Website operation positioning and keyword layout

Website operation positioning and keyword layout

Php Tutorial wind-millet slag <xingxing4179@163.com> 14:15:57
I agree with zac. Although the search engine algorithms and rankings are different, they ultimately aim to serve users with faster and more direct search results. Of course, if you can learn about the features of Baidu and google's algorithms and conduct seo tutorials, the results will certainly be even better. The differences between Baidu and google algorithms mentioned above by zac hope that webmasters and seoer can be applied to their work.

Phpwind-millet slag <xingxing4179@163.com> 14:16:32
During the O & M work of the Alibaba Cloud phpwind webmaster, I often receive similar O & M help from the webmaster, such as "confused" and "don't know how to locate, one of the biggest mistakes that some new webmasters can make at first is to rush to a certain field with their own head. Of course, the results are disastrous. I would like to take the opportunity to ask what should I do at the beginning of the establishment of the new webmaster of zac to avoid blindness?

Interview-broadcaster <stxupl@vip.qq.com> 14:20:20
Zac (859719488) 14:17:21
Conduct competition research and plan the target keywords. Conducting Competition research and determining the appropriate keywords is the first step of seo and is an essential step. Competition research includes keyword research, competitor Research and existing website evaluation and diagnosis. Keyword research is the most important.
Zac (859719488) 14:17:52
Before the competition research, I think I should first consider my hobbies, professional expertise, resources and other factors. It is very difficult to do things that you don't like or are not good at all day.
Zac (859719488) 14:18:22
Find out what kind of product or topic you like and know about, and some industry resources. This first depends on the user's search volume. In the Baidu Index and google adwords keyword tools, you can query what words are searched by users in this field. Baidu and google tools can easily expand keywords, list these keywords and their search times in a table. Generally, listing hundreds of entries is a basic requirement.
Zac (859719488) 14:18:39
Then, query the competition degree of these keywords, including the number of results returned on the search results page, the number of searches for bids, and the search for bidding price. The competitors listed above are roughly checked for the website strength, the number of inner pages in the search results of the first few pages.
Zac (859719488) 14:19:05
Compared with the search volume and competition degree of these keywords, the search volume is relatively large, and the competition level is relatively low, which is generally a suitable core keyword.
Zac (859719488) 14:19:25
The selection of core keywords is too broad. Although the search quantity may be large, it may be difficult and hard to achieve. The broad term intent is unclear, and the conversion rate is relatively low.
Zac (859719488) 14:19:46
The core keyword is too specific, the search volume is too small, and the ranking does not have much traffic.
Zac (859719488) 14:19:53
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Interview-broadcaster <stxupl@vip.qq.com> 14:20:42
Phpwind-millet slag <xingxing4179@163.com> 14:20:23
Very instructive! There is a saying that it is very important to sharpen the knife without mistake. If the direction is wrong, it is futile to go far! Keep in mind if you want to be a site or change your career! Do your homework!
Interview-broadcaster <stxupl@vip.qq.com> 14:23:28
Phpwind-millet slag <xingxing4179@163.com> 14:21:01
There is an old saying in China: Know yourself, know yourself, and know each other. What do you need to do with your competitor's research, webmasters or seo personnel?
Zac (859719488) 14:21:26
There are several main aspects.
Zac (859719488) 14:21:53
I. What is the website weight. Including Domain age (can be found in any domain name whois query tool, such as http://whois.domaintools.com/yahoo.com), external link quantity and quality (currently more accurate is yahoo! Siteexplorer: siteexplorer.search.yahoo.com/), including the number of pages and the size of the website (using site: queried by intitle: and inurl commands, the emergence of social media (such as bookmarked websites, weibo websites, and rss websites ).
Zac (859719488) 14:22:15
2. Website optimization level. Including reasonable content and column arrangement and keyword distribution (whether the choice of the main keyword on the homepage is reasonable and whether it is roughly pyramid-based ), link structure (whether to allow the spider to access all pages within 4 or 5 clicks), page optimization (whether the keywords appear in important places such as title,, h1/h2 labels, image alt text ).
Zac (859719488) 14:22:32
3. website traffic: get a rough idea of the traffic level through alexa and google trends for website.
Zac (859719488) 14:22:41
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Interview-broadcaster <stxupl@vip.qq.com> 14:24:46
Phpwind-millet slag <xingxing4179@163.com> 14:23:21
As described above, after obtaining keywords through competitive analysis, google Keyword Tool, Baidu Index, and other tools, what is a reasonable layout of the entire site keyword?
Zac (859719488) 14:23:45
The most common and most suitable layout is the pyramid layout.
Zac (859719488) 14:24:15
After finding the core keywords, expand the keywords, obtain dozens or hundreds of keywords, and group the keywords by content relevance. This determines which keywords will be included in each topic. The homepage is generally the most popular word. In each topic, the most frequently searched keyword is the target keyword of the topic homepage, which is further subdivided into second-level or even third-level columns.
Zac (859719488) 14:24:30
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Interview-broadcaster <stxupl@vip.qq.com> 14:28:01
Phpwind-millet slag <xingxing4179@163.com> 14:25:12
Thanks to zac for explaining the layout rules in detail. Can you give an example of keyword extension. Select a keyword that you are familiar with, perform keyword extension, and describe the extension principles or general practices?
Zac (859719488) 14:25:42
There are two main methods for keyword extension: Tools and manual extension.
Zac (859719488) 14:26:20
Google adwords Keyword Tool: (https Tutorial: // adwords.google.cn/o/targeting/explorer? _ C = 1000000000 & __ u = 1000000000 & idearequesttype = keyword_ideas # search. none) expansion is the most convenient. Input a keyword, such as "weight loss". The tool will give dozens of related words, including "weight loss methods" and "fast weight loss, enter the "weight loss method" and the tool will provide more related words, so that hundreds or thousands of keywords can be easily obtained.
Zac (859719488) 14:26:50
The data provided by the tool also includes the number of searches, which can be output to an excel file, Deleted duplicates, and sorted by the number of searches to obtain a useful keyword list. By classifying words in the list by content, you can roughly determine which columns the website needs.
Zac (859719488) 14:27:22
Manual scaling also includes adding synonyms and related words, such as weight loss and body slimming. The methods for weight loss are also naturally extended to body slimming methods, diet foods, and diet foods. Abbreviations, abbreviations, and typos may also extend keywords. There are also various forms of supplementary text, such as place names (Beijing weight loss, Shanghai weight loss), brand names (Ninghong slimming tea), adjectives (weight loss-fast weight loss ).
Zac (859719488) 14:27:31
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Phpwind-millet slag <xingxing4179@163.com> 14:27:52
 

