Website optimization-Target keyword optimization method

Target keyword optimization rules

A good general will be at the decisive point of concentration strength advantage, for SEO, where is the decisive place? Of course is the site's main keywords-target keywords!

For the same industry area, the target keyword is not only the center of gravity of their own website, but also the center of gravity of the competitor's website, successfully conquer this center of gravity, your website in SEO aspect, have achieved decisive success.

When you have set a goal to completely conquer the target keyword, according to seonile of the previous keyword Optimization case study, as well as its own practice experience, found that there are two main principles throughout the optimization process of the target keyword, these two rules for all other things to determine the direction of action.

1. Focus rule: Focus on the target keyword, a single point of breakthrough.

A single point of breakthrough in Target keywords will build on two advantages:

First, make sure that the entire content of your site is tightly centered around the target keyword, which can tell users and search engines that your site is the most professional of the keywords;

Second, to ensure that your site can be centralized station, outside the station all the resources, including internal and external links, key words, etc., to the local absolute advantage to win the current ranking of the leading site.

In the implementation of this local force, single point breakthrough strategy, the most important thing is to get rid of all-inclusive fantasy, can not be infatuated with the leading Web site selection of multiple target keyword model. Keep the long tail keyword as much as possible in the subordinate position. Here are some specific ways to operate:

Target keywords to use the home page to do, home only to determine such a target keyword.
Home to ensure reasonable, normal, natural keywords location and density.
The entire content of the site should be as relevant to the target keyword as possible, do not have redundant content.
Anchor text inside the station, outside the chain construction, the internal link structure of the website, focus on the target keyword.

2. The rule of time: act as quickly as possible.

In SEO this is full of changes and development of the field, lack of ready-made knowledge and experience guidance, many things need to explore from hands-on practice, resulting in errors are inevitable. But many people always expect that when everything can be done right, it often loses new opportunities.

"Do It Right", from the SEO strategy, said that there is no meaning. Anything worth doing is in the process of doing it, and anything worth doing is not worth doing in a perfect way.

If there is no good reason, do not pause, do not take detours. Needless to consume time, take unnecessary detours are the waste of power, and therefore is the SEO strategy taboo. It is more important to remember that the only advantage you go to compete with the top ranking site is almost the original surprise. Sudden and continuous progress is the most powerful in the process of the wings, especially in order to completely conquer the target keyword as the goal, they are indispensable.

Therefore, the task of Seonile is to find the best way to reach the goal, rather than to constantly discuss the question from the left or from the right, here or there.

Please note that the quick action we are talking about here is from the strategic perspective of SEO. In SEO tactics, such as increasing the chain, the content of the site update, and so on, to be slow, lasting, which we have in other articles discussed in detail. summed up is "SEO strategy on the quick, SEO tactics on the last."

Related issues:

In capturing the target keyword, you can do long tail keywords?

The key word of the question is, is your website strength strong enough to be able to pursue the goal of thoroughly overcoming the target keyword?

If you have been determined by analysis, distinguish between what is important and what is secondary, and secondary actions should be subject to the main action. Seonile that, first of all, to all the power to point to the focus of the target keyword. Second, you should use as little energy as possible to carry out such a subordinate position in the Long Tail keyword optimization.

Of course, if you do not have this power for the time being, it is far from conquering the target keyword. At this stage, you can focus on the long tail keyword optimization, the so-called "protracted war." Long tail keyword to the target keyword has a certain feedback function, long tail to do up, the weight of the home page has a certain advantage. But in the target keyword before doing, often content page weight is lower, long tail keyword also difficult to get good rankings.