Website operation: Five kinds of promotion methods used in large websites

Promotion | website operation

Five kinds of popularization methods used in large websites

Different types of Web sites, the promotion of the choice of methods is also different, for large web sites, those methods are the most effective?

1 , search engine optimization:

Because the amount of information on a large site is very large, its page may be millions of pages, each page contains a corresponding keyword, so if these pages can be designed from the perspective of Search engine optimization, will help the site from the search engine to get very large traffic. For example IT.com.cn website, currently can obtain hundreds of thousands of IP traffic from the search engine every day.

on average, the search engine to bring the flow of the site, accounting for its new flow of about 75%, so search engine optimization is a large-scale website promotion work the most important and basic work. Large Web site In doing SEO when should pay attention to which aspects? can refer to:

" SEO Strategies for large Web sites "
http://www.tongwang.cn/2005/06/06/20050606-21208-1.shtml

2, Word-of-mouth Promotion:

For large web sites, Word-of-mouth urgent its important, how to do good word-of-mouth promotion? You need to do the following three steps:
The first step: let users remember your site
Step two: It feels good to let the user browse your site
Step three: The key position in the Web page implies that the user goes to Word-of-mouth propaganda

These three steps require a series of details to be done to achieve this goal . . Reference Articles:
the How to develop the website's Word-of-mouth promotion "
http://www.tongwang.cn/2006/09/23/20060923-0427-1.shtml

3, activities Promotion:

The website organizes the activity to carry on the promotion, may in the short time rapidly expand own popularity and the influence . Activity promotion includes many kinds:
Contest Type : for example, Sina Blog just launched when the blog contest, Super Girl when the fire Sogou occasion get network Sogou Super girls and so on. There are many Chinese people, so we all need to do rankings, to get the rankings, we need to play, have a game, can attract everyone's attention.

Annual conference Type : DONEWS Annual Annual meeting activities are super hot, affecting the IT circle for several years. Large professional website to engage in annual activities, but also a good means of promotion.

Forum Type : Every end of the year, a variety of themes of the forum more up, this is a kind of both money, but also to promote their own means.

Party type : party-type promotion each time the scale is small, but the frequency is high the effect will be very good. For example, treat 800 sites every week to do the dinner activities, as long as the participation in their activities, you can enjoy the delicious food for free. So the friends who have been involved in their offline activities will get word of mouth to help them publicize.

Promotional type : Large E-commerce site of the common strategy, every once in a while, to engage in a promotional activities, to attract repeat customers, improve the website of the year.

Lottery Type : In the site before the introduction of new products, you can take such activities to promote, there are prizes, you can attract a lot of netizens.

4, Alliance promotion:
Promote the site, relying on the site's own strength is very limited, want to get a faster and better effect of promotion, you need to use the alliance to promote. Alliance Promotion can bring together the power of relevant websites, not to mention the effect.

How about alliances? Various forms.

pay by Effect : more suitable for e-commerce sites, such as ebay, Taobao, 7CV and so on are based on this alliance to promote.

Free cooperation : Alliance promotion like it world and Huajun, they are free to help other sites to provide relevant content in the form of. Not much cost, but the effect is very good.

5, News Hype:

"Great historical records" There is such a classic words: "No difficulties, manufacturing difficulties to help!" Illustrious

The principle of the promotion of the same, want to use the media to help you promote, you need to keep the production of news, if the high and low level of the production of news to determine the effect of publicity hype you good or bad. How do you create news to attract media? You need to know the taste of the media and be familiar with the media circles. The media are generally interested in the following areas:

1 , hot : See what recent hot spots, so that your site and hot spots glued to the edge, naturally attract media. This strategy is also a common "occasion" in the War of Art of Sun Tzu.

2 , Fresh : The media like fresh things, such as new concepts, new inventions. The role of the new concept does not need to be discussed in detail, these years has been a site from the creation of a new concept began to fire themselves.

3 , questions : Media preferences, like conflict. Attract media, can deliberately create conflict, create problems. This is one of the more common means of domestic websites. Let's see what a lot of verbal warfare has been like lately.


News promotion, Google is one of the most important means of promotion, but it is more sophisticated. Open Sina's Internet news section, you will find that every day the first half of the Internet news, is about Google. And Google's PR company's press release, the frequency is also very high. But they can do "smooth things quiet", Kung Fu is indeed.

For more promotional methods, welcome to communicate with me: wangtong#tongwang.cn (Please replace the # @)

Web site to promote the hundreds of methods, however, it is not what methods are used to promote a good website, to the site to promote quickly, just according to their own resources, select the most effective several, and then focus on these kinds of implementation to the extreme, so that you satisfied with the effect will soon appear. -------

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