Web site Optimization Primer Series II: The choice of the website domain name

The vast majority of personal webmaster and I like, after the site is a good site to be optimized to get the search engine rankings, and then to achieve their own through the site to gain the profit of the way. So, do we have a short cut before we do the site? Is it possible to achieve a multiplier effect through certain links? Yes, that's the answer! Choosing a suitable domain name is a very important website optimization method. Then we choose the domain name to pay attention to which details? Before I have written a "Web site Optimization Primer series: Site construction early do not follow blindly" briefly elaborated on a number of Web site technology and server selection issues, today I would like to briefly introduce some of the site domain name selection problem!

One, Length: short. If we have the conditions to choose a domain name, then we will try to choose some short domain names. Although there is no authoritative data that search engines like a short domain name, but from the personal behavior habits to study, it is easy to judge a short domain name more suitable for people's memories, good memory of the domain name can save us a large number of promotional costs. In addition, the individual thinks the short domain name can reflect the website strength more. For example, two of the same content and design level equivalent of the site, a short domain name, a use of Yong long domain name, ordinary netizens will be more easily believe that the short domain name of the site.

Second, suffix:. com is preferred. I am not here with some kind of domain bias, I only from the actual use of custom to distinguish the suffix of the domain name. I have been engaged in the network industry for more than 5 years, most of the suffix domain name I have registered and used, but on the effect of the domain name or. com best. No need to explain,. com is currently the world's most frequently used domain names, many netizens are accustomed to enter the domain name at the same time to the end of. com. A friend told me about a website. If you use a different suffix domain name to promote, you may lose 20% of the traffic every day, and these traffic is due to the wrong input URL and transferred to the. com domain name. In addition, authoritative data indicate that some obscure suffix domain name will be rejected by the search engine, and there has been news of the rare suffix of the domain registrar to exit the market.

Third, content: relevance. When we register the domain name, we try to merge the words related to our website content to the domain name inside. This do not need me to do more explanation, single from the Search engine optimization considerations, the domain name with the keyword Pinyin or English meaning is very useful! And users can easily judge from the domain name of the site's service content, more user-friendly choice and memory.

Registrar: Select Large registrars. It's not that large domain registrars are necessarily good, but at least the stability is more reassuring. Domain name is the soul of a website, some domain registrars may because of management or technical negligence, often cause the DNS server failed and caused the site can not be used. There are some domain registrars due to management confusion, resulting in the user domain name by internal personnel transfer. The occurrence of these accidents can completely change the fate of our website!

Five, Brand: need to have brand protection consciousness. As a business, brand is a very important factor, we do anything need to have brand awareness. Whether it's a graphic propaganda plan or a network promotion, our ultimate goal is to brand our production or service brands on every user or potential user. We register the domain name when the same, in the domain name characters need to include the name of our brand. Even if we from the marketing point of view, may do a number of sites to promote their own products, but as our brand advertising site domain name can only be the only one brand name. This is done in foreign countries in particular, often many times are first registered domain name, and then apply for the brand. Brand name registration is also suitable for personal site domain name registration, we in the production of their own personal site can be completely registered as a domain name, this is not only a clear understanding of this site is who, but also to their reputation for the future to do an original protection.

About the choice of domain name there are a lot of other considerations, here I do not elaborate. In a word: A suitable domain name is our website optimization and promotion of the steps, in the future related work will let us save time and effort!

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