Website operation: Analysis of Zhou Hongyi security defender

Source: Internet
Author: User
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Safety | security Guard | website operation


Analysis of Zhou Hongyi security guard






Recently, Zhou 祎 launched a security defender free software that can remove most of the virus rogue plug-ins. Major IT websites and the media have been praised and scolded. Recently Qihoo and Alibaba open a lawsuit, quite is lively. Today, we are going to analyze Zhou Hongyi's security guard 





First, the name analysis:



Security Defender This name is not innovative enough to call security Guardian software old already. After adding a, why not add 365? Do not know whether it is intentional to let go of part.





It is said that the security guards missed a few relationships or acquired plug-ins, if can be killed together (let software analysis, users choose to delete or save the form), Zhou Hongyi body will be more straight.





Second, the trial experience:



Software is very small, less than 1M, a few seconds to download the finished. The installation of a good trial, startled me a jump. Because it found that there are many virus plug-ins in my computer. You know, when I surf the internet every day, the anti-virus plug-in is very cautious. Can find that even Kaspersky software such as the virus is not found plug-ins, really enough cattle!





In its official parlance, 170 virus plug-ins can be removed, and the data is currently the most NB.





Used to repair the virus plug-in rabbit, but then the rabbit became a rogue rabbit, the installation of the time disrespectful to the user agreed to modify the user's registry, forced the homepage set to haokan123, so I scared every time with the rabbit to repair the virus plug-ins, And it took a long time to hand-repair the Rascal Rabbit.





From the use of feelings, security defender than the rabbit much stronger, standing to the interests of ordinary netizens to consider, security defender  is still worth recommending, at least can help you eliminate most of the virus plug-ins and rogue plug-ins.





Third, the Promotion strategy analysis:

security guard promotion and Kaspersky pull up the relationship, as long as the download use Security Guardian, you can get the use of authentic Kaspersky half a year. This is a very good trick, won at once.





1, Kaspersky is the world's top anti-virus software, and its cooperation, the image has been guaranteed.



2, Kaspersky is excellent, but the domestic genuine users are too few, take this opportunity to let users free trial first half, estimated that most users are inseparable from the promotion of Kaspersky also has a very big help.





The software is launched with the reputation of Qihoo, I think this is not a good strategy, because this will be all parties to the rogue virus plug-in company's encirclement and suppression, attracted a lot of right and wrong.





If this product is a software is launched in the name of Kaspersky, or an independent company launched, the estimated effect will be even better.



At present, the Thunderbolt website home did not recommend security defender, but recommended is the Magic Rabbit, a little strange. Why borrow resources vigorously to push it?

Perhaps because of some concerns, worry about more disputes, disputes originated from the interests of the dispute.





Iv. interests of all parties:

1, for the vast number of ordinary netizens , Zhou Hongyi has done a big good thing for the vast number of users to solve a lot of trouble, we all admire. This is a fair remark, the media scold Zhou Hongyi cattle people are expected to scold the end of the use of this software. Because the scold is because of company arrangement. No way!





2 , for relying on rogue plug-ins and virus plug-ins to get rich: Zhou Hongyi to do a big bad thing, because Zhou Hongyi this practice is tantamount to waste its skill, cut off its own profits. But these companies deserve, the way you are learning Zhou Hongyi, but the study of the obsession, is your wrong.




The first 3721 is a standard plug-in, because its function on the bottom of the Internet users still have some benefits. But then there is competition, in the face of competition, in order to rob the market and adopt the promotion method on the start rogue, Zhou Hongyi also said now 3721 very rogue, Ma Yun to gas dizzy.





And what about the subsequent followers? The plug-in into a rogue plug-in, and then the rogue plug-ins evolved into a virus plug-in, and finally directly to the cultivation of the virus. Do not give users a little advantage, forced installation, automatic camouflage, unable to uninstall, causing the user system problems, forced pop-up ads ...





The end of the obsession is very miserable, the abolition of martial arts is always better than the best suddenly die better!




3 , for the Qihoo Company: to help its shovel off the various competitors plug-in, improve the image of the body in the hearts of netizens. In addition can also help Zhou 祎 out of the following in Yahoo's gas.



From the current Zhou Hongyi layout, he is not in a hurry to let his control of these sites to make money, rely on this software to make money should not be the goal.





V. Analysis of the Future and destiny:





There are so many disputes over this software that the controversy will result in the following:





1, the frequent exposure of the media, will let more and more people know the software, and will download the use of this software. The last Thunder incident is a very good explanation.



2, because a lot of people's concern, can effectively prevent security guards after misconduct.



3, if the benign development, can gradually develop into a public welfare software, if it can become such a software, is the best. The cost of development can be sustained by the parties ' sponsorship.





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