Web2.0 Gold Rush has become the past: The wind is not cold advertising No vote

When we are immersed in the speculation of the 3G concept of the future, I can't help but think of 5 years ago with today's 3G the same fire concept--web2.0. In the aftermath of the financial tsunami and the rise of the 3G, the aura surrounding the concept of "Web2.0" has completely subsided. The indifference of investors, the content of the Web site replication and the decline in advertising earnings expectations, so that once considered the Internet "new gold" concept is far from our view.

　　VCs begin to empathize with mobile internet

"Web2.0, may have become the story of the past. At home, all the investments against Web2.0 have largely ceased. A person in the venture industry has told reporters recently.

Web2.0 was once thought to be the future trend and direction of the Internet, but now it confirms that a few people in the industry to it "just a concept" positioning. The swarmed of the Web2.0 bubble quickly blew up, and in the overall poor financial environment, the big bubble quickly burst. According to the reporter rough statistics, VCs in recent years in the concept of Web2.0 investment has been nearly 5 billion yuan.

The latest survey data from Wall Street show that last year, only 6 of the U.S. venture-backed companies made IPOs (IPO), the lowest in 1977 years, and in the fourth quarter there was nothing. Last year, 40 companies prepared to go public had to withdraw their applications. At home, there has been a steady wind of the withdrawal of capital, especially the US venture capital has basically stopped business in China. At the beginning of this year, with the concept of the most promising enterprise in the country--the closure of the blog network, more people feel the changes of the Times helpless.

To the shrewd businessman, capital profit is the eternal creed. At the same time as the Web2.0 was left out, as the 3G opened, the investment in the mobile Internet is repeating the Web2.0 trajectory.

It is not difficult to understand why Beijing Vivenmine Company in the run-up to 3G licensing, access to Highland capital, the French Ventech Fund and China Broadband Industry fund chairman Asiainfo with a total of 10 million U.S. dollars in the first round of investment. The aerial network obtains the Nokia growth partner approximately 6.8 million US dollars investment, should search the city to successfully complete the 12 million dollar third round financing, has the mobile video advertisement technology The outstanding idea obtains the international holding investment group advance 20 million US dollar investment. Australian telecoms operator Australia Telecom has also announced a 302 million Australian dollar to acquire 67% of China's two SP companies. All these events indicate that the venture is moving away from Web2.0 and is actively laying the 3G industry in China.

　　Market does not believe in the concept of no profit

The concept of Web2.0 was born in 2004. At the time, the Internet industry had just recovered from the dismal environment that the bubble brought 4 years ago. The revolutionary behind the Web2.0 Internet model is the result of a number of factors interacting: the rapid development of bandwidth, the increasing cost of computer hardware, the maturity of digital technology and Internet technology, and the awakening of netizens ' self-awareness, and so on.

But in any field only the concept is not enough, the key is how to make money in the concept. such as Baidu, Tencent type of companies in the initial corporate profit model is not clear, such as Baidu initially rely on the provision of search technology as the main business, and later through slowly practice into a "bid ranking" mode to achieve great success. Tencent has become a tool for making money today from a tool that provides chat.

Internet commentator Hongbo that these entrepreneurial websites tend to be built on a creative or domestic lead, but their earnings models are still not obvious. There may have been a venture-capital agency that was willing to spend money on a largely unprofitable company like YouTube and then sold it to Google for more than $1.6 billion trillion, easily earning $800 million trillion, but now with the collapse of US financial institutions, its holdings have shrunk, and VCs have Zichu, Even the previously promised phased-investment needs to be reassessed now, sharply reduced or even terminated.

In the domestic, 5 years to rely mainly on network advertising, pay blog, wireless value-added, sales of network virtual goods several routes to charge a blog-type site has been unable to form a stable cash flow. Experts say the growth of web companies that make money from advertising is staggering, but they operate at a high cost because they have to spend a lot of money to provide more servers to transfer content to areas with limited bandwidth. But the problem is that online advertising is unlikely to translate into profit. In general, Internet start-ups from 2004 to 2007 generally have a belief that they can attract global users and build huge customer base with free services, so that advertising comes in. But many companies are now experiencing a global economic slump. There may be 1.6 billion people in the world, but half of the income is not high enough to lure the interest of large advertisers.

Analysts also point out that for any type of internet company, the financial crisis has only accelerated the process of its possible failure, if the site has been no clear profit model, will eventually be abandoned by the market.

　　Portal intervention accelerates industry decline

"The Decline of the blog network, in addition to the business model is not clear, rich and deep portals to intervene in the competition is another major reason to accelerate its decline." And in SNS social networking site, video domain, life search website, webpage game and so on 4 domains also have similar situation. Once these Web2.0 concept of the site profit prospects are relatively clear, Sina, Sohu and Tencent and other portals will trigger the industry reshuffle. "One of the portal's executives confessed to reporters.

"In fact, Web2.0 is just a label, a tool, not with this tool can win, the threshold of this tool is relatively low." If the original strong site also use this tool, will have more advantages. "Ji Yue, International assistant vice president of Walden, said.

According to the reporter understand, Sina and Sohu and other portals, relying on its strong position, through a wide range of invited celebrities and professionals open Bo and many other ways, attracted more traffic and attention, forcing other professional blog site gradually out of the top several positions. The general view of the industry is that, because the audience for such as Sina, Sohu, and news and other such web site demand is relatively rigid, so this relatively long-lasting stickiness and its blog channel. By such standards, blog-type Web sites in the stickiness is obviously difficult to compete with the portal class sites.

The uncertainty of the profit model as well as the encircle of the portal site have become the nightmare of all the entrepreneurial websites that Web2.0 the concept as a gimmick. The current trend has expanded from blogging to video sites. In the fourth quarter of last year, China's video users fell sharply by 9.4%, and the online video market did not grow as fast as people had expected, only a modest climb of 0.5% per cent, according to Analysys International's report. Affected by the international financial crisis, many smaller video sites have withdrawn from the market, some relatively large video sites under the high cost pressures, but also face the danger of failure.

Similar to the Professional blog network, the portal site in the video site is shrinking while the expansion of the big. The report notes that the number of video news users in major portals is rising sharply.

In the financial crisis, people's disappointment to Web2.0 may be from the "Virgin" founder Branson's words more clearly show: "I do not want to what Web2.0, it has become the past!" ”

Commercial newspaper reporter Kim Cho-li

　　What is Web2.0

The most indispensable thing about the Internet is the concept. But the concept of being so sought-after as Web2.0, but difficult to define accurately, is very few. Even so, with a new concept still must go up, this is the Internet from the birth of the customary tradition.

To put it simply, Web2.0 is a general term for a new type of Internet application that is relatively Web1.0 (the Internet model before 2003), a revolution from core content to external applications. It has become a new trend of internet development that the Web2.0 Internet model is richer, more connected and more powerful by the Web1.0 era simply browsing the web model through Web browsers. The transformation from Web1.0 to Web2.0 is simply "reading" to "writing" and "Building together", from passively receiving Internet information to actively creating Internet information.

The concept of Web2.0, to a large extent, is not from the point of view of technological innovation, or the technology does not have much relevance. If you look at it from an application perspective, Web2.0 may be better able to understand something, it's like a big basket with light, which can be loaded with different patterns or techniques from the previous centralized Internet.