need to enhance the site Alexa ranking problem, in fact, is in the stable period of the site how to effectively promote the number of visits to re-enter the new round of growth problem.
The promotion of stable site, obviously more than the new site to promote the other stages have greater difficulties, because the conventional web site promotion methods have been applied, the adoption of new website promotion strategy will undoubtedly need to make greater adjustments to existing business activities, which for many sites is not simple things, such as adding new features and services, To the new business areas such as expansion. Therefore, when the website enters the stable period, how to make the effective website promotion strategy is one of the difficult problems of the website operation.
I have analyzed the access statistics of some websites after the stable period, and sometimes I can feel the "terrible stability": Although the users may be different every day, not only the total number of visits remain stable, even the proportion of users from all channels is stable! In this case, it is impossible to expect a natural explosion of site traffic, according to the personal experience of some of the site operations and to provide advice to some sites, the promotion of stable site can be considered from the following aspects:
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