Webmaster should carefully import the anchor text inside the station

Website optimization is good or bad has external factors and internal factors, external factors including external anchor text and the construction of pure text is the exchange of links, internal factors include the construction of anchor text and the quality of the article. For internal factors, the webmaster seems to pay more attention to the "content for the king, outside the chain for the emperor" This two-point classic theory, but the construction of anchor text station is one of the important factors for the success of the site. So today I will share with you about their own experience, this is the author encountered problems.

　The importance of anchor text in the station

1, to a certain extent to improve the user experience

When a user browses a page, the content of the article may not be very useful to the user, this time the anchor text has played a guiding role, through the anchor text, the user will often faster and more accurate to find the information they need. So for sites that do not do site anchor text, when users do not find the things they need, their common action is to close the page, which also from the reverse side of the anchor text to verify the role of the user experience.

2, conducive to improving the collection of articles and the weight of the site

For search engines, the role of anchor text is to have a guiding role. Reasonable distribution of anchor text, will make search engine spiders faster crawling site directory, this and we often say that the bread crumbs navigation has the same, this is a kind of search engine friendly performance. On the other hand, the reasonable anchor text point will make the engine more accurate understanding of the content of the article to describe information, so that the long tail keyword rankings to promote, the weight of the site increased.

　The influence of unreasonable station anchor text on the website

SEO is a double-edged sword, this sentence is very classic. The construction of anchor text in the station can not be separated from this SEO rationale of the category. Unreasonable anchor text in the station will often make the weight of the site down, the key word ranking down, resulting in a decline in web traffic. Unreasonable station anchor text is often displayed in random add anchor text, resulting in site optimization over, search engine think it is cheating. The author's website is one example. After the bold conjecture, the author has further optimized the website anchor text.

From Google's K station and Baidu's down right, to the site by Google re-indexed and Baidu weight gradually recovered enough to see the reasonable construction station anchor text on the importance of the site optimization.

　　How to construct the anchor text in the station reasonably

Said so much, then as a webmaster how should we reasonably build the anchor text in the station? The author thinks that the reasonable anchor text should appear naturally, and it should be related to the content of the article highly. You do a weight loss site to the "computer" this word to point to an internal page this obviously does not conform to SEO optimization means. Do a certain station anchor text when we do not require full compliance with the title of this article, at least to achieve a complete correlation, such anchor text to better serve the user, better increase the weight of the site.

Some of the above is the author's personal experience, take out and share with you, may give some stationmaster bring some unexpected effect. This article by the search sentence Nets http://www.movie521.com webmaster Editor, A5 Starting, reproduced please indicate the source, be grateful. Thanks again the A5 platform and the general stationmaster to this article support.