Website optimization is not equal to network marketing

More and more small and medium-sized enterprises began to test water network marketing, but most of the small and medium-sized managers to it formed a mistaken understanding, that as long as the cost of thousands of yuan to do a website is marketing, the site is built after nothing needs to be done, only waiting for the daily stream of orders. What a terrible idea it is! and the actual situation is, spend a small amount of money into the construction of the site went, still do not see the increase in sales, so that they think what network marketing, what network companies, is completely scam money do not do the truth of the liar? Even people who are often exposed to the Internet, It is inevitable that some people also have this understanding, network marketing is only the website optimization and do promotion, this is rather narrow understanding. Network Marketing relative to the site to optimize its scope is much wider, it runs through the existence of the site always, and SEO is only one of the ways and means. Sadly, many people misunderstand the essence of Internet marketing, put the cart before the horse, they blindly pursuit of keyword ranking but ignored the user experience.

One, website optimization, light user experience

Dare the webmaster to upgrade the site Baidu rankings, improve the site weight of the ultimate goal is what? The answer is only one, buy the product. No matter how hard we have to pay for it, what we have done, the original intention will eventually be to sell products at the origin point. and a professional successful website design, in the user's appeal is not contempt, only the user is attracted to come in, the final product can be promoted. And such an important side, but often by many companies in the Web site construction process ignored. Their attention is more focused on the optimization of the site, and some even at the pile of keywords to fill up with false original articles to flood the site content to win the attention and ranking of the rise. Yes, this approach can actually improve the ranking of the site, but the rapid increase in the number of visits does not lead to the expected increase in sales.

Is the user experience important? If the experience is not ideal in the process of purchasing a product, will you still buy it? A good user experience will enable users to create the desire to buy, is to facilitate the sale of the premise of sales, if not even the desire to buy, how to talk about sales? If the site is not personalized, without a balanced user experience, Then the user will not have a good impression of your product, lose a chance to win the sale. Perhaps most people will have a potential understanding that the user experience and website optimization itself is contradictory. Yes, can be very good to enhance the user feel the picture, Flash and JS special effects and so on but not the search engine's favor. But from another point of view, although there is a conflict between the two, but it is not absolute opposition is not uniform, after all, good user experience is also the direction of search engine unremitting efforts.

Second, rely on website optimization, ignore search promotion

In the traditional way of sales gradually weak, the search engine with its keyword advertising has a short, flat, fast characteristics of the hot hold, this way the promotion of doubt is quite timely and effective. Although Baidu bid click the cost of the number of rising, the company complained about a lot. Overall, to improve the quality of Web site content for the way the site optimization is more cost-effective, and the effect is stronger. All-day online rankings can be clicked at will, but bid promotion to do 24 hours online, it would be a huge cost investment.

For these reasons, many people will optimize the Web site myth, which is extremely frightening. First of all, the optimization of the rankings to rely on the front, and ultimately can only be ranked after the advertisement advertising promotion. According to the survey showed that more than 80% of users only focus on the top three of the search engine content, and the search promotion of advertising in most cases occupy Baidu, Google and other search engines of the top three, so optimize the marketing effect of key words will be greatly compromised. Second, the search engine algorithm is constantly adjusted, the stability of the site optimization results are not guaranteed, ranking up and down, will inevitably affect the effect of network marketing, if the enterprise will network marketing all the expectations are pinned on the site optimization, not to mention the risk.

In short, the current more effective network marketing methods must be when the search engine marketing is not an indisputable fact, and search engine marketing one of the Web site optimization is quite economical. However, the author once again stressed that network marketing can not put the cart before the horse, we can optimize the site as an effective way and means, can be believed but must not be superstitious, can choose but not rely on.

Author: Wuhan Fu Bao Network company, initial download URL: http://www.demleague.org.cn/html/wangzhantuiguang_99.html