A complete set of webpage color schemes and methods, which have been collected from the Internet, will be added one after another. If you have any good options, please follow up ......
Doudou Cat's website also has a comprehensive color article. We suggest you check it out. Web site: http://color.ddcat.net
Existing color posts in the Forum (only find the best posts) Click to open
Golden division of webpage color
As we all know, there is a golden split point in mathematics-0.618. It is said that the proportion is the most aesthetic, from the eyebrows to the high-rise buildings, from art to painting can not be left, so it is called "magic" golden split point. At the same time, people have done a lot of research on it, and the research results are even more "amazing. However, I am a real-person, and I will not talk about "magic". Let's take a look at how to use it to "magic" solve my problem-Golden division of webpage color.
The prawns who have made homepage know that the background and foreground font colors of webpages are troublesome. If the combination of background color and font color is unreasonable, the webpage effect will be greatly reduced. If the contrast between the background color and the font color is too large, it will be too dazzling; if the contrast is too small, it will make the webpage style too dull. It is really troublesome to achieve the best color. You need to customize the settings-> View results-> not suitable-> Start from scratch ......,
At last, we found that most of our precious time was spent on it. But don't worry. With my "golden division of web page color", you can save a lot of time. Don't fight! Don't fight! I'm about to get started ...... ......).
The basic principle of the Golden splitting method is as follows: Adjust the color contrast (background and foreground) to a position near the ratio of 0.618. Next, I will take FrontPage 2000 as an example to explain how to implement dynamic routing? /P>
1. Select the background color(Remember the brightness value of the color ). Right-click FrontPage 2000 and choose "webpage properties". In the displayed "webpage properties" dialog box, select the "background" unit (or "background" option under the "format" menu ), select any background color you want in the background color option, and then confirm (in this example, select olive green RGB: 0,128, 0 brightness: 60 ).
2. Select the foreground color.Select format> font, and select "other colors" from the font color ". In the displayed color dialog box, select "Custom" to bring up the windows standard color dialog box ():
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3. Calculate the brightness value.If the brightness of the background color is 0-92, the brightness in the preceding dialog box is determined to X + 148; if between 148-240, it is set to X-148. Then choose any color that you think matches properly (the brightness value remains unchanged) as the foreground color. The principle is as follows: the maximum brightness is 240, and the Golden split value is 240 × 0. 618 ≈ 148, that is, the Brightness Difference of 148 is the best contrast, so the selected foreground color and the background color brightness value are at least between 0-92 or 148-240, other brightness values are not selected (it is strongly recommended ).
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Top-level color dictionary for web pages to cultivate your color sense 1
When planning a correct color scheme, you must have a judgment standard.
Web designers need to think twice about how to plan a website, and they also need to think twice when deciding on the webpage color scheme. In order to get better planning advice, the organizer should not only conduct group discussions with the partners repeatedly, but also find some successful sites with similar styles for technical analysis, A large site consists of several or even dozens of links and hundreds of thousands of webpages of different styles. Therefore, a rational hierarchy chart should be drawn as needed.
If you decide the final color scheme based on the designer's feeling in the planning of a site's color scheme, there will be very few chances of success, and even if you succeed once, it cannot guarantee that the next operation will be successful. Furthermore, good suggestions from a designer cannot be used to persuade other members in the team without any justification. Radish and cabbage have their own advantages. If every member of the team insists on advocating their own opinions, then this team will accomplish nothing.
Of course, the feeling is the soul of a designer, and a designer without feeling is like a body without soul. However, simply by feeling, we cannot get good results. If a good design is like adding an unknown, then this unknown should be a scientific and reasonable theoretical system that can be used to persuade others.
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Top-level color dictionary for web pages to cultivate your color sense 2
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Webpage Design-ten webpage color schemes
The use of colors plays a key role in the production of web pages. Many websites have never forgotten the use of their successful colors. However, for those who have just begun to learn how to make webpages, it is often difficult to control the color matching of webpages. In addition to learning various color theories and methods, I believe that learning more about the use of color methods for some famous websites can play a multiplier role for us to make beautiful web pages. Therefore, I have summarized the color matching methods for some famous websites. These methods allow us to learn less and avoid detours, and quickly improve our webpage production level.
