Webmaster Benefits: Site content set sweep code to see after the tour!

Recently, a call "eight pictures" platform of the rise, in the webmaster community caused a small waves. At the same time, also inspired the vast number of webmasters on the site's existing business model and flow of the method, resulting in a new positioning and thinking. The twists and turns, suddenly found that their own website can also "so play"!

As we all know, a lot of content-based Web sites, are faced with traffic, some gas, but can not become the dilemma.

Once upon a while, the only channel for website traffic to become active is almost advertising. Hang the ad on the website and let the user click. That is, in this period, all kinds of advertising alliances everywhere, webmasters in order to raise revenue, on the site is full of ads. Some even at the expense of user experience, a large number of pop-window ads, floating ads, induced clicks and downloads, are hoping to the site's traffic, as much as possible into cash.

Later, there is a membership system, the content of the site has made certain restrictions. Register the website become a member, collect the member fee, can have more permission to browse the content of the website. Including now the major video sites, still use this mode, register to recharge, to watch the VIP movie.

However, even with these two methods of transformation, the situation of small and medium-sized webmaster is still not optimistic. In particular, personal websites, inputs and outputs, are completely disproportionate. Especially for those who have some traffic, but the traffic is not particularly many sites, through advertising monetization, revenue is very limited. And with the popularity of the Internet, the user's ability to distinguish more and more strong, resulting in ads will rarely be clicked. And the use of membership system, it requires users to register and login, the steps are very cumbersome, for the stickiness of the site, the member conversion rate is very limited.

So, what kind of realizable technique is really efficient and concise?

Now there is an answer: do high-quality content, let netizens users directly pay for content.

This is difficult to imagine in the past, for the following two points:

Netizens are reluctant to pay directly to the website. They will think, I have paid the net fee, the last website to spend money? There will be resistance in the heart. In fact, they do not know, pay the net fee are owned by telecommunications operators, do the site can not get a penny.

Payment on the internet is inconvenient. In the past, direct bank transfer is very inconvenient, even after the online banking payment, the steps are very cumbersome, most users will not operate, more security concerns, which led to a lot of users deterred.

Due to these two reasons, the monetization method that directly pays for the content is almost impossible to achieve in the past. However, the times in the development, the way of life is also changing, the emergence and development of mobile scanning code payment, making virtual payment becomes very fast. Now the big video website adopts the member system to watch the movie, also shows the Netizen user to the Internet station to pay more and more high acceptance. Therefore, the content of the website to pay for the change of the mode of browsing, it seems to have ushered in its own era.

Moreover, the recent emergence of some new platforms has made it very convenient for this model to become operational.

Take the eight picture (www.8tupian.com) platform as an example,

Through this platform, the webmaster can contain high-quality content of the Web address, hidden in a picture behind, the picture has two-dimensional code, the user after the mobile phone sweep code to reward, to jump in the past to see.

This is the backend interface of the platform:

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You can use the Web image address generated by this platform to replace links to site content.

So, the process of the past is this:

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And now it's time to create a new process:

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Plainly, is to use a two-dimensional code of the network image to do a interception, you do not sweep the code to pay, I will not let you past. It is like watching a movie on a movie website, the past is to click on the "Watch" button, jump directly to the view of the page, now is clicked, jump to a network image with two-dimensional code, the picture may be about this movie and some introduction, then the user scan code after payment, refresh can jump to the real view of the page.

This kind of direct content to pay reward mode, do not need users to register and login. Scan code directly with mobile phone, suitable for some high-quality content, but user loyalty is not too high for small and medium-sized websites.

The three modes of website traffic monetization are as follows:

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Website has always been an essential part of the Internet ecosystem. Some people say that its high-speed development period has gone, a person casually make a website can easily make money the era is gone. In fact, the law of the development of all things in the world is so. In a new industry, the birth of a new field, is a blue sea, fast access to the people, happy rodeo a cheer. A lot of development in a short time, the end of the industry reached saturation, there was a bubble, and then began to eliminate, a batch of pioneers have fallen, finally after a long market selection, survival of the fittest, the industry will gradually return to calm. Like all other existing industries, into the normal smooth development of the track. Many people in the early stage of the development of the site Robin Hood era, made the first barrel of gold, but may not persist to the end.

Then, when the industry finally into a smooth development period, the cake is basically carved up by the big guy, every subdivision of the field has been occupied, is there no chance for the later? The answer, of course, is no. Every time, any industry, opportunities have always existed. including making websites. Because the times in progress, the history of the wheel is rolling forward, new models of new ideas continue to emerge, as long as there is innovation, there is high-quality content, at any time, have the opportunity.

Just like this new mode of sweep code, for website traffic monetization, concise and effective, may be able to open the small and medium-sized website era of the next chapter.

Source: lu Songsong blog , Welcome to share, (qq/:13340454)

Original address: http://lusongsong.com/reed/8899.html

Webmaster Benefits: Site content set sweep code to see after the tour!