Website Logo Design Code

The application of the design logo has been the basis of CIS import and the most direct form of expression, its importance is self-evident, especially the design of network logo.

I. Functions of the Logo:
As a unique symbol of the media, logo (logo) has been the dissemination of special information of the visual cultural language. Letter, the earliest in line with the CIS spirit of the identification example, is 2,433 years ago buried in our country Chu Marquis Yi of the "Zeng" font icon. No matter from the ancient complex European logo, Chinese Longwen, to the modern refined abstract patterns, simple words, etc. are in the realization of the identification of the identity of the object, namely:

By identifying, distinguishing, triggering association, enhancing memory, and promoting the communication and communication between the identified body and its object, the recognition and recognition of the identified body can be established and maintained, and the effect of enhancing the cognition and reputation is achieved effectively. As the avantgarde of the Times, the design of network logo, should follow the overall law of CIS and a breakthrough.

Second, the network logo Design basic application principle:

In the network logo design attaches great importance to the principle of unity. Unification is not a recurring principle of design, should be the other design principles such as: dominance, from the attributes, mutual relations, balance, proportion, repetition, contrast, rhythm, symmetry, comparison, borrowing, reconciling, mutation and other designers are familiar with the various principles, correctly applied to the integrity of the design performance. Unification can also be explained as the principle of the above mentioned, and higher, more general and more comprehensive.

The components of the logo elements generally have a common and difference, this difference is also known as uniqueness, or change, and unity is to refine diversity into a major manifestation, called the principle of diversity and unity. Among the elements that unite in each part, there is an element of size, material, position and so on that has the function of dominating the whole, which is called domination. It is a necessary technical factor to design the network logo to accurately grasp the diversity and unity of the objects and to highlight the dominating factors.

Network logo emphasizes the discrimination and uniqueness, resulting in the design of the relevant pattern font and the identity of the nature of the identification of the appropriate association, and have a similar style of modelling.

Remember the recent Eastecho Netizen forum reopened, there is a small witch on the Forum logo, a simple printed font logo and the Prodigal son inherent unique style, the quality of excellence has a greater deviation, and the entire site logo lack of contact, resulting in cognitive ambiguity. However, as a Web site full of English logo, do a Chinese logo try, calculate a breakthrough bar.

Network logo design should pay more attention to the tension of things, in the concentration of culture, background, objects, ideas and a variety of design principles of the keynote, the realization of the object's most impulsive visual embodiment. Can also be understood as one of the most restrained impulses, in any aspect of the tension is insufficient, carefully designed logo often because do not understand, do not agree, unrealistic, not avantgarde, not art, not simple and other contradictory reasons are rejected by the user or for the audience rejection, forgetting. So the right to understand the user and logo Application object, is less to do the begotten. Regardless of the national conditions and the level of user awareness, the ability to estimate their own design is not enough. In the country to which sell computer boss design a $300 million Lucent Red Circle logo, it is easy to be seen as a rip-off.

Third, the Network logo manifestation:

As a logo with the characteristics of the media, in order to realize all the visual recognition function in the most effective space, it is generally through the combination of the special pattern and the special text that the presentation, description, communication and communication of the identified body can guide the audience's interest and enhance their reputation and memory.

The form of the combination of ways generally divided into special patterns, special font, synthetic font.

1. Special pattern:
belong to the appearance symbol, unique, eye-catching, the pattern itself easy to distinguish, the memory, through the concealment, the association, the generalization, the abstraction and so on the painting expression method manifests the body, to its idea expression summary and the image, but is not direct with the identity body, the audience easy memory pattern itself, But the cognition of the identity of the identified body needs a relatively tortuous process, but once the relationship is established, it is more profound, and the memory of the identified body is relatively lasting.

Therefore, the high demand for persistent memory should be designed with a good image pattern, better design, such as Apple's teeth printing apple, the logo for the promotion of the various elements to grasp the right, in other cases, hope that in a relatively short period of time to establish the image, but also should design the corresponding mascot, Strengthen communication and understanding with a familiar concept like Apple.

In the modern spirit of fast food era, Lucent's red circle is also becoming fashionable. But this kind of design in the domestic still only design company's website can receive it, but the cable television of a latest film and television variety show logo on the emergence of the spiral of Lucent Red Circle, alas for reference when bold enough, creativity is insufficient.

2, Special text:
belong to the ideographic symbol. In the communication and dissemination activities, the repeated use of the name of the identified body or its product name, in a text form to unify. The implication is clear, direct, and closely related to the identified body, easy to understand, cognitive, and the expression of the concept also has a role to explain, but because the similarity of the text itself is easy to obscure the audience to the identity of the memory, thereby weakening the long-term memory of the identified body.

So the special text, generally as a special pattern of the supplement, the requirements of the selected font should be consistent with the overall style, should be as far as possible to do a new distinction creation.