I. webpage Color Principle and symbolic meaning
The color of all our web pages is displayed in HTML in English or hexadecimal notation (for example, #000000 is black ). Different colors have different meanings and give people a variety of feelings and associations.
RED: enthusiasm, unrestrained, Joy, solemn
Yellow: Noble, rich, brilliant, lively
Black: serious, night, calm
White: pure, simple, clean
Blue: sky, refreshing, technology
Green: plants, life, and life
Gray: solemn, calm
Purple: Romantic, rich
BROWN: Earth, Magnolia
Ii. webpage color usage Style
Different websites have different styles and colors. Website colors can be divided into several types:
1. Company colors
In the current enterprise, the company's CI image is particularly important, each company's cidesign must have a standard color. For example, the dominant color of Sina is between light yellow and dark yellow. At the same time, the colors used for image promotion, posters, and advertisements are the same as those of the website. For example, the dominant colors of Guofu Investment Company are C: 100%, M: 60%, Y: 0%, and K: 0%. Such colors appear natural and profound on the website.
2. Style colors
Many websites use colors based on the company's style. For example, Haier uses a neutral green color, that is, it is full of vigor and vitality without losing its own innovation spirit. Female websites use more pink, while large companies use more blue ...... These are all highlighting their own styles.
3. Habitual colors
Most of the colors of these websites are based on their personal interests. They are used mostly on personal websites, such as red, purple, and black, this kind of color is preferred for websites. Each person has his/her favorite color. Therefore, this type is called a habitual color.
3. Ten colors for Design
I will introduce ten websites with better color. You can learn from them to cultivate their sensitivity to color and their unique aesthetic ability.
1) This is a large NBA website. We often see this type of website with a white background, but this website uses gray-black RGB (333333, 48/#) (The following colors are represented by RGB ), the article title is in RGB color (203,201,153/# cccc99), and the menu uses RGB color (112,119,112/#707770 ). Such a color scheme can show unique personality without losing the elegance of large websites. 1
2) The following is a comprehensive entertainment website Ugo. Its color scheme is that the background color is black RGB (, 0) nested RGB (, 82 ), the font is white RGB (255,255,255) and the menu is RGB (77,114,159 ). Although this is dominated by black and blue, it is filled with interactive colors and youthful atmosphere with beautiful pictures. 2.
3) the following website is a well-known Microsoft company website. Microsoft not only performs well in software, but also produces world-class Web pages. Each of his webpages is a sample. From the web page, we can see the style, style, and strength of Microsoft. The background color is blue RGB (0,151,254), the menu is black RGB (200,200,200, 11), the menu is gray RGB (), the font is black RGB (, 0), 3.
4) The website we are introducing is relatively simple, but her colors are also ingenious. Now let's take a look at the white RGB (255,255,255) as a whole ), the secondary colors are RGB (79,88, 95), the menus are RGB (111, 64) and RGB (,) fonts use RGB (, 91 ). Although simple, color matching is very scientific and reasonable. 4
5) the following websites are highlighted in yellow, which reflects the company's personality. Now let's take a look at her colors. The main color is yellow RGB (255,199, 48/# ffc730), the secondary color is RGB (49,102, 46), the font is brown RGB (153,103, 0 ), matching abstract images in the middle is full of personality but not monotonous. 5
6) if used properly, orange is a very useful color on the web page. The following website is a very famous example. The main color is RGB (255,151, 0), the secondary color is RGB (255,103, 4), and the menu RGB is (252,200, 0 ). The font uses black RGB values (0, 0, 0 ). This color scheme seems to be more avant-garde, with a strong color and strong deterrent. 6
7) fresh red is also a highly appealing color. If it is not properly matched, it may make the website have no style or characteristics. The following website is a website with good red color. Let's take a look at his colors. The main color used by the speaker is RGB (213,229,167, 9, 0), with an abstract image. The text uses RGB (), which looks beautiful and unique without losing its uniqueness, while the atmosphere does not matter. 7
8) the colors described below are not frequently used when we make webpages. If you use them on your webpage, they will certainly give you a fresh feel. The main color is RGB (144,151, 97). The secondary color is RGB (173,168,112). The side is black RGB (, 0) and the font is black RGB (, 0 ). Such a combination looks unique, the color is harmonious and solemn. 8
9) the following design is more simplified, but the use of color makes the web page not dull, but makes people feel a strong life and family atmosphere, so that people are in the beauty and love. The subject consists of two colors: RGB (239,200,161) and RGB (201,254,200 ). This is simple, but it is lifelike and jumps online. 9
10) the example below is to prove the truth that, as long as you have enough imagination, you can design beautiful web pages. Currently, it is very popular on the Internet that the combination of web pages should not exceed four main colors, otherwise there will be a sense of disorder. The following website is far more than three colors, but she is still beautiful. Therefore, color control is important. The menu in the example below uses seven colors, but the webpage we see is not messy. On the contrary, I feel very creative. 10
The color matching of web design requires constant exploration and constant innovation in practice. studying other people's advanced methods and experience can quickly improve our production level.
