Webmaster: Analysis of the reasons for the instability of keyword rankings

The site's keyword rankings are volatile, the reason is nothing more than the search engine algorithm changes, due to the site itself, some of the problems caused by punishment or down the right, unusually fierce competition in the industry, will lead to the site's keywords ranking fluctuations, some factors are unavoidable, some factors can be relatively controllable.

　　First, the site itself has problems

In most cases, the site's keyword rankings are falling, because the site itself has some problems caused by, these problems include: The server is often crashed or the server is a large range of time attacks, the site uses too much cheating means (such as hidden links, jump, hidden text, spam links, hidden pages, etc.), The site's external chain source is too single, the site is often revised, often change the title or description.

If the weight of the site itself is good, when these similar problems occurred, the general site will appear a short period of time to drop the right, that is, the decline of the keyword ranking or suspended included. If the weight of the site is very low, or new station, often change the title, website revision, operation of some cheating means will lead to decline even by K.

When you know that the site is because of these factors and lead to decline in keyword rankings, the correct approach is to adjust immediately, if there is a revision or change the title and other operations, waiting for the search engine to recover.

　　Second, the more fierce competition in the industry

When encountered some key words, in the industry competition is relatively large, the site's ranking will not be very stable. Usually after the third place of the site, each update after the ranking of the float will be more obvious. So when rankings fall to identify factors that are not the site itself, is concerned about the competitiveness of the industry, focusing on the analysis of the industry's relatively good performance of several sites, analysis of their collection, site structure, distribution and quality of the chain and other related data, so as to carry out a new SEO strategy and to go beyond.

　　Third, search engine algorithm change

If it is not the reason for the site itself, the industry is not particularly competitive, then there is a possible search engine algorithm has a slight change. Give an example: A station of a target keyword in the search engine ranking is the 9th place, when the Baidu adjusted (such as in the search results of the keyword in the introduction of Baidu Box Search), Baidu's own products will occupy a home page position, so your ranking can only row to the 11th place.

When the search engine algorithm because of the change in the site's keyword rankings drop, this time we should cater to this change, and try to do their own station to do the best and a certain degree of transcendence.

The reasons for the ups and downs of the site are certainly more than three, there will be some other factors, but these three types of factors, should be able to include most of the reasons. Other temporarily has not thought, welcome everybody to add. Article by the Webmaster Bar feeds, reprinted please specify http://www.wzhan.net thank you!