Web site revision and transformation, the user has not stood in the perspective of enterprise thinking?

This year doomed China's internet troubled, whether netizens or internet companies have ushered in a wave of rectification and harmony of the wave. In particular, Baidu University post and the transformation of the school net, but also caused the user's strong protest and opposition, and even more posts shouting "Robin Li, your mother called you to restore the University bar" to vent their inner dissatisfaction. In addition, according to friends, some friends of the school net began to gradually evacuate the campus, they feel that the school will become a mixed bag, like the early drainage of college students into the Society of this big dyeing tank inside.

No matter what the site, the beginning of the end of the Earth, or the recent university bar and school, each adjustment will encounter the strong resistance of the old users, and even if the revision immediately cancellation account, never login as a threat. In the face of these so-called angry youth, I can only say that those who are are disruptive. User experience as the center of design and customer is God is not what you want to meet your taste, not that you say not to change, enterprise development is not the user to decide.

　　It is foolish to listen to the user's opinion

I'm sure everyone has an impression of who said that, "it is foolish for a subversive enterprise to listen to the user's opinion", which was said by Mark Zuckerberg, who was angry with a strong user against Facebook after the revision (I think it was a momentary impulse to say so). I admit that it's an immature thing to say from a CEO, because Mark Zuckerberg represents the corporate image, the interests of shareholders, which is different from what I'm complaining about here.

But Mark has his own reasons for this. Users are selfish, they will only stand on their own point of view, and will be free to enjoy the Web services considered to be taken for granted. However, they have never done much for the business. Website revision, Web site transformation in order to seek better development, how a long-term unprofitable enterprise why continue to feed the site, why can also allow users to enjoy the services; When a business is faced with political pressure that no one can imagine, does he have a choice? Notice that I provide the service, you pay, this is the equal transaction, the buyer and seller status is equal.

　　Angry users are people who do not do anything.

I found that the Internet provides a fertile ground for the breeding of angry youths, because anonymous system, everyone can vent on the Internet, of course, in addition to illegal content. You Baidu University post revision well, to Baidu Post bar scold Robin Li, your school transformation Everyone, long scold Chen a boat. Why are all those people fooling around all day? Largely without a job, doing nothing, hatred psychology.

Baidu University post-revision and school transformation are national conditions needs, policy needs. Enterprise development has its own internal needs and external influences. No matter what the anger is, it is those who will only be noisy all day long, but not to honor any of the things they say. We can talk about what we can say, but not how hard it is to stop someone else's business from changing and what they seem to think is cool.

　　It's often a few people who are strongly discouraged.

Website revision, many users may be in a kind of not advocating, not resist the state, because of the user, he needs to adapt to a new use habits, but many users still choose to bear silently, after all, the site can still provide value services and content. But often there are a few people who like to make trouble, they want to create a situation of chaos. In addition, traditional media or internet media often become accomplices, the seriousness of the event is magnified, the purpose is to rob users, to win attention.

Many enterprises are familiar with this truth, so the vast majority of cases, the site is still in accordance with the original planning of the enterprise revision, transformation. When no one is paying attention to the small groups, they start to get out and disappear into the eyes of people.

Most of the time, users should not rely on the hope that enterprises understand you, you should also stand in the perspective of enterprises to consider the problem? Selfish and innocent, but selfish and unreasonable ~ ~

Source: Readers Contribute, author: Money, the original link: Web site revision and transformation, the user has not stood in the perspective of enterprises?