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The mysteries of website color are exposed
Once I made full effort to design a set of eye-catching color combinations for my website? Or why do the websites of banks, company numbers, or financial institutions always use blue lines? So you have come to the right place. Although most website developers know the color disks used by the network and the 16-digit System for computing colors, the principle behind the colorics and effective color combinations is still ignorant.
Color itself has been a hard nut to crack for centuries. For example, Socrates once assumed that the source of "fire" was the color produced by the combination of the eyes with the whiteness of the object. Afterwards, Newton explored the relationship between light and color. After many scientific studies, he finally confirmed the absolute relationship between light waves and Color Sensing in the 20th century.
Today, Research Information on color reconciliation and tonality directly affects artists, designers, and advertising AE personnel. This Guide on color theory aims to explore how to use color effectively on websites. It also provides many color blending techniques that allow you to use color to control website design.
Colorology
We can see that colors interact with each other by three elements: light sources, Reflection Properties of objects, and how the human retina and brain visual cortex process light waves. No matter which media material we use for our work-painting, printing, or networking-we have to rely on the above process to use colors effectively.
Color arrangement-rainbow
At the end of the 17th century, Newton proved that color does not exist in the object itself, but is the result of the action of light. As long as we combine the long and short optical waves on the visual spectrum, we can form a white light. The wavelengths of these visible light correspond to seven different colors: red, orange, yellow, green, blue, ingoing, and purple.
The visible spectrum isolated by Newton in the experiment is actually a small part of all the electromagnetic spectra. The whole spectral range is divided into short frequency and long wave areas (such as Radio Frequency Modulation) to high-frequency and short-wave areas (for example, X-ray ). The area of the visible spectrum is between infrared and ultraviolet, And the wavelength is about 400nm (purple) to 700nm (red. Although Newton proved that these light waves are combined to form white light, they only need red, green, and blue light waves to generate white light.
Light Absorption and reflection
When a light wave is projected on an object, it transmits, absorbs, or reflects light waves of different parts. Depending on the characteristics of different objects and their atomic structures, it may reflect green light but absorb other wavelengths. At this time, people's retina and brain visual cortex will process this reflected light and then form the color we see.
When artists and designers copy colors to a canvas or paper, they simulate this process by absorbing light waves from a part of the paint and reflecting other light waves. For example, to generate green colors, we can use pigments that absorb red and blue waves. This process is the basis of the color pattern of all painting and printed media.
Everything depends on the eyes
Of course, whether reflected from an object or emitted from a light source itself, our ability to handle light waves Depends on the visual cortex of the retina and brain. There are three receivers (or cone cells) in the retina that respond to certain frequencies of light waves. Red cone cells can induce low-frequency wavelengths, while green cone cells respond to medium-frequency wavelengths, while blue cone cells respond to high-frequency wavelengths. The operations of these cone cells are not binary, but similar to channels, which can send stimuli to the visual cortex of the brain separately. After processing, they produce the colors we see.
In order to produce a specific color, artists/designers must increase or decrease the intensity of light waves, so that visual receivers in the body only reflect certain light waves. As for the principle of addition or subtraction, it depends on the material you use to express your work. Color mode and Color Management
There are usually two ways for the designer to deal with colors: 1. Add the color method to mix light waves of different colors to form white light; 2. Use paint to reduce light waves. The color plate and CMYK system used by traditional artists are both in the color reduction mode. On the website, we are faced with the projection of light, rather than the light reflected from the object. Therefore, we use the coloring method, which we call RGB.
