Website of UV and PV detailed

PV (Page view), which is the amount of pageviews, or clicks, is usually the main indicator for measuring a web news channel or website or even a web news.

The expert's explanation of PV is that a visitor actually sees several pages of your site in 24 hours (0 to 24 o'clock). Here to emphasize: the same person to browse your site on the same page, do not repeat the calculation of PV, points 100 times also counted 1 times. To be blunt, PV is a visitor who opens several of your pages.

PV is to the website, as the ratings of television, to a certain extent, has become the most important measure of the performance of commercial web site investors.

PV calculation: When a visitor visits, record the page he visited and the corresponding IP, and then make sure that the IP visited this page today does not. If your site to 23 points, the simple IP has 600,000, each visitor visited the average 3 pages, then the PV table records will have 1.8 million.



UV is the abbreviation of unique visitor in English, what is UV? UV refers to the different natural persons who browse your website. UV reflects the actual user, not the IP that the user belongs to. If you use UV as a statistical standard of statistics, you can more accurately understand how many visitors actually arrive at the corresponding page in the unit time.
Most webmasters look at the site traffic statistics, most of them only stay on the IP and PV level, and do not pay attention to the site UV data. In fact, most of the time, the site IP and Web site UV data is not very big difference. However, if your visitors are involved in campus, Internet cafes, large enterprises and institutions, and so on, then the IP data will be difficult to reflect the actual situation of visiting guests, so in this particular case, we should pay attention to the site UV accurate statistics.
What is website UV? Perhaps you are still a little confused, then we have an intuitive, easy-to-understand examples, this example has to mention the IP, website IP and website UV What is the difference, so that you better understand.
You can think of this: 1 IP is 1 computers, 1 UV is 1 people. If in a family, two people use their own computer Internet access, the husband visited your website and registered members, thus being recorded an IP, then, the wife visited your website and registered members, then your website's traffic statistics system will change, IP unchanged, PV increased, site UV increased by 1. The same goes for companies, internet cafes, and campuses.
I believe that through this simple example, you should understand what the website Uvs mean, and what the difference is with IP.
It is not difficult to understand, usually the number of Web site UV is greater than the number of website IP, from the above example can be seen. However, in some cases, the number of Web site Uvs is less than the number of Web sites, which is why? What are the specific circumstances that can lead to such incidents?
1) The IP address is absolute, taken from the TCP link, true, not unique;
2) UV settings of the cookie, randomly set, repeatable, only the repetition probability is small enough;
3) The change of IP from the mobile notebook can cause this problem;
4) This problem occurs when the client disables cookies or the high level of client security causes the cookie to not be set;
5) If the picture statistics are used, this problem occurs because the cookie is not taken.
In this, we further introduced PV, comprehensive analysis of IP, PV and Web site UV data correlation, through comparison and analysis, in-depth experience of what the site UV meaning, at the same time on our webmaster's ideas and strategies have a certain impact.
First explain the concept of PV:
Website PV, that is, the amount of traffic that is usually said, the full Name Page view, refers to the amount of page views or clicks. Visitors are logged 1 times each time they open a Web page. If a page is accessed multiple times, the number of views (PV) accumulates more than once. The larger the amount of browsing, the user stickiness is about big, the site popularity is higher, the more popular, but also the more popular search engine likes (the site's PV is a search engine on the site snapshot show one of the important indicators).
Analysis begins:
For example, your website day independent IP is 10,000, the day PV is 20,000, the daily website UV is 10,000, then we analyze these three data:
IP and UV values are the same, meaning that an IP corresponds to a visitor, which means that the visitor may be on some personal computers or are ADSL users.
Second, IP:PV = UV:PV, indicating that each visitor only visited one page, perhaps the visitor stumbled into the page, and then left, this time on the quality of the page analysis.
The statistical system provides visitor dwell time, which can also reflect the quality of the page, the longer the stay, indicating that your site is worth visiting places, sticky, visitors are likely to become your potential users.
In summary: IP:UV can see whether the visitor is a personal PC or Internet cafes, such as the situation, to help webmaster analysis of the site's user base; UV:PV can see the quality of a website, the smaller the ratio the better.
In the initial stage of the development of the site, the volume of small traffic, the significance of these data may not be very large, but when the site is operating to a certain scale, they have very effective guiding significance.
IP:UV analysis site promotion should be to which direction to work, by UV:PV analysis site quality should do those improvements, how to improve the user experience.
At this point, the reader should be very clear what the site of UV meaning, its concept and IP, PV between the difference, better to do data analysis, to operate their own website.
The last sentence to purchase traffic users, we provide all the packages are IP-standard, three times times the number of PV, under normal circumstances, the number of website UV is greater than the number of IP, please rest assured. Hope to read this article, fully understand what the site UV meaning.

Website of UV and PV detailed