As a seoer, we not only need to learn SEO skills, but also to understand the use of some search engines, these search instructions for ordinary users are almost useless, but seoer used to study the competitor's off-site optimization resources are very helpful. For this author in the specially compiled some of our SEO needs to use the search engine directive, share with you:
1. Site:
site: SEO is most familiar with the advanced search instructions (such as: site:www.szy1.com), used to search for a domain name of all the files indexed by the search engine, applicable to all search engines.
In addition, the site command can restrict search within a site, and site syntax limits the search to those sites to improve search efficiency.
Example: SEO optimization site:www.szy1.com
2. Domain:
The domain command can be used to find information related to a site or backlinks, the current directive is only applicable to Baidu, for example: in Baidu submitted search "domain:www.szy1.com", the results of the search for backlinks for www.szy1.com websites.
3. Link:
Query the site outside the chain of search instructions (for example: Link:www.szy1.com), this search command only applies to Google, on Baidu is not working.
4, Linkdomain:
Linkdomain: The directive only applies to Yahoo, returns is a domain name backlinks, Yahoo's backlink data is also more accurate, is the SEO staff to study the competitor external link situation one important tool.
For example search linkdomain:www.szy1.com-site:www.szy1.com get is Ma Haixiang blog external link, because-site: www.szy1.com has been removed from its own page, that is, internal links, the rest are external links.
5, Inurl:
inurl: The command is used to search the page where the query word appears in the URL, both Baidu and Google support the Inurl directive, and the Inurl command supports both Chinese and English.
For example, search: inurl: Search engine optimization, the result of the return is the URL contains "Search Engine optimization" page.
because keywords appear in the URL to the ranking has a certain effect, using inurl: Search can more accurately find competitors.
6, and
using and means that the two keywords are "with" the logical relationship, such as input keywords: "SEO and Network Marketing", will be found to include SEO and network marketing related sites.
7, or
with OR (|) Indicates that the two words are "or" of the logical relationship, such as input keywords: "SEO or Network Marketing", will be found to include SEO or Web marketing Web pages.
8, "|" Grammar
Use the a| B "To search" or include the word a, or the page containing word b ".
For example: you want to query "picture" or "photo" related materials, no two queries, as long as the "picture | photo" Search can be, Baidu will provide with "|" Before and after any word related information, and the most relevant pages ranked in the forefront.
9, double quotation mark ("")
Put the search term in double quotation marks (English half-width double quotation marks), representing the exact match search for a word, that is, the search results returned by the page contains all the words in double quotation marks, even the order must match exactly, currently, Baidu and Google support this directive, for example: Search "Network marketing self-learning network."
10, minus (-)
The minus sign is the search for a page that does not contain the words that follow the minus sign, which must be preceded by a space, a minus sign followed by a word that needs to be excluded.
at present, both Google and Baidu support this directive, for example: "Li Ming-seo" returned is to include "Li Ming" the word, but does not include the word "SEO" results.
11. Asterisk (*)
asterisk * is a common wildcard character, can also be used in search, currently, Baidu does not support the * number of search instructions.
For example, search in Google: Search * in which the * number represents any text, the results will not only include the "search Engine", but also contains the "searching", "search giant" and other content.
12, parentheses
use () can divide multiple keywords into a group, and make a priority query, for example: type "(seo+ network)" To search for information containing "SEO" and "network".
13, Space
in Baidu query, even if we use the symbol "and" or "+", as long as we in each keyword between the above, Baidu will be in a number of spaces separated by the words automatically add "+", to provide the information that meets all your query criteria, and the most relevant pages in the forefront.
14. Index Command
in the Keyword input box, enter "Index of MP3", select Enter search, get some pages, do not think this is some ordinary page, in fact, they are some MP3 site resources list, click Open it to see, how? Did all the resources take a close eye?
15. Inur Command
URL full name uniform Resource Locator, the Chinese translation of "Uniform Resource Locator" is the contents of the Address bar.
The use of the format is generally 3 forms: "Inurl:xxx", "inurl:xxx keyword" and "keyword inurl:xxx".
①, Inurl:xxx's role is to command the search engine to find the URL contains xxx page, for example: inurl:www.szy1.com
②, "inurl:xxx keyword" or "keyword inurl:xxx" the meaning of both, are required search engine results to meet the URL includes xxx and the page contains "keywords" two requirements.
Example: SEO inurl:www.szy1.com, which means that the body of the page contains "SEO", the URL has "www.szy1.com".
In general, the URL of any site is not arbitrarily set, have been a lot of worry, there is a certain intention, many places, url links and the content of the Web page is closely related, so you can use this correlation, to narrow the scope, quickly and accurately find the required information.
16, Intitle:
intitle: The command returns a page with a keyword in the title of the page, currently, both Baidu and Google support the intitle directive.
files found using the intitle command are more accurate competition pages, if the keywords appear only in the page visible text, but not in the title, most of the situation is not optimized for keywords, so it is not a strong competitor.
intitle Command-Indicates that the following word is restricted to the page title range
For example, to find a Star profile page, generally, the title of the Star profile page, usually the name of the star, and on the page, there will be "name", "height" and other words appear.