Coloring Method
In nature, we see light waves that pass through the object reflection into our retina, but not only produce color in this way. For example, a stage lamp uses white light to pass through a colored filter to produce different colors. The computer screen also uses the method of Ray-casting, but the difference is that it produces light by letting the electronic light gun emit light to the screen containing phosphorus. These electronic light guns can emit three colors: Red, green, and blue. With these three colors, the computer screen can produce a complete spectrum. This is a well-known RGB color system.
In the RGB system, designers can also build a spectrum by mixing the three primary colors. If two primary colors are mixed, three primary colors are generated: Green, foreign red, and yellow. As mentioned above, adding the three primary colors of light together can make white light. Therefore, if an RGB value is 255,255,255, It is white. If the light of the three primary colors (RGB: 0, 0) is completely removed, black is generated.
Color Reduction Method
The opposite of the RGB mode is the CMYK mode, that is, the color is generated by reducing the light wave. Because the color of an object comes from the reflected light waves, this system uses the primary colors to absorb the red, green, or blue light of the object. For example, if you reduce the red light, the excess green wave and blue wave will generate blue. Colors used to remove red light, reflect green, and blue light will show blue. In the same way, print designers will use foreign red to absorb a portion of the green light, and use the yellow light to absorb a portion of the blue light.
In this way, we can clearly know that the primary color used in cymk mode is the secondary color in RGB mode, and vice versa. In addition, if Red, green, and blue light are mixed together to form a white light, the blue, foreign red, and yellow colors will be mixed together to produce black, because the light waves of the three primary colors will be absorbed by the pigments. However, due to the limitations of the pigment and printing systems, the mixed blue, magenta, and yellow colors cannot completely absorb all the light waves. Therefore, you must add a black color to complete the operation. Therefore, the K element in CMYK is generated.
Color Management
Because of these two different ways of copying colors, it is a headache for a designer to create digital and printed images at the same time. In addition to the difficulty between the corresponding coloring method and the fading method, the range of colors available for RGB and CMYK is quite different. Therefore, for cross-media designers, having a Color Management System that converts colors based on output devices can reduce headaches. The color management system can be included in the operating system and some application software.
Color blending
One of the biggest challenges of visual design is to find effective colors and make the colors more monotonous and exaggerated. To learn about the relationship between color balances, you can start with learning about color rings. The color ring shows all possible colors in a certain color mode.
Each color pattern contains a set of primary colors, which are then mixed to produce different colors. In traditional color learning, the three primary colors refer to blue, red, and yellow, while in RGB color mode, the three primary colors refer to red, green, and blue. Any combination of two colors produces a set of colors. The three colors are generated by mixing the primary and secondary colors, or by mixing the two primary colors. We use a color ring to present the logic of the color. You can see from the figure below that the RGB Color Ring is very different from the color ring used by traditional artists.
Same color tone: a single color, with different shades, tones, and brightness.
Approximate tone and: use adjacent colors or colors that are very close to the color ring to reconcile.
Complementary colors: Use two relative colors on the Color Ring to reconcile. Such a combination of colors can usually provide the maximum contrast feeling, but if you use it too much, it will be exaggerated.
Contrast color blending: Use a color, plus the two colors next to its complementary colors to reconcile. The Contrast tone can provide a softer contrast than the complementary colors.
Triangle harmonic: use the color ring with three equal-distance colors.
Dual complementary harmonic: two sets of complementary colors (four colors in total) are used.
When exploring color blending, it is usually best to start with a solid color, and then try rendering, tones, and brightness to varying degrees. Then you can use the Web simulation diagram to test the visual effects of a combination of colors. Remember, the importance of comparison is not just designed to attract people; it may also help or impede the reading of the website.
Meaning of colors
When we examine the scientific nature of color and aesthetic considerations of color harmony, we find that our senses play an important role in color application. In addition to sensory reactions, identification, and color, there is a deeper aspect of human reactions to color. Color can trigger strong physiological/psychological resonance, whether positive or negative. When you select a color combination, make sure that the selected color can cause an appropriate echo.
