Kicong Mingyi: This article is not a coincidence. It is neither a shortcut nor a guide. This article focuses on the principles and strategies of website health business operations.
Key: healthy business operation
It must be noted that not every commercial solution is healthy for the development of the website!
Website health commercialization must be based on the fact that the website must have its own value. Website value construction must be based on the balance between business and value. In this sense, the commercialization of websites is an inevitable trend. The blind swordsman believes that the essence of website commercialization is:
The "marketing value" in the "website value construction process" is realized in a real manner on the Internet and has become a reality !!!
I. Basic considerations for website health business operations
In general: people think that a store website is a commercial website operation, such as an online flower shop or an online bookstore; people also think that websites that provide domain name registration, virtual host or server hosting, website creation, and website promotion are websites that conduct commercial operation.
Do you think something is wrong?
After analysis, we will find that both the former and the latter are purely technical services. If you continue to observe them in depth. People found that these "commercial operation websites" generally claim that they have strong technical capabilities and are comprehensive. They can do graphic design, 3D, animation, and system integration to provide 24x6 products, delivery period and service ...... people find that these "websites for commercial operation" have no exception but the same template; the same content is thin; the same enterprise introduction; the same product introduction; the same talent is dedicated; contact us in the same way.
The same "copy competition game "!!!
Does this mean commercial website operations? Is it healthy for commercial website operations? No!
The website should not be a press conference. Opening the press conference is not the original purpose of those enterprises to access the internet! It should be pointed out that, from the perspective of technical implementation, simply creating a "store website" will only increase the number of websites that are in the "three nos" status although there are many websites: no profit, no access, no updates. As a result, only website investors and visitors are deeply dissatisfied with this issue. Healthy website business operations not only focus on technology, but also incorporate the value building concept of the website into the website, which is naturally reflected in website page communication.
Blind Swordsman believes that healthy website business operations are carried out to achieve the overall business objectives of the website, and various activities that use the Internet as the basic means to create an online business environment. Healthy website business operations should not be separated from the foothold in the traditional marketing sense: users. Marketing is an essential part of website business operations.
In fact, starting from the user (user first, sales second, Production third) is the basic considerations for website business operations.
II. Principles of website health business operations
The principle of healthy commercial operation websites is only what you are best at, and the rest will be abandoned!
Do what you do best and outsource the rest !!!
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