Webmasters all need to pay attention

1: Long tail effect: I believe everyone has heard of this. We have to take this opportunity to have a good talk! The concept of long tail effect was first proposed by Chris Anderson, editor-in-chief of Wired in October 2004, to describe the commercial and economic models of websites such as Amazon and Netflix, so far, there is no formal definition. SEO personnel are the most widely used people on websites. They are looking for some not-too-popular "secondary keywords". Don't underestimate these keywords, the traffic generated by a certain scale of "secondary keyword" may exceed the traffic generated by the "primary keyword". We should find another way in the main keyword market divided by some major portals, search for a keyword that is not so big as a competition. Stretch these keywords like a tail. The longer you pull, the more traffic you get. In addition to SEO, the long tail effect is also reflected in B2C, C2C, B2B, and other online merchants. In the fierce competition, search for unpopular products, find more points, and lengthen the tail to increase sales. Google is the most typical "long tail" company. Its growth process is to commercialize the "long tail" of advertisers and publishers. Amazon is another successful "long tail" company. A small number of bestsellers account for half of the total sales of thousands of commodity books in Amazon's online bookstore. While a large number of books in other departments sell less, but with their wide variety of books, accounting for the other half of total sales. EBay has created an unprecedented business model for buyers and sellers, allowing a large number of small businesses and individuals to sell small items through its platform, this creates an astonishing transaction volume and profit. Its success allows people to see that as long as their tails are dragged long enough, they will gather together into a tower and produce unexpected amazing results.

 

2: Wolf-deer effect: in group psychology, people refer to the phenomenon that groups and individuals are prosperous and vigorous due to appropriate conflicts and competition as the Wolf-deer effect. If a website lacks competition with other websites, it is difficult to find its own shortcomings. This is neither conducive to user experience nor to the development of the entire industry. If Baidu is always self-righteous, in the end, he was unlucky because the user did not buy his account! Strengthen the sense of competition, and discover more people and surpass others. Even if they do, you should look back at the gap between others and drink yourself!

3: Brand Effect: brand effect, as the name suggests, is the effect brought by the brand to the enterprise. It is a continuation of the enterprise value in the commercial society. In the current brand-pilot business model, the brand indicates the product positioning, business model, consumer group, and profit return. Brand effects can not be ignored in the website to take a good, easy to remember name is a step to success! The brand is an intangible fortune. In addition to its name, there are also future promotions. I don't want to mention it here. I believe everyone has heard that "this year's holiday is not a holiday, but only a platinum reception" is an advertisement bombing, remember you in the net name mind. This is money!

4. bucket effect: in terms of management, there is a famous "Bucket Theory", which refers to the use of a bucket to hold water. If the wooden boards that make up the bucket are uneven, the capacity of the water that it can hold is not determined by the longest plank in the barrel, but by the shortest plank in the barrel, therefore, it is also called "short board effect ". The website is composed of other individuals, including domain names, programs, spaces, artists, and SEO ...... if you own a domain name of abc.com, but the program is unfriendly, the space is junk, and users do not buy your account, the slow space access speed also affects user browsing. This is the bucket effect! Every aspect of the coordinated development of websites should be paid attention to in order to avoid the "barrel effect"

5: Ant colony effect: the world of ant has always been a concern of anthropology and social scholars. Their organizational system and quick and flexible operation ability have always been a model for human learning. This proves the strength of the team. A good entrepreneurial team not only brings huge venture capital, but also brings an extremely easy and happy working environment, just like Ant seems tired forever! Imagine the strength of the team!

6: pinch effect: in management psychology, educational psychology, and other fields, it is called the pinch effect that people directly affect the difficulty of re-processing the first unhandled thing. The program BUG is the most important aspect of the program effect on the website. If a program developer or an open-source program on the Internet is eager to launch the program without beta testing or failing to detect the BUG in time, after going online, I found that there are still many bugs, which will bring a bad impression to visitors! To prevent the effect, try to "snap" The problem in the cradle! Make full preparations for launching the product!

7: comparison effect: a typical combination of external positive effects, a kind of fashionable consumer preferences, that is, to have a product that other consumers already possess. There are also a lot of such applications on websites. The most impressive applications are dating websites, voice chats, BBS, and SNS, because users usually purchase website value-added services in order to make the website a "leader", applying this kind of psychology can not only increase the number of users, but also make the website value-added points other than advertising fees!

8: waiting effect: "Waiting effect" changes in attitudes and behaviors due to people's waiting for something. This phenomenon is called waiting effect. There can be two different understandings of the wait effect on the website. The literal meaning is the speed of website login! Slow website visitors usually click the red small X. Another kind of understanding is suspense marketing in advertising, which leaves users with suspense, which can increase the user's return rate, which is the most widely used in online games, generally, you can see the advertisement "the number of months and the number of zones is about to be beta tested", so that you can increase your interest to achieve the effect of the advertisement.

 

9. Herd effect: "herd effect" is also called "herd psychology ". In economics, the "herd effect" is often used to describe the herd mentality of economic individuals. The flock of sheep is a very scattered organization. It is also a blind left-right collision when we are together. However, once one of the heads of sheep moves, other sheep will burst into a bid without thinking, there may be wolves or better grass not far away. Nowadays, many webmasters follow the same trend and have a very severe herd mentality. hao123 is red, and a large group of webmasters are flocking. SNS websites on campus are like Ant Financial, but there are not many successful websites! This is a serious "herd effect "!

10 fatigue blunt effect: in creative Psychology, people gradually lose their sensitivity to the content of a activity due to long-term fixation. This is called the fatigue blunt effect. The webmaster faces computers every day and a lot of code every day, so it is hard to think! Creativity will decrease. In this creative industry, how can webmasters lack creativity? Therefore, participating in outdoor sports is helpful for brain thinking!