Interview-broadcaster <stxupl@vip.qq.com> 14:30:54
Phpwind-millet slag <xingxing4179@163.com> 14:28:09
Through competition research to determine a more appropriate target keyword, and then conduct a more reasonable overall layout, but this is far from enough for the search optimization work. Because we cannot determine what words a user searches for in the search box, the importance of long tail keywords is shown. How should zac make a good selection of long tail keywords?
Zac (859719488) 14:28:53
Long tail traffic depends on the scale. If there is not enough content and there is not enough data to be included, we cannot talk about long tails. This amount is at least tens of thousands, usually hundreds of thousands or more. There must be a mechanism for producing content on a scale, such as generating content from users, reprinting organizations by editing teams, and generating existing database tutorials. It is unrealistic for small companies to create content on their own.
Zac (859719488) 14:29:24
Then there is a good internal link structure, so that a large amount of content can be included, and the weight should be transferred from the home page to the content page as much as possible (the closer the content page is to the home page click, the better, if possible, there are multiple links on the content page to get more weight. Unnecessary pages, such as copyright statements and category pages, should be given as few links as possible.
Zac (859719488) 14:29:51
Of course, the basic optimization of the page itself should also be done well. The most appropriate title should be generated through the program, and the keywords should be arranged in the main position. Editors may also need to learn how to write or modify the title of an article to include possible keywords.
Zac (859719488) 14:30:19
Long-tail words cannot be used for keyword research, nor can they be used to accurately control the columns that are distributed in a specific manner. Therefore, the most important thing is to ensure the indexing and increase the overall weight of the website.
Zac (859719488) 14:30:27
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Interview-broadcaster <stxupl@vip.qq.com> 14:32:34
Phpwind-millet slag <xingxing4179@163.com> 14:30:53
Besides the titlekeywordsdescription tag, does the content tag link in the phpwind program forum post help seo?
Zac (859719488) 14:31:46
I think this refers to the tags that can be filled in when posting posts or articles in forums and some cms systems. These labels may be used in different places. This is not helpful if you only use the keywords tag for page generation, because the search engine basically ignores the keywords tag.
Zac (859719488) 14:32:04
Sometimes tags are used to aggregate related pages, such as the common tag cloud in a blog. This is helpful. If you fill in the correct information or make the program better, the relevance of the tag page will be very high, which is helpful for ranking.

