Web site planning of the site revision of some suggestions

See a lot of Web site Revision planning scheme, found that most of the site in the revision time, focus on the site's design, function, content management system input, but neglected to have the flow of the maintenance, as for search engine visibility, almost no this concept.

Website revision, how to change? If it's just a little change in design, function, and column, these are simple and technically not much of a challenge. Just for the development of the site itself, not much of a role, especially the existence of a very serious search engine unfriendly problems of the site, there is no targeted revision, the equivalent of only to the site to change a shell, the symptoms are not the root causes. I am in the blog "When the development of the site encounter bottlenecks how to do?" "has mentioned that the site encountered development bottlenecks, is the need for revision or reconstruction of the problem." Whether it is a facelift or a reconstruction, you need to first analyze the diagnosis, to find out the problem where the effective optimization of the revision, rather than blindly to rebuild the new website. In fact, if there is not a serious problem of the site, after the site optimization, can achieve better development.

For many of the domestic site has not been optimized, the site revision equivalent to two times the site reconstruction. For the revision of the planning scheme, for the success of the revision plays a vital role. Website revision plan, not only to cover the front design, function module design, column design, database design, teamwork and other links, but also need to integrate the idea of search engine optimization in the inside. Make the website system perfect at the same time, increase the user friendliness and search engine friendly degree.

The following is for the website revision may encounter several situations as well as the suggestion, only does the reference:

One, the website revision chooses what Content Management system (CMS)

Now most sites have a background management system (CMS), which can save a lot of time to edit the article, can make maintenance and management simplification. Even if it is a website without CMS, it is extremely easy to add a CMS. A good CMS is not only required to manage and maintain the existing site content, but also flexibility and scalability, can help you to build a better website.

CMS can help us to better maintain and manage the site, but for now, most CMS is lack of search engine friendliness, difficult to adapt to search engine rules.

Evaluation of a CMS search engine friendliness, you can use the following points to evaluate: When you edit and submit the Web page, whether through the CMS for the page to set up a separate title and, through the CMS generated Web page URL is a search engine friendly (such as URL has done static processing), Whether you can change the way you edit content, such as through text editing and editing in Code view, whether you can add links to text content, and if the navigation structure set up for your product is friendly to search engines 、、、、、、 if you care about the location of your site in the search results page, these are important.

Second, change management system (CMS) need to deal with the situation

Management System (CMS) after the revision, filename and directory changes, Web page URL suffix may change from. html to. asp and. PHP, and so on, although the content is still the previous content, but it is a different new page.

The main problem: the old site has been indexed by search engines, has a higher PR value, and the search engine results page has a good performance. After the revision, the old Web page will disappear from the search engine, and then disappear is the existing high-quality traffic. Instead of the old pages of the new page needs to be indexed by the search engine, and from the PR value of 0 start.

If you choose not to delete the old page, so that it hangs with the new Web page at the same time, then your site will face the status of copying the page, which is punished by the search engine.

Solution: Let the search engine know that your old page has been changed into another new page, that is, set 301 Permanent redirect page, tell the search engine currently this page is no longer used, and permanently point it to replace the page. Then, the previous link breadth of the old page and the PR value will gradually transfer to the new page.

The way to set up 301 pages is as follows: in the Unix/linux operating environment, the redirection code is placed in the file htaccess, for example, before your revision index.htm to point to the Web page index.asp
In the MICROSOFTIIS environment, you need to open the Control Panel, select the Home directory, and then select the redirect URL.