Website how to improve Baidu weight

For Baidu recently released White paper, today's SEO algorithm should focus on the user this piece, which also gave a serious station of our A very good idea, then for the SEO novice, how to improve Baidu's own weight is also a tricky issue, Baidu to give low weight of the site in the rankings is difficult to get Baidu's trust. For example, you publish a value of the article by the weight of the site to reprint, then Baidu will first think that the high weight of the site is the initial original.

Baidu has always stressed that the direct impact of the site in Baidu weight is the user experience, so the weight of the site more profound source is the user. SEO webmaster is generally busy with the content and outside the chain, which is the content of the service for users, and the webmaster to do the outside chain, the original idea of the search engine is the user to spread the link, rather than the Webmaster initiative to send the link. Because the user's communication link can reflect the value of the website more. The outside chain of the stationmaster is only simulates the user this behavior only.

since Baidu said the impact of the site weight is the user, then we come together to analyze:

User's dwell time

Users generally search the site, is divided into two active search for information and passive access to information. However, in either case, the user's dwell time can be a side indication of the user's satisfaction with the page. In addition to the content to meet user needs, page confusion, pop windows three four and so on will directly affect the user whether to continue to stay, in this point, the more concise but more user welcome, I believe that many friends are now aware of the recent White paper published by Baidu mentioned, so whether the programmer is good, or Web site designers, Should pay attention to this point

User's access depth

The so-called depth of Access refers to the user since entering your page, from your page and then into other pages, and then the analogy. If the site has enough information to attract users, the user will click on other links to get more information. The importance of this factor has been recognized by the seoer, in the third party's website statistics also added this statistical function. Therefore, it is also part of the optimization to put a link to the article where the user may be interested in the appropriate place. For example, at the bottom of the article or the right column to put related articles, recommended articles are a good choice.

User's turning heads

The above factors can be very good from one side of the user to the satisfaction of a site. But now belongs to the brand of the era, Baidu has a brand site, but also to give a good weight. And the formation of an important feature of the brand, is to have heads. The better the general brand of the site, the higher the heads are. Returning to the website is undoubtedly the biggest affirmation. Therefore, in addition to building good content, to consider more users to make a second visit, or even become a regular customer approach, do this is a truly successful site.

Number of new users

The era of Internet is already fast-food era, most of the content update replacement is very fast, the search engine simply relies on the site 's visit history to give weight to the era has passed. Now the advantage of the old station has gradually not been so obvious. In particular, there is no site to attract new users, will gradually lose weight in the search engine. This refers to the new user, not the one-time access user. It refers to the user who has a repeat of the above mentioned.

The spread of the user

This everyone is clear, is what everyone usually said outside the chain, this is undoubtedly the SEO personal webmaster application to maximize the point, assuming that the search engine technology is mature enough, I think it most want to get rid of the outside chain, it should be webmaster own hair outside the chain, because this for weight, not the slightest effect. Really can determine the weight of the users are self-propagating, there are large sites recommended and the like. Now for various reasons, many of the interaction types are not included in the chain. However: this way and gradually become the Internet users to share the main way of the link, so in the future, it will certainly be a weight to judge the important criteria.