Web Theme Design Tips: Designers should create an atmosphere of activity

Article Description: Analyze the design of the theme atmosphere in web design.

"Ideas" is the Tencent Interactive entertainment system design team Tgideas for various types of games visual packaging design output of the applicability of the research journal, I hope to share relevant experience, as well as the exchange of game-type topics.

Author of this issue: Ggao, Zaneye

The atmosphere of the project is necessary

by Zaneye

Once upon a time, their own thinking of the collection of art and creativity in one of the works came out, but the demand side is not a must! In fact, a big reason is because our design ideas and demand side of the idea of the direction is inconsistent, did not express their desired mood, that is, the so-called atmosphere of activity, People want to celebrate you have a very artistic sense of the big gray tune, or is the page is too flat, others repeatedly asked you to enlarge the title Word, magnified characters, in fact, it is because the lack of visual impact on the page, less momentum, less atmosphere. Sometimes you think you are doing very well, you appreciate, but do not like fart design, you feel very cool, but smoked around a large. We can not only do their own favorite design, business design is not just pure art!

> What should designers do to create a climate of activity that the demand side has repeatedly emphasized?

1, have a clear activity title!

Communication is a must, understand and clear the intention of the demand side! To determine the subject direction, first of all you have to have a player to see the big theme of understanding, do not do the subject text to do very small things! You may think that looks more beautiful, but the player looks very worried.

As shown above, the title of the highlight is a feature page of the focus of the pen, an imposing title can be lined up the atmosphere of the whole topic, the main title is generally short and incisive, summed up the entire activities of the theme of commercial demand. A subtitle is generally an explanatory note that describes the interest point of the activity. So in the visual processing of the title is to focus on the description of its split to do some shape, color, size, font, texture, layout changes and breakthroughs are essential. Players are good at scanning, and diligent scanning, but not diligent thinking, and less than 24th words are ignored. So be sure to let the headline attract players, so that players interested in, will go to see those less than 24th words.

2, choose the right material and elements, embellishment activity atmosphere

Festivals should have the elements of the festival, the game must have the elements of the game. Round and other geometric figure comparison, with sleek features, people feel relaxed, happy, reasonable use will improve the level of the page, so that focus more prominent, enhance the visual sense can also create an active atmosphere. But remember to use addition and subtraction, can not heap a pass, can be.

The above Figure 1 only uses the Champions Cup as the main element to create a kind of competition atmosphere, the material is not novel, but the effect is very shocking. The material in Fig. 2 is very strong, so the atmosphere of the anniversary celebration is very sharp. Players may not have to read the text to understand what these two pages are for. After all, graphics can communicate information more quickly and effectively than words.

3, the use of reasonable tones to create artistic conception, the design of a soul works

Popular point is that the festive to the festive, the hot or hot, but this heat is the palm in the hands of the designer, when the demand side gave a very fake very violent page to you for reference, you have to understand, this is the atmosphere he wants, but not necessarily the picture he wants, we are designers, not art, The difference between the artist and the designer is the same as that of the tailor and the costume designer, you know.

What is a soul work, please see the following works:

Very simple material, but create an exciting atmosphere, like the picture has a story, there is a video, so that the player as immersive, into which, completely grasp the player's eyeball. In fact, these works are nothing more than to find the appropriate elements, supplemented by a reasonable uniform tone, the use of glare/solid/hand-painted/illusory space/plane composition and other performance techniques to design a perfect trap for the player, put their hearts.

> Create a special event atmosphere not just "fire/explosion/Heat"

This excessive overheating of the project will not only make the players feel uncomfortable, but also make the game's brand image damaged.

Now let's look at a set of comparisons:

By contrast, the topic page on the left always feels less. That is the momentum and the atmosphere.

Perhaps a little atmosphere is always reminiscent of the street ads, simple, design lack of some thinking, the lack of some souls, such as jigsaw design. The atmosphere is not that you pile up a pile of things up to the atmosphere, aside from usability, ease of use, recognition, security, and so on, the beauty is somewhat poor. Game Theme/Online activities can be said to be the most common game brand promotion means, how to understand and grasp the user's psychology, and then design a button to close the hearts of the topic, that is, we have been pursuing.