Web site practicality and SEO combined to effectively improve the conversion rate

The more you understand the interactions and reactions of people and computers, the more likely you are to understand why natural search engine optimization and user experience design techniques are so good at improving the conversion rate of the site. Natural search engine optimization is favored by search engines because it is based on natural language and human needs, desires, responses and goals. Usability testing and research can help understand these needs, desires, responses, and goals. Of course, you can use your favorite tools to manage the list of keywords, but what words or words are best, the decision is always in the hands of customers and target audiences.

Note that small details are essential in marketing and web design. Keywords are used to rank, and can be used to understand users: users want to find the right product or page they need, hoping that the search will bring accurate responses rather than marketing excuses.

10 key techniques for combining SEO with usability

The more you implement these techniques, the better your page rank will be, and the more satisfied your site visitor will be, and the ultimate goal: the conversion rate will naturally increase.

1, to ensure that your product page contains additions to the shopping cart and product description, each product page as a separate login page, user guidance, picture descriptions and text link tags are very useful.

2. Add a text description to the image, including at least one keyword. This is easy to implement in the WordPress Media Library.

3. Add some content to the homepage and login page, including embedded links. The anchor text on these links should be placed on key pages in the site, guided by keywords and described.

4, the use of embedded targeted links to guide customers to purchase. "Buy now get 30% discount [Product]", "Use one-click Shopping to obtain [Product] free shipping".

5, if your target market/crowd is not all speak English (your target market main use of language), it will be in the text links and content of other languages to insert the key words.

6, want to attract the attention of the search engine, should use the title tag (Heading 1, Heading 2, etc.), add the keyword in the title and subtitle, but appear natural some.

7. Use verbs, when describing tasks or topics, use the "Go", "queries, subscriptions, buy, search, etc.," read more [insert theme] "," buy Now [Product Name] ", and so on, but also can add some trigger words, such as" Free "," latest "," Time limit "and so on.

8, add the enterprise address in the footer, including postcode and telephone. This allows the search engine to find out where to rank your local search, not only to help visitors know where you are, but also to show that you are not hiding any information.

9, constantly review the records and analysis of the results to find out how people find your site, according to their search terms to test, add their entries to the content, title, picture description, embedded text links, if they ask questions to find your site, Add the exact question phrase to the homepage or landing page content.

10. Show your team, add an upgrade setting, give each user a page of their own as a login page that will be displayed when searching for their names or areas of expertise, but make sure that the page is linked to a major task.

The fundamental thrust of combining usability with SEO is motivation. The competitiveness of the network is enormous, so that visitors to participate and maintain their enthusiasm, this is the key to improving conversion rate. Article content inside the commercial induction cooker http://www.lglff.com/feeds, reprint please keep the link in the article.