Webmaster on the reverse thinking of SEO

Do the site for nearly two years, from a bit of no understanding of optimization, have never heard of the ranking is how the webmaster, to the site included more than 30W,PR4, Baidu weight 4, a little better to understand the webmaster, more than a year, I really experienced a kind of process, today there is time, here to share with you. optimization, for a new webmaster, in the absence of similar "venture capital" such as the support of the big guy, may be a decision to survive or not the tool.

Once, from the construction station to the line, a few months of time, IP has been no more than 20, suddenly one day, heard that there are optimizations such a thing, suddenly marvel, there is such a thing can stabilize the increase in traffic, so hurriedly search for a variety of optimization companies ... The results may be the owners have experienced, here will not dwell on. I this person, love reverse thinking, listen to them optimize the company's introduction, a few months time, can do so cattle, these are all Baidu company open? Another search engine company's main profit is ranked ads, not so easy to let you do so quickly, with so many questions, I started on the internet, To find the answer, very fortunate to come to A5, the site, from above learned a lot of things.

There are a lot of webmaster friends, are complaining about their hard work, in order to give search engines to see, still worried about whether one day will be K station, to continue to study the search engine algorithm update, follow their rules to walk very tired, feeling is the search played in the palm.

Personally think: Each website is a search engine of a "product", the product itself is good or bad, the decision search engine will give priority to provide his users, to improve the search engine user experience. So the key to the site, but also in their own constantly improve the user experience goodwill, the development of the site is still in the hands of the user.

In fact, the time of more than a year, in my opinion, for search engines, all the search results are his "products", the "results of products" provided to users who use the search, choose which results to rely on the former to provide his users, directly determine the search engine user experience. I used to tell my colleagues that we actually do all kinds of work, finally, for our own user experience, for a simple example, if I as a user, I would like to search a suitable for my own agent of the wine products, or I want to know about a brand of wine, I hope to get a search results, Must be to help me understand the more detailed the better, how many degrees, how much money, how to taste, what kind of raw materials, what kind of technology, it is best to see the user who drank this product to share their real experience, and so on, such as I use Baidu, search out is the kind of simply rely on optimization skills to the front of the site, is not what I want, what kind of feeling I will be? Just like, walking on the road suddenly see a beautiful figure graceful, the mood immediately surging, trot forward hurriedly from the beauty side walk, look back, front but long Shiri ...

In fact, in my opinion, the search engine's various optimization principles are actually to each website, provide a good operation of the Web site guidance, the establishment of a rule, "persuading people to be good", for example, why the original information included in the rankings so well, collection categories of sites destined to be eliminated, the internet age is an information explosion of the era, The most frustrating thing is to choose, no matter which industry, the same nature of the site have many, choose which one, often want to find some information on the internet they want to spend a lot of time to a look, to open a search results site is this information, and point to open a, or the same text, waste the user's time, Also provide users with a very good sense of experience.

Want to be before the user.

As an example:

At present, the hot event---"Tsingtao Beer Festival" Every year this phase of the beer Festival Long Tail keyword search will increase, to bring the site very objective flow, our approach is not limited to a single news class information display, Gather all the information that people want to know about this beer festival into a topic for a concentrated presentation, perhaps the user will search for a "Tsingtao beer festival when" the long tail of the word, down to extend, there may be want to play, to visit, you may want to see the specific address, the introduction of beer festival, as well as the route to go, What's the weather like then, and so on (the following Map topic page display) These want before the user search, imagine, user experience will be better, Baidu will think that this is a "good product", the ranking of the site will naturally be relatively high. The two that are in the bottom of our project are the more relevant news information.

　　

Through the example above, it is not difficult to find that as a webmaster, I from beginning to end grasp the principle, not simply for search engines to do optimization, and search engine is not the control of our "dictator", but a good "mentor", if they do not have such a strict screening mechanism and principles, who also carefully to do the site?

Perhaps I am still in a slightly understand the stage of optimization, I hope you guide the criticism. Diving for many years, the first bubble, here also want to thank our colleagues, they are a bit of sweat, created today's website status, but also thank them for always supporting me, to recognize my judgment.

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