Want to get more traffic, the site ranked more forward, more like their own site is more favored by the search engine (a reasonable range of good, after all, spiders crawl site information frequency if too high, the server pressure is too large), the site of the relevant keywords in the optimization can have a better ranking, optimize the process of the site, these effects are to achieve.
In general, the optimization of the site can be divided into the whole station optimization, station optimization and off-site optimization, such as three aspects. Different optimization methods, not the same range of optimization, are only for the purpose of achieving the same: hope that through the optimization of the site, improve the visitor's browsing experience in the site, to attract visitors to increase the number of users, so that the site is more easily indexed by search engines, thereby enhancing the site's network rankings.
Keywords analysis research, web optimization, structural optimization and external optimization, generally I like to start from these four places, has reached the site optimization effect. First, I think of a number of relevant strong keywords, and then through the Google keyword planner, Baidu keyword Planner and other development tools, expand more keywords. Then is based on the analysis of the data, the relevant keywords to the layout of the page, in terms of page optimization, we can optimize for the head, Body and page footer refinement code, structure, you can change the Flash code to JS code, Dynamic URLs change to static URLs and 302 jumps to 301 jumps and so on. External optimization is to make links and blogs, forums, bookmarks and other platforms to do common forms of external chain to obtain traffic, thereby increasing the weight of the site.
All in all, the site is optimized in a variety of ways. As long as the combination of personal reality and the actual situation of the target site, in conjunction with the analysis of data, the optimization of the situation, the site ranking how anxious not to rely on the front.
Website optimization, fair bet, you need to "look good"