Website crisis: The collection is decreasing exactly where is the problem

The site is a measure of the quality of the site is one of the important standards, an excellent site it is included in the number and the proportion is bound to be very high, but to get a high percentage is not a simple thing. With the Baidu algorithm for the quality of the site more and more stringent requirements, many sites will occasionally appear "reduced" The strange phenomenon, many webmasters are very puzzled: very difficult to let the site is included so much, one night was hit back before the revolution, this is where the problem?

Although Baidu search engine sometimes will appear algorithm error and lead to our website to stop or even reduce included, but many times we should not blame Baidu too much, but should be from their own website to consider what hinder Baidu included factors. The following author on a simple analysis of the site included the main reason for the reduction of it.

First: Web page may contain prohibited words

Prohibited words refers to those illegal, unlawful law, involving sensitive cases of words, in order to maintain the Internet order, the state will require search engines to block these prohibited words, do not allow prohibited words to display search results or only part of the display:

　　

So, if your website article or page has certain prohibited words, then may violate the search engine, thus causes the search engine to stop to include or even delete the website page which has already included in the past. The author suggested that the webmaster in order not to let their own site gun to understand the Internet's prohibited words, and try not to appear on the content of the site, if you must appear, you can use homophonic or space to replace, do not let Baidu seize this one handle and shielding your site included.

Second: Piling keywords, resulting in high density of keywords

In the past, Baidu algorithm has not yet matured, many optimization staff will use the method of piling keywords to quickly improve the ranking of a keyword, this practice in today's Baidu algorithm in front of the dead. Piling keywords is a common means of cheating, if Baidu once recognized, the site will be punished, the result may be reduced included, or even the right to drop, K station, like the following figure:

　　

This site is a typical piling up "Beijing Hospital appointment Registration" This keyword, and eventually led to the reduction of the collection, and later the author gradually removed these keywords only slowly recovered the normal collection.

Third: The website anchor text quantity is too many, the quality is too low

The correct use of anchor text can enhance user experience and enhance user stickiness, but unreasonable utilization will lead to a series of adverse effects. Many webmaster will abuse anchor text, because they think as long as the keyword plus more anchor text, then the faster to climb the first page. However, this practice will only be Baidu is considered cheating, the final end of course is to reduce the collection, serious will also be punished for the right to fall. Therefore, at ordinary times to pay attention to anchor text can not be overused, and not just for a keyword anchor text, to make the anchor text more diverse, so as to enhance the quality of anchor text, not let Baidu caught us cheating on the handle.

Four: Website pictures and flash block Baidu spider crawling

For pictures and Flash, Baidu Spiders are not very like, the reason is that Baidu spiders are difficult in the picture, Flash cumbersome web site crawling smoothly, and finally make it difficult to crawl the page. However, pictures and Flash is the best tool to decorate the site, we can not use them, then what can we do to kill each other? For Flash, the author suggested that the use of the main, but also to use some small capacity to replace, do not abuse; We can find the alt or Title attribute under the title of the picture, then write the picture description, so that the search engine can better understand the meaning of the picture, but also increase the user experience, why not?

The site was suddenly included in the reduction is really very annoying and depressed webmaster things, but there must be cause, as a webmaster should be on their own website, and constantly through the search for reasons, and implement a reasonable solution, only in order to allow the site to continue to grow healthily. This article Yuqingyang (http://bbs.sun0934.com/) LongDong Webmaster Original, reproduced please indicate the source. Qingyang micro-signal 2233903257 Sina Weibo: @ longdong Sunshine network Tencent Weibo: @sun0934.