Website Content Construction Strategy

No matter what kind of content, will always experience the "content homogenization" such an awkward stage. For example, app, TV program, Newspaper magazine, website, news client, micro-letter public number, etc., follow (plagiarism) imitation (pseudo original) addiction, simply can't stop. Some foreign languages learned well, and justly translated the works of crooked nuts, do not leave a thank you.

When his work was quietly taken away, still do not face to cheat around, the feeling is like a garment was stripped, but also live in a bubble of urine, gas arch spray fire at the same time and nausea to vomit. Therefore, like experts and scholars such a self-restraint sometimes can not help to openly tear force, even after the ends of the earth to recover a justice.

However, not everything is worth so much to pay you. There is a content, just like fat pork, take out dress up can attract a lot of cargo, bite on a mouthful, feel very satisfied, but soon feel greasy, and often eat bad for the body, because its nutritional value is very low. But you have to throw it away and feel a little pity. They can be easily mobilized before the various channels, but never be held accountable. This content, I call it the universal type content.

What is universal content? It's the kind of emotions that only stirs people up, but it doesn't deeply affect people's feelings and thoughts.

So, what does the universal content consist of?

Let's give some examples. Universal content includes but is not limited to the following:

Chicken Soup for the Soul

Whoever drinks a bowl will shout, especially in the dead of night. Whether it is financial gossip sports science and technology, you can see their figure in various places, the mirror rate is very high, and click-through can also. It is a home trip, Bo people must be the eye of the necessary medicine.

Dietotherapy regimen

With the broad and profound yellow Emperor Nei Jing, you eat and drink Lazarus all studied thoroughly. This is related to their own body, many people can not help but see, so they are pervasive. The basic routine is: men solid kidney strong sperm, women beauty.

Stories for men and women

Live a lifetime, only a story how to see is not greasy, that is the story of men and women. Gender-sensitive, this is the root of all human curiosity, but also the seeds of all love and hatred, even six pure, achieving nothing master also avoid lying gun.

Humor jokes

It was a time when the jokes were rampant and the tease was raging. A dream of red mansions to feed a large number of experts, a piece of internet do not know how many jokes to feed, cold jokes selected are listed.

Security Warning

"Tell the people around you, don't let more people be cheated/abused", presumably this mode, the atmosphere to render an urgent, so you uneasy, can't eat rice.

New Skill Get

"Oh yes! and learned a trick! Tete is useful ", this is probably the case, where all can give people small surprises.

Fortune horoscope

"November the most Fortune 4 constellation", "it is said that this picture only Taurus talent understand" and so on, let you one eye disillusioned, comprehend destiny.

Identity body

"Is the Chinese on the forwarding", "Shanghai people will see", "If you have a surname Zhang person" and so on, all kinds of moral hostage, all kinds of wooing relations, all kinds of labeling.

No more examples, many of them are tears.

This kind of content is a bit like an aphrodisiac, occasionally eat also quite cool, when the meal is a big deal. However, they still sell well. You will find that the large size in various fields, more or less will be a number of universal content. In particular, some media-type public number, a string down seven or eight, can always find two or three.

Why does universal content overflow?

There is only one reason: they attract attention.

They attract attention because they have a fast-stimulating function, can give a person a short period of pleasure or pain, let a person react instantaneously. Just like a girl after a breakup, subconscious will go around to search for comfort, when she saw a "woman will rely on their own" article, the instant two eyes fired the determination of the light, like a chicken blood as full blood resurrection (although the heat after a sleep still like the vent of the gas of Lin Daiyu).

Universal content is like a heavy make-up and amorous feelings million kinds of women, see people, but very few people will think of their looks together, never abandon.

Look at the universal content and unique high quality content feeling, like watching TV and reading the feeling. Television many people look, also very relaxed and happy, basically do not have how to think. But the book is how to think about it, good books will also let people have enough strength to think.

How to make use of these universal content?

Although the above description of the universal content is a bit unbearable, but still a lot of people are hard to use these content, because many people will be hard to forward after seeing. So, the two main functions of these contents are embodied: the flow rate and the number of charge. Because it can quickly attract eyeballs, it can be quickly drained. There is no copyright crisis, so you can take it everywhere.

For example, many people run the public number of the content of the time is the idea: the first use of universal content to attract a large number of fans, later slowly transition. For example, a friend of the financial category, the first big bucket of chicken soup to others drunk drunk, paralyzed nerves, and then slowly exposed.

However, I personally suggest not to do so. The universal content so far can not be used indiscriminately, because there is no use of the eggs, more deadly, this thing with more like quench thirst, the consequences of unimaginable.

The biggest injury is the castration of your personality.

In the open Network era, everyone is from the media, each company is also from the media. Do content marketing companies, on the Internet have a personification of the image, the company output content on behalf of the company's image. This image, not only is the color of the instrument of the problem, it reveals your manners, connotation temperament, overall is personality or characteristics. The user can feel this personality or trait through every word you output, every picture.

Hey? What kind of eggs do you want to use for these personalities or traits?

Think of a person without personality, no independent personality how hard it is to know. He is not to be hated because he has no sense of existence at all. He might have said a lot of things when he went to the interview, but let the interviewer doze off, he may be everywhere had turned at a party, but in the end almost no one remembers him, the person he contacts with, the longer, the more boring, so gradually alienated; he told a joke in the crowd when he was laughing hysterically. Everyone just gently uttered a sound of hehe; when he wept, he cried, and no one gave him a napkin; what he had said and done did not even impress his own.

Using the positioning theory to understand the words is probably: he is not bad, and did not do anything wrong, but people just don't know where to put him in the brain.

If a company's media image is the same as the one above, the company is not a brand-name company, people do not know how to remember you, what to remember.

And the universal content, will slowly poison your personality.

Universal content is the root of content homogeneity. They are not copyrighted and are easily moved, so they can be seen everywhere. They look too much alike, they are all carved out of a mold, so they are a stumbling block to differentiation, which interferes with your identification of a company. If the content of a company output is filled with a lot of universal content, the feeling is like a pot of wine to the water, drink up do not know what taste.

In order to occupy a hole in the internet age, you must build an image of yourself on the Internet, and the media is the only way to get around it. I agree with Wu Xiaobo Teacher's point of view: Since the development pattern of the media will gradually form a honeycomb-shaped, each field will be to the depth of development, vertical deep into the way out. Everyone in the community is relatively closed, and one person may be the super big coffee in the community, but the community is the average person. To deep down, your circle must be personality, independent personality, and irreplaceable. The use of universal content may be a means, or a growth stage, just as children do not have a separate heart, even the gender consciousness is not, slowly grow up gradually become independent personality. But always use the universal content, really is absolutely not.

Source: Zhang SA's blog submission, the original link.