Web Vision Design: How to determine your color scheme

Web page Production WEBJX article introduction: the brightness of the colors in the Web page color scheme.

In the process of creating a palette, hue and saturation are not necessarily the most important parts, and how colors interact with each other in my opinion is more important.

"I'm not sure it's blue. Can you make the blue more ' positive '? I heard that blue embodies a sense of trust. ”

Designers have heard this kind of commentary countless times in their careers, and it's really good communication. Customers don't often make comments about a color in such a meticulous way. Color-matching is partly a reflection of personal taste or of what they read in some articles about the "color meaning"--blue and tan, for example, are more formal than blue and bright orange combinations. However, these basic colors can be fully understood in different ways, as noted on the Microsoft Office site:

Color-related content in Western culture

COLOR	POSITIVE	NEGATIVE
White	Clean, innocent, pure	Cold, empty, sterile
Red	Strong, brave, passionate	Dangerous, aggressive, domineering
Yellow	Happy, friendly, optimistic	Cowardly, annoying, brash
Brown	Warm, earthy, mature	Dirty, sad, cheap
Green	Natural, Tranquil, relaxing	Jealous, inexperienced, greedy
Blue	Strong, trustworthy, authoritative	Cold, depressing, gloomy

In fact, the combination of colors makes it very difficult to color the page.

An easy way to do this is to use these online apps to achieve the color scheme you want:

• HSL Color schemer
• COLOURlovers ' palettes
• Adobe Kuler
• Color Palette Generator

So which color scheme should you choose, or is there a more valuable way of matching? Experience, according to the color contrast/brightness to consider the color combination.

Color decisions need to consider contrast because contrast are key to usability. It ' s also the most powerful visual information–before hue and Saturation–and therefore best capable of guiding Attenti On. Furthermore, it's much more effective to counteract color deficiency confusion with testing for contrast, than trying to Cho OSE the "right" color hue.

Http://www.lighthouse.org/accessibility/design/accessible-print-design/effective-color-contrast

In other words, hue and saturation are not the most important parts of color matching. It is at least as important to say that the color pairing is not as important as it is.

That's because human vision is the first to look at the edge. Before realizing the true color, the human eye first discovers is the color contrast and the brightness difference. An easy way to choose the best color scheme is to color your colors, or to reduce the saturation, to see the distinction between colors:

This makes color matching choices easier. Note the above picture, the "not as effective" section of the text appears to be less recognizable than the "effective" color matching.

In most cases, we need to consider the readability and usability problems of color matching. In many exact cases, the use of low contrast color collocation is more beneficial for users to slow down their reading content. Of course, the scheme is relatively difficult for customers to accept, because they look a little strange.

Let's go to colourlovers looking for #0099ff, here are some randomly recommended color schemes:

If we take the above solutions to color processing, we will have a different understanding of how they relate to each other:

In the above example, we can see that the "Automan" scheme of three colors have very close brightness, so that they will produce a slight optical error. The brightness problem of "Island Mist" appears more serious.

Of course, because a color scheme is only colored hierarchy of the consideration, is not able to become a good color scheme. It is true that the experience of resolving color problems gives more reference to the designer and designers.

Everyone has a little difference in color, and they have their own taste. As time goes on and I get more and more involved in projects, customers and designers will respect personal taste and use it as a basis for their creative solutions. Sometimes, getting more basic data will be helpful to a designer's decision. It will also provide a reasonable basis for designers to choose "That kind of blue".

How did you decide your color scheme? Are you going with your feelings?