Webmaster want to know link marketing let spider love on your station

Rookie veteran webmaster should all know that the link is ranked the main determinants, the weight of the site link determines the depth of the site is crawling, but in the Webmaster awareness, the link becomes rampant and there is no quality, so that the original measure of the taste of the site standards. For the link building is never stop, the site to want long-term survival, can be achieved with uninterrupted high-quality link marketing.

Each operation of the site, webmaster will find the site for the corresponding outside the chain, these outside the chain on the site to what effect, spiders see these external connections will do what the reaction, the author to tell you how spiders are to use external links.

First: Crawling index, spiders to determine the index indexed content into the database, it can only crawl through the site page, or the site of the XML Map index, spiders to judge the original quality of the ability to low, the external high weight of the link will become your judge the main factor, Spiders do not include what it considers worthless content into the index library, a page link value, and become a decision whether to be included in the standard.

Second: To determine the crawling speed of spiders, search engines are called spiders, it is the main work of the day is crawling crawl content on the web, but it to climb from, and climb to where, for spiders crawling, Google indicates that spiders will be from the high PR value of the site to crawl, the higher the weight of the site is crawling the higher the chance, If your site can be a high weight of the site to get high-quality outside the chain, spiders will track the external links on the site, crawling to your site, even if your site weight is not high, but can also be taken as a priority to be crawled. At the same time, if a high weight of the site link to the new station, spiders will also give such a new station high weight.

Finally: The decision of the site rankings, external links like a vote on the site, the more votes to get the site, may be ranked higher, here the chain is not only the number of outside the chain, more important is the weight of the chain. As for the information Web site, a site outside the chain mostly from such as Sina, NetEase, Baidu News, such as these large portals, another site of the chain of most sources of garbage forum, for these two information sites, is certainly the first site ranking better, and through the link to the flow of marketing is also high quality.

High-quality link marketing can improve the crawling speed and frequency of the site, improve the index of the site, improve the ranking of the site, but here is the quality of the chain in the end what is the standard, in addition to the webmaster often said the relevance, authority, trust, etc.

First: Outside the chain of domain name restrictions, for spiders to judge the quality of the chain, and not only the number of chain, more is the source of the domain name of the chain, the source of the same domain name 100 links to the source of 100 different domain name links, although the source of the same site multiple links useful, but in the increase in number Spiders judge the source of this station's weight on the shelf. But if you are using a link in the form of anchor text, even the same domain name under the multiple links, will also give links to the site to take important weight, so the webmaster if limited to the resource constraints, but also want the high weight of the chain, you can anchor text link construction, improve the corresponding weight outside the chain.

Second: Anchor text appears in the relevance of the anchor text link although in the domain query when not see, but the site's keyword ranking construction is very important, with the webmaster to the anchor text understanding, more and more cheating methods appear, search engine on the weight of the anchor text to judge also gradually deepened, Spiders need to judge whether the anchor text is relevant by the following points, whether it is a suspicion of cheating: on the page from the anchor text of the recent links, whether to point closely related to high-quality sites, whether just to accumulate keywords appear anchor text, whether the anchor text is very fluent in the Web page, whether it is just a pile of links listed on the site; Anchor text linked to the overall content of the site is related to linked sites, the higher the relevance of the anchor text spider recognition of the higher the weight.

Third: The weight of the top-level domain name, different domain name may have the weight is not the same, such as. edu and. gov's domain name weight will be higher than the general, if the normal means of the method to obtain the corresponding link, the weight of nature is also very high. At the same time, for the same domain name, page on different pages, with the weight is inconsistent, a lot of high weight of the site, will be dedicated to set up a friend chain layout to gain more benefits, but the spider will generally give such a low weight of the page, does not mean that this page will certainly have the same weight as the top-level domain. Spiders will be based on the different pages on each site to give weight, but the garbage link accumulation of the page will never get high weight, and then get the outside chain is not considered to be high weight.

Part-time bar (http://www.jianzhi8.com) with the webmaster who know that the chain is the main factor in the rankings, but also and the major webmaster are the same, every day doing the work of the chain, I hope the webmaster can also and the author, the real understanding of the link marketing strategy, Know what kind of outside chain can transfer weight, can more transfer weight.