Website optimization is not equal to Search Engine Optimization SEO

Seo believes that people engaged in Online Marketing basically know this term. It is called Search Engine Optimization in English. Chinese is generally called search engine optimization, and some are also called search engine positioning) and search engine ranking. In short, Seo is the top natural ranking technique and strategy in various search engines, such as Baidu, Google, Yahoo, and MSN.

At present, search engine optimization has become an important means for many enterprises to carry out search engine marketing, and search engine marketing has become the most important part of enterprise website promotion, that is, how to make your website indexed by mainstream search engines and then obtain a higher natural ranking is already a necessary means for enterprise website promotion.

However, many enterprise websites have obtained a good ranking after using hard Seo, and the traffic brought by the search engine is also good, but "why is there no inquiry? The PV value of the website is very low. What is the cause? One of the main reasons is that Seo is equivalent to website optimization. So what is website optimization? Website optimization refers to the rational design of key elements such as Website Functions, website structure, webpage layout, and content to optimize the functions and forms of the website.

Specifically, website optimization mainly includes three aspects: First, user experience-based (user-friendly) website optimization, and second, search engine-based website optimization, third, website Optimization Based on website code.

User Experience website optimization is to make users have a good mood to visit your website, such as outstanding page style, clear navigation, high content quality, etc., that is, the user-oriented design from the customer's perspective;

Website code optimization mainly improves the code quality, speeds up code execution, and strives to open the website faster. For example, big image processing and static interface implementation.

Search engine optimization is Seo.

Therefore, we can imagine that when a customer clicks your website address through a search engine (your SEO results, however, if your website cannot be opened for half a day or the content cannot be fully displayed (website code optimization), how long will the customer wait, it is estimated that you have closed your webpage and clicked the link of another website. Fortunately, how to open the website in a timely manner, but if the website is not attractive, the topic is unclear, and the content quality is poor, the customer did not find what he was looking for after half a day (user experience) then the customer may not want to continue reading or close your webpage. Therefore, the true purpose of my website marketing cannot be achieved.

Therefore, search engine optimization is only part of website optimization. It can be achieved only when the website is fully optimized and the purpose of website marketing, such as brand improvement, sales promotion, and online sales, seo alone is far from enough.