The complete logo design, especially the logo design with Chinese characteristics, at the request of internationalization, the general should consider at least bilingual form of Chinese and English, to consider the proportion of the English language, with the general need to have patterns in English, patterns in the language, patterns in English, and a separate pattern, Chinese, English combination of forms. Some also have to consider the traditional, other specific language version, and so on. In addition, the logo or the use of the text after the application is beautiful, this point to the background of the production is very necessary, conducive to the pursuit of the effect of symbolic expansion.

Flash guest Empire and its predecessor of the border town prodigal logo, have an excellent design, but did not consider the Chinese, but the prodigal son seems to have been the expression of the Chinese characters such as the lack of a small font, the characteristics of the font is missing, perhaps caused him to be lazy to think about the Chinese design. This to the domestic Netizen's website logo, must say is a kind of regret it.

3, Synthetic text:
is a kind of presentation of the meaning of the synthesis, refers to the combination of words and patterns of design, both the character and pattern attributes, but all lead to the relative properties of the influence of relatively weak, in order to different object orientation, the production of biased or biased text logo, will produce a large difference in expression. For example, simply modify the printed font, or turn the text into a decorative shape for everyone to guess. Its comprehensive functions are:

A. Can be identified directly by the impression of the body, through the text to make the reader understand;

B. After the shape of the text, it is easier to make the viewer impress and memory;

Four, the network logo design

Ancient royal heraldry, conditional on the repeated identification of the audience to understand its implication of identity, status, grade and other attributes, can be designed to do a very complicated, but the modern people to concise, crisp, smooth, instantaneous impression of the appeal, the impact of the logo design more and more pursuit of a unique, highly refined, Some companies and groups that have made a certain impression in the user community to strengthen the audience's differentiated memory and sustained brand loyalty, through the design of more unique, easier to understand the pattern to strengthen the recognition of the existing concept. Some veteran companies are actively updating their logos, and Coca-Cola's logo has been a handful of drafts.

And some of the pursuit of audience rapid understanding of the group, will strengthen the direct expression of the needs of the text, through the use of the text features a clear combination of words to express, and through a large number of modern media repeatedly to strengthen, maintain easy to be blurred memory. such as Intel's e-word simple displacement of the form of the logo.

Network logo design, a large number of the use of synthetic text design, such as Yahoo,amazon, such as the text logo and almost all ISPs in the country, this is the Web page inch screen inch gold restrictions, requirements of the size of the logo to be as small as possible; On the other hand, because of these websites, Generally lacks the good image stylist's participation, the majority of the decision for the technical personnel, straightforward, concise and lively a kind of intuitive pursuit; The main thing is that the characteristics of the network decided to only rely on the logo to produce a brief and clear memory, through a large number of repeated browsing at low cost, can produce the need for graphics to maintain the part of the impression Therefore, the network logo for the pursuit of synthetic text has become a network logo of a factual specification.

With the management personnel, designers, planning personnel intervention Network, more efficient logo design has been well explored. In particular, some design sites have made a lot of meaningful attempts to logo design. such as the digital characteristics of the website logo to explore the logo 3D, dynamic performance, including a more common practice is to protect the logo as the overall image of the representative, only appropriate in the logo as a whole do not do the damage of the condition of the deformation of the dynamic changes, that is, only proportional amplification, narrowing, moving, and not to do tumbling, Tilt and other changes to ensure respect for the seriousness of the logo, in addition to the existing logo production of 3D Network logo, has become more and more common network logo production scheme.

Five, the Network logo specification

Design logo, the application of various conditions to make corresponding norms, to guide the overall construction of the site has a very realistic significance. Must standardize the standard logo color, design may be applied to the appropriate background color system, anti-white, in the clear performance of the logo under the premise of the minimum display size logo, for the logo to draw up some specific conditions of the color, auxiliary ribbons, such as convenient in the production of Banner and other occasions of application. In addition should note that the text and pattern edge should be clear, words and patterns should not intersect overlapping. In addition, we can consider the vertical effect of the logo, consider the arrangement of the background.

A network logo should not only consider the display on the designer's high resolution screen, should take into account the overall development of the site to a height of the corresponding promotional activities required by the effect, so that its application in various media, can also play a full visual effect, but also should be able to give the majority of the audience to be popular with the shape.

Therefore, we should take into account the logo in the fax, newspapers, magazines and other paper medium monochrome effect, anti-white effect, textile effect on the fabric, the paint on the car body effect, the production of badges when the metal effect, the three-dimensional shape effect of the wall.

8848 website logo because of ignoring the reasonable collocation of the font and background, circled 4 words of the circle into 8 of the background, so that its online color can identify the logo in the newspaper advertising confused one, such a design and its efforts to market positioning is far from "\" _~~~~~~~

One of the simpler ways is to treat the logo as black and white, to correctly express the meaning of the logo is qualified.