Web site is a favorite secret of users: mining the user needs behind the keywords

Today's shared theme is deep digging keywords behind the user needs, so as to reach your site by more and more users are recognized, like. Rather than entertain yourself.

It is generally believed that the key words of mining is a simple use of 5118 and other tools to query, sorting out a batch of keywords can. However, the correct process is not so simple, we need not only to tap the key words, but also to explore hidden in the keywords behind the user needs, according to the needs of this user Construction keyword landing page.

Below we will use the actual case for you to do in-depth analysis:

Mining Long Tail keywords for tourism

For example, to find some of the long tail of tourism keywords, using 5118 keyword mining tools to query "Where to travel good" this keyword,:

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Can see ranked in front of the three keywords "seaside travel where Good" "Spring Festival travel where good", "51 travel where good" Baidu index are good, the following 51 travel to where "this keyword:

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You can see a page in front of the MA Honeycomb, open this page,

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You can see that this page lists some of the attractions that are suitable for 51 tours. After the analysis we want to think, if we want to optimize one such keyword, ranking beyond this page, what to do?

At this time we want to analyze the user needs hidden behind the keywords.

First, the search "51 travel where good" users according to the region can be divided into the south and the north, while the south and the north of the user search "51 travel to where good" keyword has different user needs, south of the users want to travel to the North attractions, the North users want to travel to South attractions, If we classify the southern sights and attractions of the North in the page, is it better to meet the needs of the users?

Secondly, according to the user's age to distinguish between the two special groups of children and the elderly, the user in the search for this keyword is not hidden for children or the elderly travel needs, we can in the page for these two groups to develop suitable attractions, such as suitable for the elderly tourist attractions, suitable for children to travel attractions.

On the surface, all users search for the same keywords, but each user has their own specific attributes that determine the difference in user requirements. If we can in the keyword landing page as much as possible to meet the needs of more users, then this page can be more user-like, thus reducing the bounce rate, so the keyword ranking is very stable.

Mining long tail key words of health

With the development of society, more and more people began to pay attention to health, if the user search "spring Health eat What good" this keyword, then we should use how the page to meet the needs of more users? We use Baidu search engine search "Spring health Eat What good":

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Click to enter the top ranked site:

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You can see that some foods are recommended for spring health in this article, but there is no more in-depth classification of food, so we have a chance to go beyond that.

We might as well consider what types of users are behind the search for "What is good in spring health". From the gender perspective, can be divided into men and women, the two large groups of health needs are not the same, female users in the health needs will also pay attention to beauty and so on. From the age division will be more than the elderly this special group, the elderly physique is weaker, more attention to health. Therefore, we should think about how to meet the needs of the three groups of users as much as possible when we conceive of the keyword landing page of "What to eat in spring".

For example, we can divide the content into four chunks:

The first piece introduces the basic knowledge of spring health

The second piece introduced woman spring health eat what good

The third piece introduced men Spring health eat what good

The introduction of the elderly spring health to eat what good

Each piece of content can be obtained from different websites, such as "Men's spring Health to eat what good" can be obtained from the following:

"Women in spring to eat what good" and can be obtained from another website:

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And so on, such a combination can meet the needs of users, search engines are also very fond of.

Finally, each keyword has hidden in the back of the demand, we have to learn to tap these needs, only in the Web page to constantly meet these hidden in the needs of the key words, our site can be more and more users love.

Article excerpt from: "SEO Whole network optimization Guide"

Original address: http://lusongsong.com/reed/9310.html

Source: Lu Songsong Blog, Welcome to share, (qq/:13340454)

Web site is a favorite secret of users: mining the user needs behind the keywords