Web2.0 and electronic Commerce

Web|web2| e-commerce

The second session of the electric business will be the theme of "The current situation and operational innovation", and the second half of the theme is web2.0 and electric business Operation innovation. Torture Kong invited, I went to audit a bit, and then said a few of my web2.o and the subject of the electricity quotient of the view, here again record.

1, the scene of the survey showed that the business site of the web2.0 is not operating their own community, if the simple understanding of the community, then everyone has not been involved. I think this is a very good situation. Business E-commerce faces a lot of problems, most of the capital is not abundant, there are a lot of their own urgent need to solve problems, such as channels, and even the construction of the site itself, as well as operational capacity, etc., is to web2.0 is not so urgent.

2, Web2.0 not all the electric dealers suitable, such as office supplies, as the theme of the community is obviously not appropriate. Unless the electric dealer has a certain population base, develop the community on this basis, the latter may develop independently, or the product itself is a good potential for the community, such as entertainment theme, or maternal and child theme-this time, the community's promotion of the electric quotient will have the opportunity to enlarge many times, Because you can better organize your users and information (including sales information).

3, do not web2.0 understand to become a blog, SNS, group or RSS, tag, and so on, these things have countless websites in doing, and the wave, the electrical business to do is not appropriate.

4, can be web2.0 understood as "information and people's re-organization", each information has a set of related information, such as a book in the watercress There are many people's comments constitute its "context", but the organization of information there are many ways, each site has a lot of relevant information can be excavated, such as restaurants, It must have a set of information that constitutes a context, and there is a chance of acquiring it within your site by digging between the information. Similarly, allowing your browsing users to have the opportunity to have sex with other users is to promote a new form of organization, not necessarily group, to understand your users and to achieve more benefits for users is the basis for Web site re-planning.

5, Amazon told us, web2.0 can be regarded as a myriad of dispersed media for the electrical business to bring accurate traffic and sales. So, you might as well work with others to do your own community, if possible, a decentralized system similar to the pattern architecture allows more personal blogs and web sites to be involved in a direction, but perhaps it may not be appropriate for all industries, this time, with the appropriate mature community or other types of sites to cooperate in depth, It may be easier and more effective than to operate the new platform yourself.

6. If a community or web2.0 is to be planned, it may be more helpful to consider new team members.

Generally speaking, the combination of electric quotient and community, or the reference of web2.0 to the electricity quotient, has long had the seeker, but the fruitful possibility still waits for some time. Conversely, a community with sophisticated users and traffic is not allowed to find an outlet to get the possible benefits, but it is also quicker to collaborate than to operate a new business platform.

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