Webmaster self-knowledge: Website Head optimization Skills

The site's head optimization is the site to achieve keyword ranking of one of the main factors, want to use the site for the webmaster to bring good benefits, you need every webmaster friends carefully design the head of the site content, here I have some of the site's head optimization skills to share with you. Friendship reminder: Each novice webmaster friend head set to do our best, can not try also not greedy big.

first, the site's head composition

　　

Site Head: Composed of title, description, keyword.

1, Title: the title of the site, with the inherent high weight, is the site keyword ranking one of the determinants.

2, Description: The description of the website, is the introduction of the entire website, through description users can clearly understand the main content of the site, so that the user's browsing options, its impact on the keyword ranking after title.

3, Keyword: the site's keywords, from the current search engine attitude, it seems that the site keyword to the keyword ranking played a negligible role.

second, the site's head optimization skills

1, website title optimization skills

(1) Title keywords number: For the word number of keywords best in three or three or less, otherwise the weight is too dispersed will not give keyword good rankings, this is the cake principle, a cake three people is no one-third, if the cent of the people over so get the cake less.

(2) Title keyword selection: The choice of keywords to the site's industry for detailed analysis, as far as possible to avoid its sharpness, give full play to the concept of SEO optimization, choose the best keyword to set up, consider the key words of good performance, so that the webmaster through the smallest price for the best return.

(3) benefit type and brand title set: Because the title keyword order will have an impact on the keyword weight, the more the key words by the previous site to give the weight of the higher, to pay attention to site efficiency webmaster Friends set up the site is best to put the site keyword in the front, the brand word in the back (also can not set brand words , but Baidu has a preference for unique sites, preferably to set the brand word. Pay attention to the brand of the webmaster can be done in front of the brand words, keywords placed in the back of the brand words, so that can highlight the site brand, so that in the late web site to strengthen the process of reducing dependence on the search engine.

(4) Title key words between the symbol settings: Title of the key words available, _ separated, but I suggest the best use of English half-width comma for keyword separation, another: brand keywords between the best separation.

2, website description optimization Skills

Description role is very obvious, it is the Web site overview, played a role in the user, and the choice of users have an impact on the keyword ranking of the description optimization skills, is not to affect the user experience in the case to be as far as possible to describe the keyword, This is to promote keyword ranking has a certain role.

3, website keyword optimization skills

The impact of the site's keyword on keyword rankings is getting lighter, as shown in figure:

　　

In the above picture we did not see in the search engine guidance in the keyword, in fact, in Sina did not set keyword, visible its role is not title, description important, but the author suggested that the design of the heart to keyword, In order to promote the ranking of keywords, combined with the site column on the keyword to set up, preferably with the site's column keywords the same, for column optimization can refer to my website column optimization Skills chapter.

Summary: The head of the site there are a lot of settings, here do not do too much, this article only on the site title, description, keyword optimization skills to elaborate, the author reiterates: the ability for it, should not be try, should not be greedy, or not to achieve good optimization results. If this article is helpful to you please continue to pay attention to the author's article.

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