Webmaster Essential Tools Recommended search terms ranking

Good webmaster tools can always better improve the efficiency of the webmaster, especially now many webmaster most commonly used to promote the way are SEO. Some SEO-related webmaster tools, webmaster are always the most enthusiastic. Today to share with you this webmaster tools is closely related to SEO work, I believe that will become the most love of SEO workers.

　　2 years ago, I thought of this webmaster tool.

Baidu statistics for the first time to see "Search Word ranking" webmaster tools, let me quite feel. Because in 09, there was a cool news of the old colleagues to find me out to eat and chat. He is a technical background, ready to start his own business, want to do a set of SEO tools. Know that I also involved in this aspect of the work, so I do user survey, know what to do SEO personnel in the end what kind of webmaster tools, but not on the market.

At that time I do from the point of view of their usual SEO to consider the user needs, as a SEO workers, every day to open the computer the first thing is what? Others I do not know, I do SEO work, the first thing every day is to query the usual optimization of several search terms of the ranking situation, Believe that this is all SEO work every day the most concerned about things. Because there is no better search Word ranking query tool, at that time are artificial one in Baidu input search, see row in the first several pages. Especially in the cool news full-time SEO, I will also get a form, record the ranking of the word search every day. And then optimized search term is particularly many, every morning query search word ranking, it will take a lot of time.

So I told my old colleague, if there was a tool, I could fill in the search terms I wanted to focus on. Then every day to open this tool, you can know at a glance, I would like to optimize the current ranking of all search terms, is the rise or fall. I think this function, for all SEO workers are very practical. Not that this function has a lot of cow B, but can greatly reduce the SEO workers some of the work time, thereby improving the efficiency.

It is a pity that after I made this suggestion with this colleague, I did not see him develop it later. Perhaps such a function, some do SEO professional company in-house early development. But I have never seen this kind of SEO tool published online, until today, when I introduced the "Search Word ranking" tool, history changed. In fact, I have been very confused, this function is not very difficult? Why does the Baidu statistics launch this function before, there is no other webmaster tools to achieve it?

May have a friend said that there are some so-called Baidu search word, Google search Word query tool. But the operation is very cumbersome, need to enter every time to query the search terms and URLs. And most of the time can only query a word, the efficiency is very low, rather than use that inefficient webmaster tools, but also faster than their own manual query.

　Introduction to the "Search Word ranking" tool feature

Just said the next 2 years ago the story, now go to the topic, with you introduce the "Search Word ranking" tool. Talk about your own experience of using this tool.

The function of "search term ranking" is exactly the same as what I imagined 2 years ago. As long as the use of Baidu statistics, input search terms, you can manage your site daily search word ranking situation.

Figure: 28 Push as an example, every day to pay attention to the search word ranking

Baidu Statistics now provide the right to be able to pay attention to the top 10 search terms. This observation number should already be able to meet the needs of most Web sites. For example, 28 push, the most concern is actually "network promotion", "Network Marketing", "website promotion" these words. The above figure can be understood at a glance, the 3 words in the last few days ranking situation, is to rise or fall.

Because the website installed Baidu statistics, so also on the left to understand these search terms, come over the "number of visitors", "Browse volume", "Bounce rate", "average access time" and so on. Flat and can also use the form of graphs, these data for a few days to show the changes, so as to give webmaster more reference.

Legend: Understanding the search terms of concern recent days of Baidu index changes

At the same time, can also show the average visit time of visitors, can be analyzed by which search word in the user conversion rate is higher, so that keyword optimization strategy at any time to adjust.

　　

Look at the above functions, I believe that every SEO workers will move it? Because practicality is real, can help us save a lot of time. Search Word ranking function through the analysis of some data, but also better help the webmaster to do SEO work well. Data analysis In my opinion has always been very important, want to do a good job of network promotion, we must do a good job of data analysis. This is why the 28 push for public Service training 2nd task is to train students data collection and analysis.

suggestions for the "Search Word ranking" feature

While observing the rankings of 10 search terms has been able to meet the needs of most sites, it is hoped to see more at the same time, such as expanding to 20. or set certain permissions, for some special users, can be particularly open. In particular, some large web sites need to observe the search word ranking, should be more than 10.

In addition because Baidu search engine strong, search word ranking in different regions ranked different. The ranking data of the current "search term ranking" function may be mainly targeted at the Beijing area. Hope that in the future can support to see more different areas of search terms rankings, so that the practicality of SEO workers will be even greater.

One of the biggest problems is that it seems that the search term does not support level 2 channels. For example my other website Go9go link platform, can only monitor to go9go.cn search Word ranking situation. Link.go9go.cn's search term rankings are not monitored. Feel this is also a very big regret. Hope that in the future can also support a domain name of multiple 2 domain name search Word ranking situation. After all, now a small scale of the site, will not only enable a separate domain name, there will be more than 2 domain names.

Today's share is here, originally this week to write something else, but do not know what to write. So we continue to introduce some excellent webmaster tools. Believe that such an article, for your readers friends, the practicality will be stronger.

2011-12-5

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/355.html (reprint please keep)