Web site optimization Before the SWOT analysis to determine the success of the site

Source: Internet
Author: User

A classic course at business School is SWOT analysis-identifying the strengths, weaknesses, opportunities, and threats faced by a business or project. By integrating Enterprise asset assessment and historical tracking data (and access analysis), you can draw compelling analyses of your organization and related markets.

1. Identification advantages are usually simpler:

1 What traffic sources work for your website or business?

2 What projects/assets/partnerships have a positive impact on traffic and revenue objectives?

3 which content blocks or types bring higher traffic and ROI?

4 What changes have been made that have significant value?

2. There is also a need for more enlightened frankness and courage:

1 What content brings a little search/access Traffic 7

2 changes that would have been expected to produce positive results did not actually work 7

3 What flow source performance is not good 7

4. Are some projects/assets/partnerships not fully utilized?

3. The opportunity needs to combine advantages and disadvantages of comprehensive analysis. You've got to find a good performance but there's still room for expansion, and not yet developed areas:

1 What have you already thought of, but have not yet developed or not validated projects/ideas can bring significant positive impact?

2 What current sources of high quality traffic can be expanded to provide more value?

3 What vulnerabilities can improve 7

4 What changes in the Web site have positive results? Can these changes be applied to other areas, or can they be implemented more rigorously for more benefit?

5 What are the viable, valuable potential new markets or new content that can be expanded?

6 What other untapped new content or new sources of links are there?

4. Identifying threats is the most challenging task. You need to think creatively, be honest about your weaknesses and your competitors ' strengths, and consider the macro events that could change your site and the future of your company:

1 What market opponents (or other companies in similar markets) are stronger in your disadvantaged areas? How did they do that?

2 What changes in human behavior, network use, or market conditions can dramatically affect your business/website?

3 in your field which competitor is the most successful? How did they do it? What is the intersection with your business/customer?

4 Are there any new companies in the same type of industry that have achieved great success in their strategies? If they replicate their success in your market, they will pose a threat to your business.

For a body ready to invest in resources, from the Network marketing and SEO perspective to do SWOT Analysis 51 is one of the most valuable things. If you haven't analyzed it from a comprehensive perspective, you might become a runner off the runway-you'll be over soon, but where are you going?

Through these we conclude that the initial stage of SEO is often challenging. The idea of getting the project moving now is tempting. But taking the time to design SEO strategies before execution can be a big benefit in the long run. Build a solid foundation, you can go to the success of the SEO road.



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