Physiological Response of colors
Although there is no direct evidence that color can trigger a specific reaction, studies show that some colors can indeed cause some physiological reactions. For example, red is a very exciting color, which often results in faster heartbeat and shortness of breath. Therefore, red is very suitable for attention and emphasis, but it may appear too strong when used in the background color. In the same place, yellow can also attract attention, but because of its strong reflection, it is easy to cause eye fatigue and discomfort. On the other hand, blue has a relaxed effect on the nervous system, and some studies have shown that blue-colored backgrounds can increase productivity. However, if your product is related to food, do not use blue as the background color, because blue can suppress appetite.
Symbol of color
The symbolic meaning of color is sometimes related to things in nature. For example, the associations between the colors of the sky and the sun are connected to the world. However, most of the color meanings are related to national culture, such as politics, religion, myth, or social structure. These factors may differ with the region over time. If you design a website for a foreign region, you must be careful. The same color may have different effects in different cultures. In addition, most colors have positive and negative associations at the same time. You can use the quality and saturation of colors, or use a mixture of two colors to emphasize a special meaning.
Generally, in western culture, the meaning of color is as follows:
RED: enthusiasm, romance, flame, violence, aggression. In many cultures, red represents a stop signal, which is used to warn or forbid certain actions.
Purple: creation, mystery, loyalty, mystery, rare. Purple is related to death in some cultures.
Blue: Loyal, secure, conservative, quiet, indifferent, and sad.
Green: Nature, stability, growth, jealousy. In North American culture, green represents "behavior", which is related to environmental awareness and is often linked to financial aspects.
Yellow: bright, shining, disease, weak.
Black: ability, exquisite, modern, dead, pathological, evil.
White: pure, naive, clean, truth, peace, cold, poor. White also represents the color of death in Chinese culture.
Select the most appropriate color combination
Selecting the right color for a website is not an easy task. Many companies also hire professional consultants to make their color combinations match and strengthen the overall brand image. However, if you already have a color tone and know what kind of reaction some colors may cause, you just need to develop effective color combinations according to your method. Before you start to look for the corresponding color, you must be clear about the message and target that your website wants to convey. Once you understand the information you want to convey, you can start to color your work. In the process, you inevitably need to constantly test the mixed color, this is a very creative process. Don't be afraid to use bold color combinations, but before you make your product public, remember to go through a full test!
Color usage tips and pointers
1. Understand the information and brand of your website. Select the color to enhance these messages. For example, if you are designing a financial institution that emphasizes stability, you need to choose a cold, soft color, such as blue, gray, or green. Under such circumstances, if you use warm or lively colors, the website brand may be damaged.
2. Learn about your reader group. Cultural differences may cause unexpected responses to colors. At the same time, different regions and different ages have different color reactions. Young people generally prefer saturated colors, but such colors do not interest high ages.
3. Do not use too many colors. In addition to black and white, it is enough to select four to five colors. Too many colors can lead to confusion and draw the reader's attention.
4. Use contrast colors in the reading section. The color is too close to produce enough contrast effects, which may also affect the reading of the audience. The best reading effect is for white and black characters.
5. Use gray scale for test and comparison. When you are dealing with colors other than black, white, and gray, it is sometimes difficult to determine the relative value of each color. To ensure that your color disk can provide sufficient comparisons, you can build a simulation website and convert it to grayscale.
6. Pay attention to timeliness when selecting colors. The same color is easily filled with the entire market, and consumers are quickly numb to pop colors. However, from another perspective, you can use popular colors that have been around for decades to attract nostalgia.
7. When selecting a color disk, consider the functional color. Do not forget to create functional colors, such as titles and hyperlinks, for key information.
8. Pay attention to the website color difference. Every website developer knows that even general network colors are different across platforms. Remember to correct your GAMMA value and test your color disk on different job platforms.
The color of the web design concept and the soul of the website Style
Color is the first and most persistent factor to give visitors a website image. In fact, the website image is a very important part of the marketing process. Like the clothing of the same person, the structure of the information space also needs to be properly packaged. The content of a website is not only composed of texts, but also has an important position in the website.
