Website for Baidu search engine how to do SEO

Baidu is China's most popular search engine, Google China Times in Baidu, ranked second. Many foreign Internet marketing experts are not familiar with Baidu, think Baidu ranking algorithm similar to Google China, the two can compare each other, this point of view some fallacy. Baidu's search results are mixed with the results of the auction and natural rankings, it is difficult to distinguish, and the natural ranking algorithm is not advanced enough, many spam sites and do not meet the search requirements of the results everywhere. According to a study by the China Internet Information Center (CNNIC) at the end of 2006, most users think Google's search relevance is significantly better than Baidu's.

Why Baidu can be the first in China?

Since Baidu's ranking algorithm is not as good as Google, why does it have a larger Chinese market? I think there are 4 reasons for this:

1, according to CNNIC report, Google China's server downtime too much, resulting in the user's eventual frustration and discouragement.

2, Baidu created by the Chinese, patriotism and "better understand Chinese" so that the general Chinese users are more inclined to use Baidu. --Solitary Heroes Note: This is Baidu's "geographical location", "people and" advantages.

3, Baidu set up before Google entered the Chinese market. --Solitary Heroes Note: This is Baidu's "timing" advantage.

4, Baidu with its powerful MP3 search by the broad masses of young internet users warm welcome. --Solitary Heroes Note: Foreign Devils This is to say that Google did not infringe the MP3 search is a major reason for the battle Baidu: (.

However, Cnnic still shows that white-collar people, turtles and so on still tend to use Google. This group has a high spending power, and Google has a special advantage in this group.

Baidu Optimization Skills

1, title and meta tags

Like Google, title tags are also very important. Unlike the Google,meta description and META keywords tags still play a very important role in Baidu optimization, therefore, for Baidu's search engine optimization, we must pay attention to the optimization of meta tags.

2, Content

Like other search engines, you have to optimize keywords for your site, and higher keyword density will get better results. However, if your keyword density is too high, may be on their own site in the rankings of other search engines have an impact, so recommended for Baidu optimization, keyword density remained around 6-12%.

3, Link

Unlike Google, Baidu does not have a sophisticated algorithm to determine the relevance of links and the quality of links. The number of links seems to be more important than link quality. However, the internal link anchor text has a positive impact on Baidu rankings.

4, language

Because Baidu is in mainland China, Simplified Chinese website is more friendly to Baidu.

For the Chinese market, it is best not to use English keywords, according to our experience, it actually depends on your industry and targeted visitors. For example, English keywords are mainly targeted at high-income office workers, manufacturing and trading companies, or banking majors. If your goal is the general public market, you should use the Chinese keywords as the dominant.

5. Alt Label

ALT tags contain keywords that are good for Baidu optimization, but must not be stacked.

6, Server

If your site is primarily targeted at mainland China, we recommend that you host the Chinese mainland on your site. It can help your Baidu rankings significantly improve, but the domain name does not necessarily consider com.cn or. cn domain name.

7. Regional market

China is a big market. The goal of network marketing is difficult to target each province and city, so we must first determine the location of High-value customers to be promoted. If they are mainly located in mainland China, your site should use Simplified Chinese, if you are targeting Hong Kong and Taiwan, your site should use Chinese Traditional. Of course, if both versions of your site are included, there is no harm. If you make more localized text, you can generate a better conversion rate.

In addition, Baidu only occupies a strong market in mainland China, especially in the north. In Hong Kong and Taiwan, Baidu is just an irrelevant search engine.