Web2.0 in the enterprise to find a new space trough the need for group challenge

WEB|WEB2

The collaborative thinking of the 90 's is evolving, and business applications need a bottom-up approach. Web2.0 thus found a new space in the enterprise market.

Businesses have been running for a long time on a one-way street of knowledge-sharing and collaborative office work. In the past, all the collaborative software and tools were pointing to the same street sign-top-down management. But innovation tends to be bottom-up. Web2.0 has opened up two-way channels of communication on the Internet-when end users begin to think with Web2.0 thinking, Enterprise 2.0 also begins to sprout. Now, whether IBM, Microsoft, or some small software companies, are looking at the once-missing left hand.

March 14, IBM in Beijing, held the 2007 annual meeting (Lotusphere), announced its old concept of collaboration reengineering. It is noteworthy that the company has launched the first enterprise-oriented social networking software lotus Connections, and the Web 2.0-based new collaborative content platform Lotus Quickr. In fact, the news was announced on January 22 at IBM's 2007 annual collaboration in the United States. People's attention to the Enterprise 2.0 to reach an unprecedented height.

Elephants turn Around

RSS, blogs, SNS, web bookmarks, wiki ... These concepts are not new. But for IBM, for the 20-year-old Lotus, it is a great change to incorporate these interactive elements into business applications.

This shift in thinking is not an overnight move for IBM and its customers. Although the Garnter research company has predicted that in the 2009, wiki and blog applications in the enterprise will reach a climax, but for now, is still a start-up application phase.

Liu Tiu-mi, general manager of Lotus Software at IBM's Greater China Software group, was skeptical of selling this new package when he attended a meeting in the US headquarters in January this year, "after listening to it for half an hour, I was wondering if this thing could be (let the user accept)?" "However, she later learned that some of the current users are using similar software services on their own, but they are not compatible with existing systems," and if IBM launches this service, it will undoubtedly first be welcomed by these users. "She told the internet Weekly," in the Chinese market will first try in the tertiary institutions and other knowledge-based, Exchange-type customers to promote.

The Lotus connections contains five Web 2.0 based components, namely activities (active), communities (community), Dogear (online bookmarks), Profiles (archives), and blogs (blogs), Used to help business people quickly connect or create new contacts based on their needs. "Lotus is redefining and implementing the collaborative capabilities that are needed for a flexible and efficient enterprise." Liu Tiu-mi said IBM would like to take this employee-centric mindset to "activate the entrepreneurial power of the enterprise".

IBM's Lotus Quickr software actually provides a wiki-like bottom-up collaboration feature. It fully supports the new version 8.0 of IBM Lotus Notes and is compatible with Microsoft Office formats based on open Document Format (ODF).

Group Challenge

As Web2.0 's investment in the internet turns into a trough, the value of its businesses is just beginning to emerge. At present, Enterprise 2.0 in the American blogosphere and academic circle, has become a hot topic.

Obviously, IBM is not the first company to have an interest in the market. Microsoft's new collaboration software SharePoint Server 2007, launched last November, incorporates a number of basic social networking technologies, including blogs and wikis. The product also supports the Open source Wikis kit currently available in Socialtext.

Microsoft's competition with IBM over collaboration software has intensified. The Enterprise 2.0 becomes a new competition point. In this respect, the industry holds a different view on the advantages of both.

After IBM released a series of packages such as Quickr, Garnter research company published a report soon. The Company believes that, although IBM's Quickr is commendable, such as providing integration with Lotus Notes, WebSphere portal, RSS Feed and other Web2.0 applications have very good support, and support third-party collaborative content management systems, but still have great challenges, such as Quickr and IBM's other products are still blurred, and because it is mainly based on IBM's own user base, it may be detrimental to its rapid occupation of the market, and Microsoft's SharePoint server to form a match, thereby "missed the opportunity."

Stow Boyd, a veteran blogger in the United States, Stowe Boyd, Web2.0 that the two traditional collaboration software giants support Web2.0, and may end up just walking formality. Because the world of Web2.0 is a "I" for the first world, but whether it is Microsoft or IBM launched products are still based on the old system, that is, "group" for the first, it is difficult to really put the advantages of Web2.0 to carry out.

In addition to IBM and Microsoft, there are a number of small competitors for the 2.0 market, such as Suitetwo, as well as some of the features of the decentralized suite jotspot, Blogtronix, Tello, Zixxo and so on. For some small users and individual users, such software often has a more flexible advantage. A website called teqlo.com in the United States can also help users quickly consolidate (Mash up) and deploy many Web2.0 kits for business applications, such as Google, which offers a number of open, browser-based Office suites and collaborative applications, which are squeezed into the market from another perspective.