To establish a website style, you can start from the following aspects:
Tone: whether it is lively or solemn, whether it is plain or brilliant. For example, the clevegrowers food website (figure 5) has a bright color. However, if you select plain colors, it may not reflect the anger of fruits and vegetables. The color of the North American crafts website (figure 4) is dominated by theme, highlighting the elegance of handicrafts.
Picture: whether it is realistic or freehand, whether it is professional or popular, whether it is for children or adults.
Simplicity: whether it is concise or fancy. Websites of different nature may be different in this regard. Art websites, for example, will tirelessly use various techniques to demonstrate their creativity.
Next, we will select several English websites for color and site style analysis:
1. Lipton tea supplier http://www.LiptonT.com/
Lipton is a brand with a long history. We usually use Lipton black tea and Lipton ice tea as their products. This enterprise site highlights not the long history of Lipton, but its rich product lines, tea history and human health information.
The content of the site is organized around Lipton's product line. The product name, trademark, image, function, and application fields of Lipton are all at a Glance. Lipton ice tea is displayed on the left of the homepage through art photos. Therefore, the content of the product must be highlighted on the site.
Through the Lipton health center, visitors can obtain a large amount of tea-related information, allowing them to subconsciously accept Lipton's idea of focusing on consumer health. In fact, in the history of tea, visitors can learn about the long history of Lipton tea products, objectively stimulating the desire to consume.
In addition, the homepage of the site uses the yellow color commonly used by the Lipton brand, which not only expands the brand effect on the Internet, but also uniformly applies the overall image of the company, thus forming the enterprise Identification System (CIS).
2. Chinese porcelain http://www.arttiques.com/
The website uses white as the background to create a clean, delicate, and elegant atmosphere. At the same time, it forms a strong contrast with the colorful porcelain, making people feel the elegance and beauty of porcelain crafts. This color combination is a harmonious way to show colorful crafts.
3. Antique Imitation http://www.fineartrepro.com/
This website uses gray background as a foil and does not seem to highlight the ancient temperament that people generally understand, but it may be applicable to the traditional gray-white tone of medieval Europe. Because of the large differences between the Eastern and Western cultures, when designing websites that spread Chinese culture, you may prefer colors that reflect the classical oriental style.
4. North American arts and crafts exhibition Co., http://www.craftsamericashows.com/
From the page color selection of this website, we can feel the recognition of the crafts of the web designers. The color selection and color matching highlight the treasure of handicrafts. Blue, gray-white, grass-green, and pale yellow are commonly used handicrafts, forming consistent site style.
5. Food wholesalers http://clevegrowers.com/
On the homepage of the website, we first felt the vibrant scene. Various colorful vegetables gave fresh visual impact to viewers, which led to the desire to purchase. At the same time, it uses a light vegetable pattern as the background to publicize the company's main business and prolong sensory stimulation time.
From the analysis of the above websites, we can see that the following visual elements are indispensable from the perspective of creating an online image.
A visual image with good subject colors is reflected by coordinated colors. The color combination not only reflects aesthetic requirements, but also is a recognition signal that can be enhanced. Therefore, once the subject color is determined, it must maintain a certain degree of stability. This color is used to help the audience identify the website. For example, the Lipton website selects yellow as the main color, which is the main color in Lipton product packaging and plays a major role in identifying and enhancing the product information of the website. The logo should not only be placed in the most eye-catching position, but must always remain unchanged.
The subject image is the basis of web page design. The topic division and location arrangement of the relationship must also be reflected by the subject image. The subject graphics should also be relatively stable. Generally, one year is a cycle, and you can re-create the subject graphics. Because the changes in graphics can give people a fresh feeling.
In addition, Color plays an important role in the website image. We usually find that news websites are black and white, not only because this method has the lowest bandwidth requirements, more often, people are used to reading newspapers in this way. Therefore, in the subconscious, this color is the most efficient for conveying news to their minds. However, for other types of websites, we should not only use white. For example, the Lipton website mentioned above integrates colors into the company's overall enterprise identification, this greatly enhances the impact of the website on the viewer's senses. On the Antique Imitation product website, we also see historical differences in the Eastern and Western cultures. Therefore, cultural differences are also very important when positioning the website style.
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