Website operation: How to carry out Word-of-mouth promotion

Promotion | website operation

How to develop the website's Word-of-mouth promotion

Refers to Word-of-mouth promotion, most people think it is more mysterious than SEO , in fact, any kind of promotional means are the law and follow, today and you share a part of the website Word-of-mouth promotion experience.

Word-of-mouth Promotion First step: Let the user remember your website

What if you want to let the user remember your site? You need to do the following:

1 , the website must have the characteristic, the characteristic includes the localization, the content, the design and so on;

2 , especially to be very good performance, so that users quickly know your site to bring the benefits;

3 , site domain name is particularly easy to remember and spread, the name of the website is also particularly easy to remember and spread.



The second step of word of mouth: it feels good to let users browse your site

How to make the user get better feeling?



1 , server speed must be fast,

This is a very important factor, to give users a sense of "fast", users will naturally like your site.

2, the website design must be humanized

website design not to imitate, to stand to the user's point of view, how to make users convenient on how to design.



3 and take your benefits very plainly.

Many sites have a lot of good things, but always make it very hazy, it is difficult for users to see your site at the first sight of your benefits. Do not do the Web site art, do not get hazy, the more direct the better.

For example: We in the help of the human optimization of the Music network , in its new user registration page plus the following words :

u have your own music blog, the music you like to add all to the music blog, then do not have to go to the internet every time to find songs.

u have your own music blog, you can put your own music works,Flash works,DV works uploaded to the internet with a lot of netizens to share

You have a music blog, you will become a new era of human beings, your life will be because of music blog will become more colorful!

u have a music blog, you and Dao Lang, east to become a network of neighbors, you may also be as famous as they are Oh!

As long as the user to enter the registration page as long as the benefits of these statements, will be eager to register quickly.

Word of mouth Third step: The key position in the Web page to imply that users go to Word-of-mouth publicity



If you do not remind users, most users will not take the initiative to help you advertise, but once you are in the Web page of the emphasis on the location of the user, like your site, feel that your site good users will help you word-of-mouth publicity.

For example: We added a hint language to the success of our users ' music blog:

" how wonderful!" said the boy. quickly send your blog address to your friends and share your feelings with them! "



With this hint, most users will accept this hint, their new page sent to their friends to see!

here is a tip : The implied language must first boast the user, and then hinted that users do word-of-mouth promotion, and let users feel that this is to remind him, help him. Rather than use him.

To master Word-of-mouth promotion, you need to try to figure out the user's psychology, and then according to the above three steps, the process of many details are done.

Word-of-mouth Promotion is one of the most important strategies in Network marketing strategy, Word-of-mouth promotion is done, not only can enhance the traffic of the website, more important can enhance the website viscosity, enhance the brand of the website.



welcome friends who are interested in Word-of-mouth marketing to communicate with me (ufoer2005#126.com)

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