1. Select valid Keywords:
Keywords are the words used to describe your products and services. Choosing the appropriate keywords is the first step to build a high-ranking website. An important technique for keyword selection is to select the keywords that are often used by people for search.
2. Understand Keywords:
Before you collect the required Keywords, it is very important to understand how the average person uses the keywords. When searching, people generally do not use a single word, but use phrases or phrases. This plays a more important role in website optimization.
3. Find valid Keywords:
The following url includes a tool for testing the frequency of keyword usage:Http://www.trafficzap.com/Keyword Generator
4. Keyword selection tips:
A: Think carefully
Write down all keywords related to your website or product in a pen. Do not review these keywords first. Don't be limited to what you sell. Try to stand on your guests. Those people will bring benefits to your website and try their best to think from these perspectives.
B: ask more people's opinions.
The words about your family, friends, and classmates are suitable for describing your products or websites. They are likely to find words that you have never thought of before.
C: log analysis document:
The log document will tell you what keywords people use to access your website. (Some websites install corresponding tools to generate log documents for network management reference when building websites)
D. Refer to other websites:
Refer to websites with similar or identical themes to see how their meta keyword is written. In this way, you may get unexpected keywords, but do not directly paste the templates of others, because you do not know the possibilities that the network administrator has studied before designing the website. This is mainly used for keyword research.
E: find out the wrong spelling (mostly in English)
There are many keywords that people often spell incorrectly. Finding out these frequently misspelled words or phrases can bring you extra traffic. (For GOOLE, it has the function of checking spelling errors. Do not use misspelled words or phrases as keywords)
5. Keyword:
At this point, you have collected a lot of keywords related to your website or product. The next step is to combine the collected keywords to form common phrases or phrases. Many people use two or three words to form a word when searching. According to statistics, the average word is 2.3 characters. Do not use a single word as a keyword. Such keywords are difficult to rank among the top 10 search engines. For example, if you have the following keywords: "search engine, software, and improvement", try to combine them into "search engine software" and "search engine improvement. Making words into keywords helps improve your website rankings, and you will be more effective in increasing your website access volume. For example, few people use "search engines" or "software ".
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