Interview-broadcaster <stxupl@vip.qq.com> 14:35:14
Phpwind-millet slag <xingxing4179@163.com> 14:32:49
Thank you! What are the appropriate standards? Can I give some label induction suggestions?
Zac (859719488) 14:33:19
It is mainly related to the content and should not be repeated with the column name. For example, if an article is written in keyword distribution and is located in the "seo technology" column, the tag should not be written in "seo technology", although it is indeed about seo technology, if you write "seo technology", the content on the topic page and tag aggregation page may be repeated. At the same time, when you compete for the ranking of the word "seo technology", you will be distracted when making internal links.
Zac (859719488) 14:33:30
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Interview-broadcaster <stxupl@vip.qq.com> 14:36:13
Phpwind-millet slag <xingxing4179@163.com> 14:33:59
Thank you. I have learned that streamlining html code is also an aspect of page optimization. Please ask zac to talk about common things that can streamline code?
Zac (859719488) 14:34:52
The document explains how to change the font format label to css. Css should be used for typographical layout to avoid tables. Css and js scripts should be stored in external files as much as possible, instead of html pages. Remove meaningless labels, such as the few headers except charset, title, and description. There are also annotation labels.
Phpwind-millet slag <xingxing4179@163.com> 14:35:16
Think of the general saying: User experience is not a department thing, but a whole company thing. Here, we can use it for reference. Website optimization is not a matter of seoer, but of all colleagues!
Interview-broadcaster <stxupl@vip.qq.com> 14:36:43
Phpwind-millet slag <xingxing4179@163.com> 14:35:28
So how much seo can help optimize the homepage to clear redundant code?
Zac (859719488) 14:35:54
This depends on the proportion of redundant code. General websites have some font tags, js scripts, or something. It doesn't matter. However, if these format codes and scripts account for a large proportion of html, there may be problems, making the search engine unable to effectively extract text content, and slowing down page downloads. Sometimes clearing redundant code can reduce the page size by 6%, which is advantageous.
Zac (859719488) 14:36:17
I have also seen pages designed with word. I chose to save them in html format and uploaded them. This type of page can often be reduced from several hundred k to dozens of k.
Zac (859719488) 14:36:20
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Interview-broadcaster <stxupl@vip.qq.com> 14:39:06
Phpwind-millet slag <xingxing4179@163.com> 14:37:19
When talking about seo, I have to talk about a controversial topic: pseudo-originality. If zac modifies the title and the first paragraph of the content, will it generally be regarded as original content by crawlers? As an seo expert, what do you think of pseudo-originality?
Zac (859719488) 14:37:44
First, we do not advocate the so-called pseudo-originality. The pseudo-originality only creates more garbage for the Internet.
Zac (859719488) 14:38:23
Generally, the methods used for pseudo-originality are like modifying the title, modifying the first paragraph of text, mixing multiple articles, and replacing texts. Most of them are not regarded as original by search engines. The search engine can identify the original text at the paragraph level or calculate the digital fingerprint of each paragraph. Unless all the paragraph feature keywords, that is, the most common words, can be changed, it is difficult to cheat the search engine.
Zac (859719488) 14:38:48
Replacing multiple texts can change the fingerprints, but such an article cannot be viewed. It is pure garbage. For example, we often see inserting keywords in novels and automatically replacing specific words with keywords. Can users leave such content for reference? For seo, ranking is not the goal, but for customers.
Zac (859719488) 14:38:54
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Interview-broadcaster <stxupl@vip.qq.com> 14:41:58
Phpwind-millet slag <xingxing4179@163.com> 14:39:29
Thank you. Although I don't know what a text fingerprint is, through this period of communication, my top zac teacher does not advocate pseudo-originality!
Phpwind-millet slag <xingxing4179@163.com> 14:39:44
We know that website development is a dynamic process, and we can improve ourselves only when problems are identified. What are the general website diagnosis procedures and standards?
Zac (859719488) 14:40:35
Usually I will first look at the keyword positioning, especially the homepage keyword, whether the target is too high, whether it is more likely than competitors.
Zac (859719488) 14:40:48
Then, check the number of real pages on the website and check whether the indexing rate reaches at least 50%. Check the link structure of the website to see if the indexing rate can be improved by changing the structure.
Zac (859719488) 14:41:07
The page provides basic optimization for the keyword, and determines whether the keyword appears in the place where it appears.
Zac (859719488) 14:41:24
Query the ranking of the main keywords. Take a portion of the homepage, representative column pages, and article pages to learn about the overall ranking and the room for improvement.
Zac (859719488) 14:41:41
Analyze the traffic. Are there any potential keywords that have not been found before.
Zac (859719488) 14:41:45
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