Website keyword ranking down 8 major culprits

Often can see a lot of friends in the Forum, QQ group in the discussion, today's site rankings have dropped, eggs hurt ah. This degree Niang in the end what is going on, some people said that Baidu and artificial, but also some people say that Baidu one months there are always a few days, and others said ... So what is the reason for your website keyword ranking down? Quanzhou SEO think that the following several aspects are likely to be your site rankings declined reasons.

Website Self factor

1, Web server sported

Has the server of your website recently had the phenomenon that does not have the normal access? The server's inability to access is one of the most common factors that lead to a drop in rank, so you don't have to make any changes to your site, just manage your servers and ensure normal access, especially at critical times;

2, misuse of the file will be spider block outside the door

Does your site use robots.txt files, and if so, have you recently modified it, causing some grammatical errors that prevent the search engine from indexing your site? Error in robots.txt code or robot.txt placement error can potentially be a lot of unpredictable error factors, if you want the search engine to include your entire site, you can not have to place robot.txt files, by default, the search engine will be included in your entire site. If some of the pages do not want spiders to crawl, you can find a professional person to set up.

3, frequent face to make spiders do not recognize you

Have you been constantly changing the theme of your site lately? Or do you want to make a big change to the internal site? For example, frequent changes to the site's Title,meta and other tags, such as the site structure adjustment, especially the link text changes, link address changes.

4, the website is everywhere advertisement

Is your website pure in excessive advertising? What static ads, GIF ads, Text ads, window ads, etc., in short, you can use the space you never waste. Recently Google's SEO expert Matt Cutts, speaking at the PubCon conference in Las Vegas, said that Google was testing an algorithm that could detect "what is really important on the web, and how much of it is mixed up in other unimportant content". Meanwhile, Matt Cutts revealed that Google might be punishing too many pages of advertising. Although this is only Google's statement, but I think Baidu, Sogou and other search engines also pay attention to the user experience.

5, jump Error

Does your site make a domain change? Sometimes the search engine is very resistant to the redirection, assuming that the redirection is to optimize, please use 301 instead of 302 turn or other JS jump and so on. This would be a very important tool if it were to be redirected properly.

6, low quality outside the chain too much

Does your site have a certain number of high quality meaningful links? Although the content of the king, the chain for the emperor, outside the chain is of course very important. But if your chain is a link to a blog comment, to the outside of the forum signature, to a link to the Junk link farm, or too many links to the same URL. Then your site has a great opportunity to be punished by search engines. You might say that's what I did in 07, and it was a success. But you need to know that the search engine's algorithms are constantly improving, and the things that used to apply to today or no longer apply.

7, transition optimization led to the curse of the Killing God

Is your site overly stacked with keywords? For example, many friends often in the site's ktd three elements, a large number of stacked keywords, and some even up to dozens of, hundreds. For example, your site is not to buy a large number of outside the chain? Many friends do not go down the ground step by step, but spend the last hundreds of pieces, thousands of dollars to buy a large number of outside the chain and lead to disaster. Your site has been removed from its index by search engines because you have used improper optimization techniques.

Non-Self factors

8, Baidu algorithm update

When the search engine algorithm has undergone significant changes, it is likely that some of the site's ranking of some keywords disappeared, this situation is mainly that you have done some violation of the new search engine principles or in the algorithm before the change is allowed rules, is now a violation of the site, so you have a certain penalty. Some grassroots webmaster friends said their site disappeared, in fact, is not so, in search engine algorithm changes or strengthen will cause some page loss, filtering, punishing some of the pages rather than the entire site. Of course, also tell us SEO optimization can not install search engine loopholes, or the road is not to go for a long time.

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