Website analysis needs data index support

With the rapid development of the global Internet, more and more netizens have access to the vast amount of information through the Internet platform. The application of data has become the foundation of the future competition and growth, the network data attention degree is increasing year in, along with the expansion of the user group, only through the data analysis can the enterprise survive in the competition, and through the data analysis to drive decision-making, then can improve the comprehensive competitiveness of enterprises. So, how do you make a data-driven decision about your Web site? What basic data do you need to grasp?

　　Website data Analysis Specific indicators:

1, website traffic indicators

Website Traffic index is the basis for measuring the foundation of the site, the most important indicators include IP (independent IP number), UV (independent number of visitors), PV (page views), as well as PV/UV (access depth). For website traffic data, must use each index statistic and compare and analyze. By analyzing the flow index, we can improve the quality of the page and improve the browsing value of the users. Then carries on the comprehensive data analysis, diagnoses its website traffic balance the benefit and the disadvantage, the thorough use SWOT analysis method to find its root, avoids the disadvantageous factor, will the advantageous factor enlargement.

2, User behavior indicators

Understanding user behavior is an important way to improve the conversion rate of website, so we must emphasize the in-depth analysis of user's behavior index in the data analysis. Master user behavior of the most important 2 major indicators: Stay time and bounce rate. Master user behavior for Web site traffic promotion has a great help, for this data analysis must be refined and exquisite. Must master the average user's stay time, new and old users stay time and page stay time, through the user stay time and the length of the page to compare, can carry out effective data comparison, master the reasons for the pros and cons, can more effectively and quickly improve the quality of the page, guide and improve the user next behavior.

3. Performance evaluation Indicators

Performance indicators is the most effective way to evaluate the individual, is the evaluation of the self stage, in the website operation process plays an important role, can motivate staff to more progress, more perfect self. Performance evaluation indicators need to be divided into new customers and old customers, statistics of the number of effective customers, consumption costs and conversion rates. Finally, statistical data analysis, the establishment of a reasonable reward and punishment system, the rapid development of enterprises can not be separated from the word "praise."

4, Customer value indicators

Access to customer consumption is our ultimate goal, for the specific analysis of the customer must be a detailed grasp of the key. In particular, to grasp its customer groups, conversion rate, cost and positive or negative profits. Whether the new customers, or the old customers are required to do a specific breakdown, this site for the problem can be accurate positioning, and through data analysis, can effectively develop solutions.

Thinking Summary:

To be persuasive, you must rely on the data, the data to speak is collation, for web analytics, the importance of data is fully reflected in the data analysis with a clear logical thinking is very important, which understand the indicators is a clear idea of a good way.

Article Source: http://www.seoread.org/post/quota.html, Author: Yang Nan strong, reprint please specify.