Website diagnosis Policy

Network research is critical to clarify the needs of enterprises. The next step is website diagnosis. After a round of Internet baptism, most enterprises already have websites. The website revision does not mean to completely overturn the original website, but to objectively analyze the advantages and disadvantages of the original website in order to accurately develop the revision strategy.

Website diagnosis mainly includes the following aspects:

1. website traffic analysis

What is the access volume of the original website? Which websites do these traffic come from? Which topic does the most users access? What are the keywords searched by users? Through the analysis of website statistics, website planners can learn about users' attention to enterprise websites, so as to develop targeted revision targets.

2. Website Column Analysis

What is the topic setting of the original website? Which topic does the user like most? Does the topic name look clear? Will it be ambiguous or ambiguous? There are several columns in total. Do the columns complement each other without overlap? Website columns are the program of a website. They must have clear structures and reasonable logic.
 
3. website content analysis

Are the company introductions on the website complete? Are the product introductions highlighted? Are the core selling points, service content and service processes clearly stated? Are news regularly updated? Website content is the core of a website. Only websites with complete content can be regarded as "active" websites.

4. website interface Analysis

Is the website design consistent with enterprise Vi? Can it reflect travel industry attributes and enterprise characteristics? Is the color of the website UI suitable for reading, highlighted in the UI layout, and distinct between the primary and secondary components? The website interface design determines the customer's stay time and number of visits, and also determines the customer's impression on the Enterprise.

5. Website Function Analysis

Is Website Functions convenient, easy to use, and fast? Is the website function incorrect? Is the website function process reasonable? Only easy-to-use and convenient functions can attract customers to use them in depth and are willing to come over and over again.

6. search engine ranking analysis

Can an enterprise rank at the top of a search page when searching for keywords related to a search engine? What is the degree of enterprise website optimization? What is the ranking of websites?

Through the above diagnosis, the planners can find out the crux of the original website and propose effective solutions to these problems.