17. Info:
submitting a Info:url will display some information about the site that needs to be queried.
18, Inanchor:
Inanchor: The result of the instruction return is the import link anchor text contains the search term page, at present, Baidu temporarily does not support Inanchor.
when we use Inanchor to submit a query, Google restricts the results to those pages that contain query keywords in the page anchor link.
For example, in Google search: "Inanchor: Click here" to return the results of the page itself does not necessarily contain "click here" of the four words, but point to these pages of the link anchor text appears in the "Click here" the four words.
For example: "Restaurants Inanchor:gourmet", submit this query, Google will query those in anchor information contains the keyword "restaurants" and the Keyword "gourmet" page.
This kind of instruction can be used to find the competitor of a keyword, and these competitors often do SEO, research competitor page has what external link, can find many link resources.
19, filetype:
The filetype command restricts the file type of the Search object, followed by the document format, such as PDF, DOC, XLS, and so on.
when we include the filetype: extension in the query, Google restricts the query results to only the pages of a particular file type.
used to search for specific file formats, currently, Google and Baidu support filetype directives, such as search: "SEO optimization filetype:pdf", the search is returned to include "SEO optimization" the keyword of all the PDF files, Other available file type format queries include doc, TXT, ppt, xls, RTF, SWF, PS, and more.
20, Allinanchor:
Anchor is a descriptive text that indicates that the link may jump to another page or jump to a different place in the current page, when we submit a query with Allinanchor, Google will limit search results to those pages that contain all of our query keywords in anchor text.
For example: "Allinanchor:best museums Sydney", submit this query, Google will only return in the page anchor description text contains the keyword "best" "museums" and "Sydney" of the web.
21, Allintext:
when we submit a query with Allintext, Google restricts the search results to only the pages in the body of the page that contain all of our query keywords.
For example: "Allintext:travel packing List", submit this query, Google will only return on a page containing three keywords "travel" "Packing" and "list" of the page.
22, Allintitle:
Allintitle: Search Returns a file with multiple sets of keywords in the page title, and when we submit a query with Allintitle, Google restricts the search results to only those pages that contain all of our query keywords in the page title.
For example: "Allintitle:detect plagiarism", submit this query, Google will only return in the page title contains the "Detect" and "plagiarism" the two keywords of the page.
and Intitle:seo intitle: Search engine Optimization Returns a page that contains both "SEO" and "Search engine optimization" in the title.
23, Allinurl:
similar to Allintitle: Allinurl:seo search engine optimization is equivalent to: Inurl:seo inurl: Search engine Optimization.
when we submit a query with Allinurl, Google restricts search results to only those pages that contain all of our query keywords in the URL (URL).
For example: "ALLINURL:HUANLJ VIP", submit this query, Google will only return in the URL contains the keyword "Mahaixiang" and "SEO" page, like www.szy1.com/vip/up/ and other web pages.
24, Author:
when we use author to query, Google will limit the return results are only those in the Google Forum, contains a specific author's news article, where the author name can be the full name, or can be a part or email address.
For example: "Children Author:john Author:doe" or "children Author:[email protected]" The return result will be written by John Doe or [email protected]. About articles that contain keyword children.
25, Bphonebook:
when querying with Bphonebook, the returned results will be those of business phone information.
26. Cache:
submitting Cache:url,google Displays the snapshot information for the current page, replacing the current information on the page.
For example: "Cache:com", submit this query, Google will return all crawled Web page snapshot information about [url], in the page snapshot information displayed, Google will highlight the query keyword (between the cache: and URL can not have spaces).
27, DataRange:
when we use DataRange to query, Google will limit the results of the query for a specific period of time, this time relative to the site, according to the site is Google included in the time calculated.
For example: "Geri Halliwell" "Spice Girls" daterange:2450958-2450968, where the time and date format is based on the Julian Day of astronomy (this search syntax is not recommended by Google, Because it will return some inexplicable things).
28, define:
when we query with define, Google returns the mesh that contains the definition of the query keyword.
For example: "Define:blog", this query will return the definition of the blog.
29. Group:
When we use group queries, Google restricts our forum query results to just a few fixed groups of forums or news articles for certain topic groups.
For example: "Sleep group:misc.kids.moderated", submit this query, Google will only return in the user group misc.kids.moderated contains the query keyword "Sleep" article.
30, Related:
Related: The directive applies only to Google, and the result is a page that is associated with a site.
For example, search Related:www.szy1.com We can get the other pages that Google believes are relevant to the web marketing self-learning network.
What this association refers to is that Google has not explicitly stated that it refers to a site with a common external link.
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reasonable use of these search grammar instructions, not only enables us to better understand our own website data and analysis of competitor's website, but also can help us to find the data and information we need quickly on the Internet, but most of the search command syntax has its own use format, I hope we can use it correctly.
30 Search engine commands commonly used by webmasters to share